Food Packaging:The packaging design of Potluck embodies the essence of Korean cuisine; Elaborate potluck Korean food packaging design. Korean culture has fascinated the world lately. K-pop**, Korean soap operas, and movies are popular right now.
I don't know much about K-pop**, but growing up in Southern California, my biggest connection to this culture came from food. Every meal in Korean cuisine is a mixture of colors, textures, and flavors. I have a lot of delicious Korean restaurants around me and it's only a short drive from the Korean supermarket chain H-Mart. But the products offered by both rarely come close to the quality food that is carefully crafted in the home kitchen.
Potluck is a new brand of Korean food staples born out of founder Jen Arsenault's passion for the Korean flavors that grew up with her. After discovering that mass-produced Korean products hadn't changed much since the '70s, Arsenault began producing modern, more suitable versions of your staples, such as rice bowl sauce and chili sauce. Unlike many commercial versions, Potluck's condiments contain no artificial sweeteners and preservatives, and they taste just like the homemade version on the Korean table.
My favorite Korean ingredients are shipped exclusively from Korea and are handmade by my mom's family. When I run out, I go to the store here and wonder why all the Korean ingredients are dull in comparison," Arsenor said. "I'm starting to imagine products that stand out, are fun, fit you better, and taste like home. I thought someone else would start a business like this, but no one seemed to do it, so I started looking into it, did some research, and it spiraled from there. ”
Jen commissioned creative agency Regrets Only to design the brand identity and packaging for Potluck. Like a table full of side dishes, Potluck's visual identity is vibrant, colorful, and full of different elements that are far greater than their individual parts.
Caleb Halter, founder of Regrets Only, said: "The design is a reflection of the name, a collection of ingredients, dishes and people to create a new whole that is unique and more flavorful. "The philosophy of 1+1=3 encourages mixing and matching, which gives identity a sense of spontaneity and playfulness, which is also the best expression of cooking. ”
The packaging combines different color blocks with organic patterns. The font is bold, with Korean and English on the front. The jar is transparent, allowing the natural color of the condiment to sparkle.
We drew inspiration from bojagi, which is a traditional Korean wrapping cloth that is often made from a variety of materials," Caleb explains. "Patchwork structures transform simple fabric squares into beautiful, varied, complex combinations. For both products, we chose colors and patterns that match their flavor profiles. ”
Now that we all love Korean TV, movies,**, and beauty products, it's time for Korean culture to take its place in our pantry. Potluck's bold and colorful packaging makes it an approachable and attractive addition to everyone's kitchen.