Two days ago, 7The 980,000 Qin Plus Glory Edition was launched, sniping at the joint venture A-class car, and was also jokingly called "Qin Wang Sweeping Liuhe" by netizens, the joint venture car.
In just one day, in the face of BYD's strong attack, many domestic brands did not flinch, so the second wave of price reductions soon came, not only Qin Plus's benchmark models quickly followed, but also drove Nezha, Deep Blue, Buick and other brands of pure electric models to reduce prices.
But there is a question that everyone is shouting "electricity is lower than oil", and the price will be reduced by 20,000 yuan or 30,000 yuan at every turn, which sounds unreasonable, so is there a car that has been quietly reduced?
Is there a reduction in allocation?
7.After the 980,000 Glory Edition was launched, the fastest response was Wuling Starlight, this car only began to be delivered in December last year, and the current monthly sales have exceeded 10,000, and it is the number one competitor of Qin Plus, but in this price reduction, only the high-end version has been reduced from 10580,000 yuan was lowered to 9980,000 yuan, and 8The 880,000 entry-level version has not been adjusted.
Originally, I felt that Wuling's sincerity was not enough, after all, the price reduction was only interesting if the price of the entry version was lowered, but after careful analysis, it was found that the sales proportion of high-end models was more than 8 percent, which was not only twice as high as the battery life compared to Qin Plus, but also higher in size and configuration, so Wuling's operation was quite reasonable.
The second follow-up is Changan Qiyuan A05, this car has been lower than Qin Plus since it was listed, and the funny thing is that this price cut also made a fuss, and it was originally announced that it would be reduced to 7390,000 yuan, but the next day it was quietly changed to 7890,000 yuan, it seems to regret it. But in any case, it is indeed a direct drop of more than 10,000, ** lower than the Qin plus glory version.
People who dare to say "I don't like it" at any time, in this wave of price cuts, Geely Galaxy made it clear that it would not follow, declaring that it would only focus on 10 200,000 yuan boutique cars.
But Geely's other car Emgrand doesn't think so, Emgrand L Hi·p announced a drop of 20,000 yuan the next day, and changed the name of "Dragon Version" to continue selling, although this car is 10,000 yuan more expensive than Qin Plus, but it is stronger than Qin in terms of endurance, power, texture, etc., but sales have not increased in the past year.
In addition, there are also Nezha, dark blue, Buick and other models announced price cuts, but the decline of these cars is bigger than the other, so is there a reduction in the end? After looking for answers in the configuration list, I found that most of them did not reduce the allocation, and BYD, which took the lead, also increased the allocation.
The Qin Plus Glory model apparently came prepared, down to 7After 980,000 yuan, not only the white glaze and blue color matching were added, but also the functions of intelligent power-on and power-on, and voice assistant continuous dialogue, it can be seen that BYD has already made a layout in advance.
In contrast, other manufacturers are more like going head-to-head and driving ducks to the shelves under the pressure of the situation.
Wuling Xingguang and Changan Qiyuan A05 both directly announced price reductions and did not make any changes to the configuration, while Geely Emgrand, which reduced the price one day later, changed its name, and there was no shrinkage compared to the previous configuration.
Of course, there are also a small number of "bright rise and dark fall" models, such as the Changan dark blue SL03 pure electric ** on the market last night, compared with last year's models of the same level, the power parameters have shrunk, and a low-profile version of the model has also been launched to lower the price, but there is less AR-HUD, ambient lighting, and the number of speakers has also been reduced from 14 to 6.
Nezha x in order to lower the price to 9880,000 yuan, a new low-profile version of the model, 15The 6-inch center display has been reduced to 101 inch, the 8155 automotive-grade chip has been eliminated, and the on-board storage capacity has also been reduced from 128GB to 64GB.
Why can it still be dropped?
It is rumored that BYD's target for this year is 400.5 million units, which is at least 1 million more than last year, so it is natural to further reduce prices to stimulate the market.
But what makes many people curious is that from "the same price of oil and electricity" to "oil is lower than electricity", but in just one year, where does the price reduction space come from?
In the past year, although the power battery has been in the sky, for A-class hybrid vehicles with generally small battery capacity, this cost reduction is not enough to significantly reduce it.
For BYD, it is up to you to knock down the **, the general manager of BYD's public relations office said on Weibo in the past two days that the price reduction benefits from BYD's large-scale effect and the advantages of the whole industry chain.
It should be explained in detail that the advantages of the whole industry chain here not only include the upstream production and manufacturing links, such as self-developed and self-produced batteries, electric drives, and electronic control systems, but also include the downstream financial insurance and sales and service systems.
In addition, the scale effect brought by high sales is also the main reason for the price reduction, Qin PLUS has experienced nearly 3 years of product cycle since its birth, and the total sales volume has exceeded 1 million, which is a very mature model, which can completely give up greater profit margins.
The same is true for the Emgrand L Hi·P version, which follows the price reduction this time, and there are not many changes in essence from the original model launched in 2022.
Changan Qiyuan A05 This car is also very interesting, although it seems to be a new car launched by a new brand, but a closer look will find that this car and the Yida of the Changan family are the same mold, the appearance size and interior design of the two cars are highly consistent, but the hybrid powertrain is added in terms of power system, commonly known as nesting doll car.
The reason for this is also to give full play to the advantages of scale and reserve room for price reduction.
Therefore, in the current environment, it is basically no longer feasible to maintain the previous ** through facelift and additional allocation, and BYD offers 7After the 980,000 big move, there are only two ways left for other car companies, those who have the ability can choose to increase the allocation and reduce the price, and those who do not have the ability can only cut the meat and reduce the price, after all, only by fully squeezing out the profit margins, can they obtain the qualification to stay on the table.
Of course, after this price cut, the most hurt is the joint venture fuel vehicle, if last year's "oil and electricity at the same price" period, the joint venture car companies still have brand advantages, then in today's "electricity is lower than oil" era, consumers in the face of a price difference of twenty or thirty thousand, should be enough to change their minds.
What's more, in the future, the A-class sedan of 8.1 million yuan will definitely be equipped with a fuel-efficient hybrid system as standard, with a large central control screen of more than 10 inches, a tire pressure display as standard, 360 images, and even L2 level assisted driving.
Write at the end
Last year, when sorting out the monthly sales of A-class sedans, it was found that the sales of Lavida, Sylphy, and Sutar would be higher than that of domestic cars such as Qin Plus.
However, under this year's wave of "electricity is lower than oil" offensive, it is believed that by the end of the year, many domestic new energy vehicles are likely to top the sales list, but before that, how will the joint venture car companies fight back, and can they still hold their positions?
Now that the slogan of "electricity is lower than oil" has been launched, joint venture car companies should also hear it.