On January 10, it was reported that only two months after the PS5 Slim went on the market, Sony quickly showed three new interchangeable case colors for this console at the CES 2024 exhibition: blue, silver and red. Each color housing is equipped with a matching controller of the same color. The design of these three new colors was inspired by the previous launch of the Centric Collection. These new enclosures are expected to be available soon, with a starting price of $5499 US dollars, about 394 yuan.
Photo source: Sony CES 2024).
The PS5 Slim was officially released by Sony on October 10, 2023, and is scheduled to be available in the United States in November of the same year, and it will be rolled out to other countries in the coming months.
The console has been significantly reduced in size and design, but it doesn't compromise on performance at all. It still maintains the same CPU and GPU specs as the original PS5, and is capable of running 4K 120FPS triple-A titles smoothly, and even supports 8K resolution games.
Source: Sony official website).
In terms of heat dissipation, PS5 Slim has also made some improvements, replacing the original liquid gold material with silicone grease, which has more advantages in safety and integrity. The cooling system has also been upgraded to remove heat more quickly than before. Take games like "Spider-Man" and "God of War" to test, after nearly two hours of continuous play, the maximum temperature is 46 degrees Celsius, and the heat dissipation performance is quite good.
However, due to the smaller fan, it may be a little louder when running, but this is negligible, as it is barely noticeable when playing games. Overall, the PS5 Slim maintains the performance of the original PS5 while providing a more portable and efficient gaming experience with a more compact design and improved cooling system.
When it comes to color changes, in fact, each generation of iPhone will launch a new colorway shortly after its official release as a way to increase attention and sales. Color change is indeed a common strategy to attract consumers' attention, and from a marketing perspective, it can appeal to younger users who value personalization and fashion elements.
Source: Apple's official website).
Sony has followed this path and launched a new color version for the PS5 Slim. This is not only to cater to market trends, but also to attract more players who may not otherwise pay much attention to traditional black-and-white consoles. This strategy is very effective in the console market, where gamers are often very active and personalized, with a strong preference for products that express their unique style. Similar to the Switch, the fancy and lively color scheme is one of its highlights, which offers not only the traditional black and gray, but also the ultra-classic Mario red and blue combinations, among others.
Source: Nintendo's official website).
All in all, this new colorway is a very effective marketing strategy. Not only can the brand image be more distinct, but through such a variety of choices, manufacturers can better cater to the tastes of different people, which is definitely good for sales.