Junlebao Group is currently in a leading position in the domestic dairy market, and has been adhering to high-quality development for many years, and has formed its own set of development logic and successful experience. At the 14th China Dairy Conference 2023 China Top 20 Dairy (D20) Summit and 2023 China Dairy Exhibition, Wei Lihua, Chairman and President of Junlebao Dairy Group, solemnly attended and shared his successful experience at the "2023 China Dairy Development Strategy High-level Forum".
The mountain castle is on the sword. Drive the high-quality development of the dairy industry with innovation.
With the continuous improvement of people's living standards, the pursuit of higher quality, safer and healthier dairy products is also getting higher and higher. At the "2023 China Dairy Industry Development Strategy High-level Forum" hosted by the China Dairy Association, Wei Lihua said: "How to continuously meet the higher needs of consumers and provide consumers with nutrition and health throughout the life cycle has become an important part of the company's development strategy by innovating the industrial chain model, innovative process technology, innovative product formula, innovative packaging form, etc. ”
Over the years, Junlebao has taken "scientific and technological innovation" as the core driving force for development, continuously increased investment in science and technology, launched the "scientific strategy", invested 500 million yuan to build a scientific nutrition research institute, and established Junlebao scientific strategy think tank, infant nutrition research global scientific expert committee and other platforms, cooperated with top institutions and experts at home and abroad, carried out scientific research and development in the whole industry chain, and provided accurate health upgrade solutions for people of all ages with scientific nutrition.
Invest in dairy cow breeding.
To build an internationally competitive breeding company.
The revitalization of the dairy industry takes precedence in the seed industry. At the same time of the conference, Junlebao held the second excellent breeding bull naming ceremony, naming 9 breeding bulls, showing Junlebao's latest achievements in dairy cow breeding. Dr. Liu Guanglei, general manager of Junle Bao Pinyuan Biology, introduced that Junle Bao Pinyuan has made great progress in breeding through the "dual circulation" model, and there are 13 world-class excellent breeding bulls with a TPI of over 310030 excellent breeding bulls of 3000 GTPI<3100;Three breeding bulls have entered the top 100 in the world, and seven breeding bulls have entered the top 200 in the world.
The successful cultivation of domestic improved seed resources has added a strong boost to the independent and controllable seed source and the high-quality and healthy milk source of China's dairy industry. Through the synchronous independent breeding model at home and abroad, Junlebao improves the improvement speed of dairy cows and breeds healthier and better performance dairy cows. At present, the average daily yield of dairy cows in Junlebao's own pastures is more than 37 kg, and the highest yield of 10,000 head pastures has reached 48 kg. At the same time, Junlebao also continues to help social ranches improve varieties, improve quality and efficiency, and achieve remarkable results.
Strengthen scientific research and innovation.
Meet diversified nutritional needs with scientific nutrition.
At the meeting, 3 production plants of Junlebao were rated as AAAAA grade for the modernization rating of dairy production enterprises, and 6 ranches were rated as S grade dairy farms for modern dairy industry, which is a recognition of Junlebao's world-class quality for many years. Junlebao has scientifically laid out the whole industrial chain, invested more than 8 billion yuan in grass and animal husbandry alone, and the large-scale breeding of all milk sources has reached 100% to ensure the safety and security of dairy productsIncrease and upgrade the "six world-class" model, that is, use world-class dairy cow breeding, world-class R&D platform, world-class advanced pasture, world-class leading factory, world-class first-class business and world-class food safety management system to ensure the world-class quality of dairy products.
In recent years, Junlebao has launched zero-sucrose, burden-free "simple and mellow" yogurt, which has passed the low GI food quality certification to meet consumers' health needs, and has become the first major product of low-temperature yogurt in five years on the marketThrough innovative production technology, a new generation of fresh milk "Yue Xianhuo" was launched, which won the "2019 World Dairy Innovation Award" and became a leading brand of high-end fresh milkThrough innovative product formulas, the company launched the first moderately hydrolyzed organic milk powder with the whole industry chain, and has become the first brand of organic milk powder in three years after its launch.
At this conference, Hou Xinfeng, Vice President of Junlebao Dairy Group and General Manager of Animal Husbandry Division, and Ning Yibing, President of Junlebao Nutrition Research Institute, participated in the professional forum respectively to share Junlebao's experience in animal husbandry management and nutrition research.
The dairy industry is related to national health, and Junlebao Group is well aware of this, so in the process of high-quality development, it always adheres to quality first and user first, and uses scientific nutrition to help upgrade national health. Enabled by the opportunities of the new era, Junlebao Group will cooperate with upstream and downstream enterprises in the industrial chain to jointly move towards a new stage of development.