As the old saying goes, the Lantern Festival is held on the fifteenth day of the first lunar month, and the Lantern Festival is like a year, and the Lantern Festival and the Spring Festival are really over!
In such a festival full of meaning and laughter, Dongfeng Fengshen brought its strategic model Haohan to the Zhongnan Theater in Wuhan to bring a unique and joyful Lantern Festival activity to the people of Jiangcheng. In a pleasant atmosphere and laughter, consumers can immerse themselves in the experience and feel the charm of the integration of traditional culture and modern technology.
The event site was decorated with colorful lights and a new decoration, showing a festive atmosphere. Despite the freezing weather, people stepped on the snow and came to the event site early, participated in various interactive games, and enjoyed the Wuhan People's Art Theater's newly created "Good Girl, Long Di Di" Han style sketch collection.
As a local automobile company in Wuhan, Dongfeng Fengshen has taken the Happy Lantern Festival as a traditional project for many years and organized special activities to strengthen the interaction with car owners, people and other sectors of society. The theme of this year's event is "Enjoy the New Year - Dongfeng Fengshen brings Haohan to celebrate the Lantern Festival", and the scene focused on the Dongfeng Fengshen Haohan DH-i model launched last year.
It is particularly worth mentioning that the neatly arranged Dongfeng Fengshen Haohan DH-I at the entrance of the theater attracted a large number of true fans to watch at this event.
It is reported that the design of Haohan adopts the design concept of "Star Language and Star Movement", and provides two front face options for the grille, among which the "Star" front face fashion technology; The front face of the star track is full of sporty atmosphere, and the five body colors can also fully meet the individual needs of different users.
In terms of interior, the design of Dongfeng Fengshen Haohan adheres to the simple and bright design concept of new energy models, and the interior of the car adopts 1025-inch full LCD instrument +132-inch touch screen + AR-HUD head-up display, with rich and comprehensive information presentation and strong human-vehicle interaction capabilities.
In terms of configuration, Haohan is equipped with Windlink OS 20 intelligent human-computer interaction system, integrating voice recognition control, mobile APP remote control, Internet of Vehicles, 4G 5G network, OTA upgrade and Wi-Fi hotspot and other functions.
In terms of power, all Dongfeng Fengshen Haohan systems use Mach power. Among them, the Haohan DH-i diesel-electric hybrid model is equipped with 1The maximum power of the 5T hybrid engine is 150kW, the comprehensive maximum power of the hybrid system is 215kW, the comprehensive maximum torque is 565N·m, and it is matched with 4-speed series-parallel + dual motors, and its NEDC comprehensive fuel consumption is only 42l/100km。
Not only that, although the Haohan DH-i model adopts a 4-speed hybrid transmission, it creatively integrates "power splitting" and uses an ECVT continuously variable transmission to adjust the shift, which technically realizes 0-sense shift and provides a better driving experience.
As for the ** aspect that consumers are generally concerned about, it is also very competitive, and the price of Haohan DH-i is 9990,000 yuan-13690,000 yuan; The price of the Haohan Mach power version is 8990,000 yuan-11190,000 yuan, and the terminal also has a variety of preferential policies.
In a word, through Dongfeng Fengshen's ingenious Lantern Festival marketing measures, it is not difficult to find that in the new year, the Fengshen brand not only accelerates product renewal, but also makes great efforts at the marketing level of the user side.
Good product + powerful marketing two-wheel drive, Dongfeng Fengshen Dragon Year is worth looking forward to!