Geely, Chery and Great Wall are important parts of China's automotive landscape. In different periods, they have made outstanding contributions to the development of China's automotive industry. For example, the low-cost cars launched by Geely in the early days have fulfilled the car dreams of many Chinese people; Chery's science and engineering men are full of science and engineering male characteristics, focusing on independent research and development, and opening a breakthrough in the international market; Great Wall focuses on SUVs and dominates the SUV sales list all year round. Especially under the merger and acquisition strategy, Geely won Volvo in one fell swoop, so that international manufacturers have to be impressed.
Compared with previous years, the limelight of Geely, Chery, and the Great Wall in the past two years has been completely drowned out by BYD's momentum, especially the Great Wall, which was almost overwhelmed by BYD. It can be said that the most important thing in China's auto market is BYD. The reason is that Geely, Chery, and Great Wall far surpass BYD in the field of fuel vehicles. Although it is not as good as those joint venture brands, it is also alive and moisturizing. On the other hand, BYD's fuel vehicle business is tepid, with sales only half of theirs, or even less.
February** Dynamic Incentive Plan It is this situation that makes Geely, Chery, and Great Wall satisfied with small achievements in the field of fuel vehicles, and are not prepared for the upcoming new energy vehicles. In 2021, BYD, which has been cultivating electric and hybrid for a long time, finally ushered in its own highlight moment. From 400,000 units in 2020 to 3.02 million units in 2023, it ranks as the world's ninth-largest automaker. BYD's explosive growth caught Geely, Chery, and Great Wall off guard, and their sales were greatly affected. In particular, the Great Wall, in addition to still leading in the subdivision of hard-core off-road, was almost unable to form an army, and also fell into the turmoil of the water army.
Under BYD's fierce offensive, Geely, Chery, and Great Wall have also come up with their own **. Geely has launched models such as Geek and Lynk & Co, Chery has also launched the Star Era, and has also joined hands with Huawei to build a smart world. These cars also cover electric, hybrid (extended range), and are claimed to be more advanced in hybrid technology. The Great Wall is also a hybrid system with a full range of horses, intending to regain its disadvantage, but judging from the current situation, it is not easy.
Judging from the sales volume in January, Geely and Chery have formed a pinching trend against BYD, Geely is even more powerful than BYD, and Chery is only a little behind BYD. However, from the perspective of segmentation, Geely and Chery's fuel vehicles account for a relatively large proportion, and new energy vehicles are still far behind BYD. Last year, the penetration rate of new energy vehicles (including hybrids) in China's auto market exceeded 30%, and if it is increased to 40% this year, it is obviously not good news for the two companies that rely on fuel vehicles.
In the field of new energy vehicles, Geely, Chery, and Great Wall are also working hard to launch their own hybrid systems. However, due to BYD's first-mover advantage, people subconsciously believe that BYD DMI is synonymous with hybrid, and the hybrids of other companies cannot defeat the shadow of DMI before they can have a subversive breakthrough.
2024 is another breakthrough year for new energy vehicles, with Huawei ADS2The intelligent driving system represented by 0 will bring a revolutionary experience to car owners. Therefore, 2024 is considered to be the first year of intelligent driving. In the past two days, Huawei has begun to push large-scale driving without pictures in Wenjie models, covering more than 90% of the country's territory, making Huawei's popularity even higher.
Huawei's light is now even BYD can not be hidden, even in the previous dream day also proposed to launch an intelligent driving system in more than 200,000 models, and creatively put forward the concept of intelligent driving of the whole car. Before seeing the actual car, everyone has no intuitive feeling, and it is estimated that it will be very difficult to steal the limelight from Huawei.
BYD is still like this, and Geely, Chery, and the Great Wall cannot be compared. Geely and Great Wall were announced to be partnering with Nvidia, which made many people disdainful. There is nothing wrong with cooperating with NVIDIA, but in the context of the Sino-US competition, it will definitely be abandoned by a large number of users. Chery and Huawei have joined forces to create Zhijie, but they are half-hearted, they want to catch the fast train, but they don't want to sell their souls, and they will lose their hard-won opportunities in hesitation.
Geely relied on two new cars released in early January to occupy the leading position, but it remains to be seen whether it can withstand the pressure after the BYD model came out in March. For Chery, it is key to grasp the intellectual world of joint research and development with Huawei. With the wisdom world to drive the Star Era, otherwise it is really difficult to say to what extent. As for the Great Wall, I think we should concentrate on subdivisions, such as the widely acclaimed hard-core off-road bigger and stronger, half-heartedly, after all, the strength is there. Two days ago, I heard that the Great Wall is going to launch a car again, I think it's better to save it! What do you say?