This Spring Festival, the most flavorful and eye-catching scene is not the temple fair held in various cities in reality, but an immersive New Year on the Internet that lasted for more than 20 days and satisfied 50 million netizens.
This is the AI New Year celebration that happened in the most popular national MMO mobile game "Against the Cold".
The mobile game "Against the Cold" is the game with the strongest technology in China and likes to chase cutting-edge technology the most, and it is also the game that is most persistent in embracing traditional culture and spreading national style aesthetics. Although this game only started public beta on June 30, 2023, it has become the undisputed hottest new product in the game industry in 2023 with its super technical strength and influence.
In order to prepare for the purest and most youthful Spring Festival event for players, the official mobile game "Against the Cold" directly applied for hundreds of millions of special funds, and invited a number of masters in the field of traditional culture to participate in the research and development and production, and carried out a panoramic restoration of the flavor of the Great Song Dynasty a thousand years ago.
Because the restoration effect is so good, the mobile game "Against the Cold" has even been reported and praised by the people.
So, what is the highlight of the New Year celebration of the mobile game "Against the Cold", which has spent hundreds of millions of dollars on research and development, has been joined by many masters in the field of traditional culture, has been praised by the people, and has been watched by hundreds of millions of netizens? It is no exaggeration to say that this is the most impressive activity from food, clothing, housing and transportation to human warmth.
First of all, there is a winter garden party with a strong New Year's flavor.
The mobile game "Against the Cold" summarizes the customs and habits of Tiannan and Haibei, and presents players with a series of interesting winter activities including visiting temple fairs, snowball fights, skating, cooking hot pot, taking winter baths, and building snowmen, so that players can enjoy themselves easily while receiving a large number of rewards and feeling the lively atmosphere of the Spring Festival in advance.
After that, with the help of the intangible cultural heritage inheritors, the overall shaping of the game's New Year atmosphere.
The mobile game invites intangible cultural heritage inheritors in the field of traditional culture, including Ye Zhongming, the inheritor of the lion dance of Chinese intangible culture, Lu Min, the intangible inheritor of Qinhuai lanterns, and Zhou Shuying, the inheritor of the national intangible cultural heritage paper-cutting skills, to join the production of the game, so that players can deeply experience and participate in various folk activities and traditional customs, lion dances, and dragon dance performances during the New Year of the Great Song Dynasty thousands of years ago, and feel the pure national style aesthetics and the nourishment brought by traditional culture.
Finally, it uses AI technology to gather various NPCs that accompany players all the way, and uses a New Year plot that connects all scenes in the game to give players the deepest touch.
The most important theme in the Spring Festival is reunion, in order to allow players to feel this theme more deeply, the mobile game "Against the Cold" has carefully crafted the game plot, during the Spring Festival, so that players can get together with various heroes of the rivers and lakes, and feel the righteousness of the rivers and lakes and the feelings of the family and country between pushing the cups and changing the lamps.
After experiencing different customs and customs, players were accompanied by smart NPCs, senior brothers and sisters and the four famous catchers, and had an incomparably gorgeous fireworks show, truly experiencing what is called "this spring in the world and the world".
How can such a unique and meaningful New Year celebration not be moving?
Because the New Year event was so good, many players said that the New Year event of the mobile game "Against the Cold" was the most flavorful game event they had ever played. With such a jewel in front, the second and third Spring Festivals of the game and even the tenth Spring Festival of the Qing Dynasty are undoubtedly more exciting, aren't they?