Honda Civic belongs to Dongfeng Honda Motor***Dongfeng Honda is responsible for the production, sales and service of Civic in the Chinese market, while Guangqi Honda is mainly responsible for the sales of other Honda brand models. When we mention the Honda Civic, many people may wonder who it belongs to: does the Civic belong to Dongfeng Honda or Guangqi Honda? This question may be a bit complicated for non-specialists, but we can find the answer by taking a deep dive into Honda's layout and strategy in the Chinese market.
As a world-renowned automaker, Honda Motor has adopted a two-track strategy in the Chinese market, namely establishing joint ventures with two major Chinese automobile groups, Dongfeng Motor Group and Guangzhou Automobile Group. This strategy has allowed Honda to cover the Chinese market more broadly and meet the needs of different consumers.
Dongfeng Honda Automobile Co., Ltd. (hereinafter referred to as Dongfeng Honda) was established in 2003 and is a joint venture jointly funded by Dongfeng Motor Group Co., Ltd. Honda Motor Co., Ltd. Honda Motor Co., Ltd. Guangqi Honda Automobile *** referred to as Guangqi Honda) is a joint venture established by GAC Group and Honda Automobile in 1998.
As a compact sedan, the Honda Civic has won the love of consumers with its excellent handling performance, economical fuel consumption, and stylish exterior design since its launch. As an important model of the Honda brand, the Civic has a wide influence in the global market. In the Chinese market, the Civic also plays an important role and is one of the most important models sold by Honda in China.
In the Chinese market, the Civic is an important product of Dongfeng Honda. Dongfeng Honda is responsible for the production, sales and service of the Civic in the Chinese market. Through Dongfeng Honda's sales network, consumers can purchase Civic models and enjoy the corresponding after-sales service. Although Guangqi Honda is also responsible for the sales of some models of the Honda brand in the Chinese market, it does not include the Civic in its product lineup. Guangqi Honda mainly sells models from other Honda brands such as Accord and Fit.
Honda's dual-track strategy in the Chinese market has led to certain differences in the sales networks of the two joint ventures, Dongfeng Honda and Guangqi Honda. Dongfeng Honda mainly covers the northern and central regions, while Guangqi Honda pays more attention to the layout of the southern market. This layout strategy allows consumers to choose the right sales channel according to their geographical location and needs when buying a Honda model.
To sum up, Honda Civic belongs to Dongfeng Honda Motor*** Dongfeng Honda is responsible for the production, sales and service of Civic in the Chinese market, while Guangqi Honda is mainly responsible for the sales of other Honda brand models. When choosing the Civic, consumers can choose the right sales channel according to their own needs and geographical location, and enjoy the excellent quality and intimate service brought by Honda vehicles. Honda's dual-track strategy in the Chinese market enables it to better meet the needs of consumers and enhance the brand's competitiveness in the Chinese market. With the continuous development of China's auto market and the continuous changes in consumer demand, Honda will continue to deepen its layout and strategic adjustment in the Chinese market to bring more high-quality products and services to consumers.