The Visual Communication Design major is dedicated to trainingCreative, familiar with digital design tools, with a modern design conceptProfessionals are required to be proficient in both design software and visual communication language, and be able to work independently in graphic design and creative expression.
The visual communication design major has a wide range of employment prospects, covering many fields such as brand design, visual design, UI design, graphic design, animation design, etc.
Professional interpretation
Visual communication design refers to the designer's use of flat visual symbols, such as text, illustrations and logos, to convey various information to the recipient.
Graduation project of Visual Communication Design at China Academy of Art.
This major started late in China, but it is developing rapidly. In recent years, various art colleges and universities have increased their majors on the basis of the original design disciplines, and at the same time, with the rapid development of radio waves and network technologies, the major has gradually increased from the original single graphic design direction to multi-level design, animation design, decorative design and other directions.
Cultivation goals
This major is committed to cultivating high-level and application-oriented art and design professionals with scientific and rational spirit, leading aesthetic judgment, systematic professional knowledge, mastering corresponding design thinking, expression and communication and management skills, and being able to engage in design research and development, promote professional development, undertake design education and related research work, and meet the needs of China's socialist modernization.
Main courses
Art, Design, Communication, Aesthetics, Psychology, Chinese and Foreign Design Art History, Introduction to Art, Mass Communication, Advertising, Aesthetics, Consumer Psychology, Public Relations, Decoration and Pattern, Graphic Creativity, Text and Layout, Graphic (Printing) Design and Printing Production, Display and Furnishings, Digital Design and Production, Corporate Image, Brand Image Planning, etc.
Recommended Institutions
Referring to the results of the fourth round of national discipline evaluation, Tsinghua University and China Academy of Art scored a A in the overall level of this discipline; *The Academy of Fine Arts and Tongji University scored A in this subject.
Source: The results of the fourth round of national discipline evaluation were announced.
Employment prospects
The employment prospects of the visual communication design major are very broad, graduates can work as graphic designers in the graphic design departments of advertising agencies and design companies; Worked as an art editor in the graphic design department of TV stations, newspapers, magazines, and large ** units; He worked as a graphic designer in the planning department of enterprises and institutions.
Tips
The visual communication design major is very practical, and the knowledge taught in the school is the basic introduction to the major, but it is out of touch with the actual work needs of the society, so it is best to find more advertising companies to intern during the school period, learn and exercise in the actual work, and then combine it with the theory, so as to get the most practical knowledge and skills.