The New Year of the ancient town has new ideas, and the baby leaps to many cities across the count

Mondo Entertainment Updated on 2024-02-07

The champion banquet, peacock dance, dragon standing on the city wall, happy to meet the prosperity of Vientiane, crowded with people and lively ......As the New Year approaches and the cultural tourism boom continues, more and more people flock to ancient cities and towns across the country to experience the original folk New Year. Recently, JDB's "National Dragon Hunt and Treasure Luck" activity has been carried out in full swing in Lichuan, Jiangxi, Yanzhou, Shaoxing, Kunming, Yunnan and other places. Folk activities are in full bloom, and the four treasures of the dragon "Dragon Teng Four Seas" bring out the fiery flavor of the New Year.

JDB's "National Dragon Hunt and Treasure Welcome" activity was detonated in the first session of the Laba Festival in Langzhong, Sichuan Province on January 18, triggering 1 CCTV report. Subsequently, Qinyun Intangible Cultural Heritage New Year in Yuanjia Village, Shaanxi, Intangible Cultural Heritage Iron Flower in Kaifeng Mountain Martial Arts City, Henan, and Songzi Unloading Jiaping Pig Killing Banquet in Jingzhou, Hubei Province were all highlighted by local customs activities.

In the ancient city of Lichuan, Jiangxi, the four treasures of Jiaduobao made a spectacular appearance, and the hand-painted art form of Lichuan's famous oil painting was presented on the arcade, which quickly became a new landmark for tourists to check in. Many tourists rushed to take photos with the stunning image of Baoyun Dragon, welcome Baoyun, and take a blockbuster photo of the New Year's ceremony. The opening ceremony of JDB's "Tianbao Collection" was very lively, and a variety of folk activities such as sending blessings to Fu Lu Shou dolls and tasting local specialties allowed tourists to feel the unique charm of Lichuan's thousand-year-old culture.

In Yunnan, on the Camellia Street in Kunming, all ethnic groups in China gathered, put on grand festival costumes, and experienced the folk customs of the Spring Festival of local ethnic minorities, and the scene shone brightly. Dai peacock dance, Yi skirt dance, Hani clog dance and other wonderful ethnic dances were staged one after another; There are also traditional New Year's customs such as dragon dance and treasure writing, allowing tourists to feel the charm of multi-ethnic culture up close. The combination of the Jiaduo Baby Dragon Tank and the ethnic dance brings a new creative New Year's experience to local tourists.

In Zhumadian, Henan, local folk programs such as the Prime Minister's parade and Wang Ganniang's draft are full of flavor, making tourists linger. In Chishui Bay, Handan, Hebei Province, the Jiaduo baby dragon tank was creatively integrated into the traditional program performance of Li Fu Zhaoqin throwing hydrangea, and there were many intangible cultural heritage performances to add color to the New Year. In addition, there are also the New Year's Champion Banquet in Qingyan Ancient Town, Guizhou, and the Yue Opera excerpt performance in Xinchang Ancient Town, Shaoxing, all of which show the unique charm of local folk customs.

In the major ancient towns, JDB New Year's benefits are full. New Year's decorations such as the four treasures of the dragon and the flaming red lantern of the word "Bao" bloom brightly in the ancient town, adding to the flavor of the New Year. In the major ancient towns, the interaction of dragon hunting and treasure luck will be opened simultaneously, and you will have the opportunity to get a good look out of the circle by participating in the activity. JDB will "fortune, health, good fate and good luck" to the hands of consumers, both creative and heartfelt.

Many consumers said that the atmosphere of the New Year's flavor in the ancient town is so good, and our whole family came together, not only to feel the charm of traditional culture, but also to have a beautiful meaning of the treasure luck dragon jar and distinctive local food, and to find a long-lost sense of Spring Festival ritual.

In the social environment of cultural tourism boom and cultural self-confidence, JDB takes the lead in combining brand marketing with excellent traditional culture with its keen insight, linking the resources of ancient cities and towns across the country, and bringing consumers a wonderful folk feast.

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