Jack Ma's prophecy has finally come true? He said: Traditional e-commerce will face a great escape, and the new economic model is about to rise! Today's entrepreneurial direction should no longer be slammed into the Internet, and the transformation and innovation of traditional entities is the new direction in the future! He also said that if I start a business again, I must not do the Internet, but enter the real industry, because the Internet will create a new outlet for the real industry!
For example, in large shopping malls, have you found it? Some high-end stores in the mall do not have few customers at all, and even more clerks than customers, but the store will not go out of business, this phenomenon that seems to violate economic common sense, in fact, the water behind it is very deep, today I will share with you how you make money in large shopping malls.
The core is the joint game of big brands and shopping malls, everyone knows that the rent in large shopping malls is ridiculously expensive, but some high-end positioning shops are not he took the initiative to move in, but the shopping mall begged to come, so the rent of these big brands is ridiculously low, or even not, only charge deduction points, that is, how much to sell, and not to pay a penny if you don't sell, do you think their entry is to attract more customers to buy goods?
In fact, no, big brands and shopping malls are actually joint ventures, they attract not consumers, but merchants, many mom-and-pop shops and these small franchisees are their fundamental goals, after the big brands settle in, the mall will invite some mom-and-pop shops to settle in, but before the invitation, the mall will use professional big data analysis to get the profit of the mom-and-pop shop, and then design their rent according to this profit, and the rent they give has an 80% probability that you will lose money.
Remember, no shopping mall will let mom-and-pop shops make money, because if you don't do it, your deposit and rent can't be refunded, which is the secret of making money in these malls, which is also the fundamental reason why you go to any shopping mall, those mom-and-pop shops are often changing, because in addition to the big names in large shopping malls, other stores will generally change once every two or three years, and you can't make money in this game in the mall anyway.
Another example is Li Ka-shing's secret to getting rich, which is to seize the trend of the future.
Ma Huateng went to the United States and found that there is a software in the United States that is very awesome, real-time chat, renamed QQ, Ma Yun saw that there is a ** called Amazon abroad, he immediately changed his name to **, someone went to the United States and saw that there is a ** called Yahoo in the United States, so he changed his name to "We have today, Alibaba, CT Big Three, including today's Didi Dache, all imitate the West, because the West is more developed than us, move the Western business model to China, and immediately make a fortune."
Rich people will never tell you that the fastest way to make money is to imitate and then surpass, go to a place that is more developed than you, take their developed things to us where we are not developed to make money, or go to a more backward place than us, and use the successful business model directly.
In fact, there are too many opportunities to make money now. In the 90s, a person went to Hong Kong to visit relatives, he found that many people in Hong Kong like to turn hula hoops, this thing is too popular in Hong Kong, so he took the hula hoop to the mainland, and became a billionaire in a year by selling hula hoops, the inland hula hoop was once all the rage, do you know who invented the hula hoop?
The hula hoop was invented by the Americans, and the Americans began to turn the hula hoop in the 30s, and it has become popular all over the United States. Around 2000, I moved to the mainland, have you noticed that the global fashion trends are all from Europe and the United States to Japan and South Korea to Hong Kong and Taiwan to the mainland. Looking at Li Ka-shing's sale of watches, he found that there was no way out for selling watches, so he went to sell, sold barrels, and was originally working in his own uncle's company, but he sold barrels very well, and became a factory director, but suddenly one day he saw a person selling plastic buckets, and he immediately quit his job and opened a plastic bucket factory.
Because he saw that plastic buckets will be popular all over the world, and as a result, he made plastic buckets, doing it, and suddenly saw a report, saying that a country in Europe invented a thing called plastic flowers, and he found that plastic flowers will replace all flowers.
The second case of getting rich, in 97 Hong Kong is going to return, Hong Kong people panic, you know? Hong Kong's 97 financial turmoil plus the return, all the real estate developers are selling houses, as a result, Li Ka-shing bought all their houses, everyone ran away, Li Ka-shing did not run, because Li Ka-shing saw that Hong Kong will only be more prosperous, everyone scolded him **, the taker, but I don't know that after the financial turmoil in 97, Hong Kong's housing prices jumped up, and he became the richest man in Hong Kong by real estate.
Therefore, the bosses must not just think that they can do one thing with their own thinking, which is very difficult, which is why many bosses have done a good job, the fundamental reason why the enterprise has not grown up, the boss must move from closed to open, seize the trend of the future, study the successful cases that have been successful today, copy simply and rudely, and develop the fission model, at this time what you can earn is not small money, it must be big money.
As the saying goes, you have to understand the water nature, and the business must understand human nature, in fact, doing business is to manage human nature, and you must learn to use people's psychology to formulate some mechanisms and rules, and over time, a mature business model will be formed, as long as your model is designed, making money is a matter of course.
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