On January 31, the "2024 ** People's Favorite Wine" (Phase I) tasting and selection event jointly sponsored by Media Coffee Exchange and the Wine and Spirits Branch of the China-Europe Association for Economic and Technical Cooperation was held in Beijing. Despite the sudden drop in temperature and cold weather in recent days, the invited ** people and industry experts still came as scheduled, tasted a number of wines from Eastern European countries, and gave the first selection scores.
The 2024 People's Favorite Wine Tasting Contest is an innovative cross-border collaboration that aims to discover and select wines that are preferred and recognized by the general public rather than professional sommeliers through the participation of people with a wide range of social influences. Build a popular wine culture, promote wine brands recognized by consumers, and promote the healthy development of the wine consumption market.
At the event, a total of 12 senior ** people participated as judges, they came from "China Food News", "China Business Times", Barron's Chinese Edition, Future.com, "Consumer Guide" and other mainstream **. At the beginning of the event, Mr. Min Fangang, Secretary General of the Wine and Spirits Branch of the China-Europe Association for Economic and Technical Cooperation, introduced in detail the precautions and methods of wine tasting, as well as the classification, origin, history and culture of wine. Subsequently, the tasting session officially began.
The tasting score mainly involves the color, color, aroma, taste and balance of the wine, the outer packaging of the wine, the design of the brand visual image, and the aesthetic style are also included in the selection content. The entire evaluation lasted one and a half hours. In order to ensure the fairness and impartiality of the selection, the organizer made an audio and video recording of the whole process, and each person signed and confirmed on the score sheet, left a contact, and took a photo of the score sheet for verification.
The 10 wines participating in this competition are all from Eastern European countries, mainly Russia, Georgia, Moldova and other countries, and the types are dry red and sparkling wine.
The guests who participated in the meeting believed that the wine tasting and selection by the best people would open up a new perspective of wine selection activities; **Although people are not professional wine critics, they can look at the taste, quality, emotional value and other elements of a wine from the perspective of ordinary people, and feel whether a wine is worth liking; **People will be more representative of consumers' preferences and consumption trends!
It is understood that the "2024 ** People's Favorite Wine" tasting event will invite more ** people to participate, and regularly hold tasting and selection activities and release the selection results. In the future, it will enter the field of liquor and spirits from wine, and gradually build an index, database and large model of "first-class people evaluating wine", and is committed to becoming a vane for mass drinking and wine companies to judge the future market.