Xiaomi has held a technical conference at the end of last year, this technical conference is not a listing conference, but only for the research and development of Xiaomi cars, design, functions and product highlights were explained, and the official launch time and ** were not announced.
It can be seen from the news at the press conference that the positioning of Xiaomi cars is a medium and large coupe, and the more representative medium and large pure electric vehicles on the market are Extreme Krypton 001, Weilai ET7, Porsche Tycan and Tesla Model S, etc., and the design of Xiaomi Su7 is also a typical pure electric coupe, so referring to the positioning of the above models, Mr. Lei will tell you very formally that Xiaomi Su7** will not be particularly low.
But just before the technical conference of Xiaomi SU7, ZEEKR launched ZEEKR 007, this car is positioned as a medium-sized pure electric car, and the whole system uses an 800V high-voltage platform, and the price of the entry model is only 20990,000 yuan, although Xiaomi is a medium and large car, and Zeekrypton 007 is a medium-sized car, but such a ** is also very unfavorable for Xiaomi.
This is not over, and Geely's Galaxy E8 is directly set at 17Starting from 580,000 yuan, coupled with the big price reduction of the current car companies, it is obvious that it is telling consumers that the cost of electric vehicles is not so high now, and the new 001 of Extreme Krypton just released yesterday is also a very big competitor for Xiaomi cars in the future.
It can be said that now is not only the life of fuel vehicles is not good, although the new energy vehicles are a red sea, but the major car companies are also very involuted, it can be said that the current domestic new energy vehicle market has undergone a reshuffle, consumers for the positioning of electric vehicles also have a very mature understanding.
So now Xiaomi Auto can be said to be the first to be affected by this round of car price cuts, after all, the car has not yet been listed, and the brands next to it have begun to reduce prices and roll in. Personally, I believe that after such a long time of research and development and testing, Xiaomi Auto must want to give consumers a mature, reliable, and attractive product, but at this time it will really face great pressure to enter the market.
Of course, for a large enterprise of Xiaomi's size, the first car must be very important, and Mr. Lei also publicly stated that he was ready to lose money, so before Xiaomi cars went on the market, I personally had expectations for its market prospects, and it depended on the final pricing.