The 14th China International Equestrian Exhibition (CHF) will be held from February 29 to March 2, 2024 at the Shanghai New International Expo Center, marking the return of the CHF Horse Show for the first time since the outbreak of the pandemic. After the announcement of the resumption of the exhibition, it has received a lot of industry attention and attracted the return of many old domestic and foreign exhibitors who participated in previous years. Up to now, Yihuikang Technology, Fantai Plastics, Xuhong Clothing, Beigus Harness, Meiti Leather, Yuniu Harness, Xinjun Sports, Shanghai Horse Club International**, Dawei Pet Medical, Meidi Machinery, Zhongou Mahui, Lusheng Forage, Ireland Botanica, UK Equine America, France Claire, Belgium Montana Universe, and Dutch Pavilion Dutch P**ilion, etc., have all selected booths. 
For the strong momentum of China's equestrian sports and leisure riding market after the epidemic, domestic and foreign exhibitors have given positive evaluations. The person in charge of a horse harness brand commented, "The development prospects of China's equestrian market are still very good. Although the market environment is sluggish, the equestrian industry, as an emerging industry, is still in an upward stage as a whole. Now the market competition is very fierce, as long as everyone is for the riders, for the development of Chinese equestrian, fierce competition is a good thing. If all the harness dealers can unite and work together to maintain and serve this market, I think the equestrian market will definitely get better and better. "What's even more surprising to the industry is that, despite the chaos caused by the pandemic, China's equestrian sports and leisure ride market is going strong** and showing its resilience, and the industry is still welcoming many new entrants, bringing new vitality to the industry. A French equestrian clothing brand entered the Chinese market in 2019, and although its development was accompanied by the epidemic, its development in China was also quite good. After signing up to exhibit at CHF 2024, the brand's head of marketing immediately said, "This is our first time exhibiting at CHF Horse Show, and we are looking forward to appearing at the fair. We are confident that through this exhibition, we can further enhance the popularity of our brand in China, and at the same time meet more equestrian friends and establish connections with more equestrian clubs. ”
In addition to the old exhibitors who have participated in the exhibition for many years, CHF 2024 has also welcomed many new faces after the return. At present, the registration channel for CHF 2024 visitors has been fully opened, and professionals and equestrian enthusiasts can log on to the official website of CHF Horse Show or the official WeChat account "CHF Horse Show" to register for free**. In this exhibition, the audience who has registered for the first time can not only receive the latest information and visit reminders before the exhibition, but also can quickly enter the exhibition site through the fast channel. The 2024 CHF Horse Show will be held in the same hall in cooperation with the Shanghai International Fitness Exhibition (IWF). In addition to the equestrian club owners, trainers, horse breeders and equestrian club members who traditionally visit the CHF Horse Show, there will be visitors who are keen on fitness and outdoor sports. These thousands of potential new participants, by visiting CHF 2024, will be able to learn about the benefits and charms of equestrian sports and recreational riding, and join China's growing equine industry. This is undoubtedly a great opportunity for exhibitors at CHF 2024 to reach out and cultivate more future users.