The Erbin phenomenon enlightens regional synergy and win win cultural tourism .

Mondo Social Updated on 2024-02-23

Xinhua News Agency, Beijing, Feb. 23 (Xinhua) -- On Feb. 23, Xinhua Daily Telegraph published a commentary entitled "The 'Erbin Phenomenon' Enlightens Regional Coordination and "Cultural Tourism Win-Win".

The calculation data released by the cultural and tourism department intuitively shows the "hot and hot" tourism in Harbin: during the 8-day Spring Festival holiday, the city has received a total of 1009 tourists30,000 person-times, achieving a total tourism income of 164200 million yuan, both indicators reached historical peaks. This city, which "spoils tourists to the sky", has won a double harvest of reputation and benefits.

In the past two months, Harbin, which was once forgotten by many people, has once again ushered in a highlight moment, creating the "Erbin phenomenon" that has attracted national attention. However, looking back at this wave of ice and snow tourism boom, the most touching thing is that in addition to the "redness" of an old industrial city in Northeast China, there is also the generosity shown by Harbin when facing development opportunities. There is "red" sharing, which allows people to see more possibilities for revitalizing Northeast China with regional coordinated development.

From the very beginning, Harbin has welcomed cultural tourism from all over the world to "participate in the grand event" with a very open attitude: the ** street, which has a dense passenger flow, has become a show for the directors of cultural and tourism bureaus to promote resources and attract tourists; Liaoning's "Golden Phoenix" not only dresses up the night sky of the "Ice City", but also polishes its own city business card; The ** of the brother province shouted to tourists, "It is difficult to book a ticket to Harbin, you can go to Shenyang and Changchun by the way to rest for one night and go around"; The "Solon Tripart" Oroqen, Evenki, and Daur came to Harbin from Inner Mongolia and continued to be on the hot search; The delegation from Jilin visited popular scenic spots and cultural tourism enterprises in Heilongjiang to explore the password ...... of "out of the circle".

The relevant person in charge of Heilongjiang Province said in an interview with a Xinhua Daily Telegraph reporter that we must show the bearing of the "eldest son of the republic", Heilongjiang stood in the "C position" this time, and continued to distribute traffic from the stage, without hesitation or stinginess, "If there is no support from the whole country, how can there be a large flow in the Northeast?" Only by making the cake bigger can we get a bigger share." Such a concept and position are worthy of praise.

Economic development in the region is not a "zero-sum game". Ice and snow are the common advantages of the Northeast, and carefully speaking, the "four brothers" have their own strengths. Heilongjiang takes ice and snow art as its signboard, Jilin has the exclusive advantage of snow, Liaoning sits on the Shenyang Forbidden City and other cultural business cards, and Inner Mongolia is taking advantage of the heat wave of the "14th Winter" to write a new chapter in ice and snow sports......By extension, reject internal friction and achieve sharing; Give up involution and create a win-win situation; Give full play to their respective advantages and realize dislocation development and differentiated competition - the comprehensive revitalization of Northeast China in the new era, which has gradually become the consensus and path for the coordinated development of the four provinces and autonomous regions to open a new situation.

At the 24th Annual Meeting of the Yabuli China Entrepreneurs Forum held in Heilongjiang this week, many entrepreneurs were delighted, paid tribute and praised a new Northeast. From eating resources and gnawing on the old bottom, to comparing quality and fighting service; From solidified thinking and rigid system to updating the development concept and creating a service-oriented company; From "no one cares about the intersection zone" to "there is a shared responsibility" ......Up to the top functional departments, down to enterprises, merchants, and ordinary citizens, a change is quietly taking place, and everyone is the recommendation officer and spokesperson of the Northeast. It is enough to see that "Erbin" is not only bringing fire to cultural tourism consumption, but also reshaping the image of the Northeast region and rebuilding confidence in investment and entrepreneurship.

The revitalization of the Northeast has been proposed for more than 20 years. The "Erbin phenomenon" suddenly made people realize that cultural tourism may be a good entry point for the comprehensive revitalization of Northeast China. Nowadays, when it comes to the Northeast, people think of not only rusty factories, groups of workers and towering chimneys, but also European buildings everywhere, a world of ice and snow that satisfies childhood fantasies, a kind and friendly "Northeast Old Railway" on the streets, and a broad prospect for the coordinated development of the "Four Brothers" in Northeast China.

This winter's ice and snow fever has become a wonderful start for the third decade of the Northeast revitalization strategy. Popularity brings economic prosperity and creates opportunities for development, and opportunities will make the future. We have reason to believe that as long as the Northeast region further promotes coordinated development and further strengthens complementary advantages, when the white ice and snow fade, there will be more and more green hopes sprouting, jointing and thriving on this fertile black soil.

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