Today, in the context of global technological competition,HuaweiAs ChinaTechnologyRepresentatives of enterprises have led the rise of 5G technology. However, due to its competitive advantages in terms of technology leadership and market share, etcHuaweiIt has also been suppressed by the United States and other countries. On the other hand, in the United StatesAppleswithQualcommand other enterprises, but they have benefited a lot. However, in fact, the Chinese market is rapidly emerging in terms of independent R&D, such as:Xiaomiand other enterprises in the high-endMobile phonesmarket and new energyCarsRemarkable results were also achieved on the track.
XiaomiIt is well-known in ChinaTechnologyIn recent years, the company has continuously invested in the field of R&D, and the average annual R&D scale has exceeded 20 billion. This also makes:XiaomiIt became a high-endMobile phoneson the marketApplesA big competitor. ExceptMobile phonesmarket,XiaomiAlso in new energyCarsfield force, and strive to becomeTesPull competitors.
However, justifiablyXiaomiAnnouncing the marchCarsindustry, heldXiaomiCarsAfter the technology conference, there was a sudden and huge change in direction. Pair with beforeXiaomiCarsCompared with expectations, the Internet is full of all kinds of smears and biased voices. The most prominent change in this is the smearingXiaomiis no longer active in the major comment areas through direct posting**, etc., but through the identity of "melon-eating masses". They were scattered in the comment section withXiaomiCarsAccessories**, such as some accessories from other manufacturers, etc. AlthoughXiaomiThe official has repeatedly refuted the rumors, and relevant technology companies have come forward to clarify, making it clear that some key accessories are withXiaomijointly developed, but many netizens seem to have been led astray and only pay attention to the information in the comment area.
Unlike in the past, the way of directly posting rumors is now "FlowThe "hegemony" method is more subtle, spreading rumors quickly through rhythmic comments and means such as screenshots and **. This way it makesXiaomiIt is difficult for in-house counsel to catch the source of rumors, which makes it more difficult to combat rumors. This also means that the traditional PR warfare is being played in a changing way, and "Flowhegemony" became a new challenge.
face".Flowhegemony", forXiaomiWe can't sit still. First of all,XiaomiLegal counsel need to be firm in their strategy, timely refute rumors, explain their doubts to the public, and make it clear that the relevant accessories are indeed relatedXiaomiJointly developed. Secondly,XiaomiYes, you can use itLawsmeans, to pursue responsibility and crack down on typical cases of creating rumors, so as to serve as a warning. Finally,XiaomiDetection methods can be upgraded to increase control over relevant data to ensure that rumors have nowhere to hide, while increasing public awareness of the truth.
To sum up, nowadays, in the era of online communication, the spread of rumors is difficult to contain. face".Flowhegemony", enterprises need to take proactive measures to respond. ForXiaomiIn other words, strengthen the strategy, refute the rumors in a timely manner, and use themLaws, grasp a few typical cases, upgrade detection, control data, is to respond".FlowAn effective means of the phenomenon of "hegemony". Only then,XiaomiIn order to keep their own reputation and interests, they can also better communicate with the public, establish a corporate image, and further develop and grow.