Conquer the Japanese market and rank second! BYD challenged Japanese automakers
For foreign brands, especially Chinese brands, the Japanese automotive market is not an easy one to conquer. Therefore, when BYD announced its entry into the Japanese auto market, it was questioned by many Japanese consumers, and they even said"Will not buy BYD's electric cars"。
Speaking of which, everyone's concerns about BYD did exist at the beginning. After all, Japanese cars account for a large part of the global market share, and the Japanese market is largely occupied by its own cars. And when it comes to electric vehicles, many parts of Japanese cars are not so popular, and Toyota has been left out. At present, BYD's strong entry will inevitably make people anxious, will it eventually withdraw from the Japanese market?
Fortunately, BYD has achieved good results in the Japanese market.
According to data released by the Japan Automobile Importers Association (JAIA), in January 2024, Japan's battery electric vehicle (PEV) import sales increased by 11% year-on-year to 1,186 units. Of the more than 1,000 units, BYD's monthly sales increased by 6 times year-on-year, ranking second in the Japanese market for imported pure electric vehicles with a 20% share. Obviously, BYD can"Punch in"The Japanese auto market relies on strength, and the starting point is the situation where Japanese locals say they will not buy BYD cars and are rejected.
However, what is more gratifying is that after years of development, China's new energy vehicles have been recognized by foreign markets in terms of technical maturity and stability. This means that, for Chinese car companies, the future"Get out there"It will not be so difficult anymore. In addition, there is another point that is also very thankful, that is, BYD's achievement has taught a good lesson for Japanese cars.
As we all know, Toyota has always rejected electric vehicles, and under the previous questioning, Toyota has not changed its degree, and is even unwilling to take it back"Anti-electric vehicles"tags. Now, however, its attitude has taken a 180-degree turn.
According to Toyota executives, the Japanese automaker Toyota is not at all against electric vehicles, on the contrary, it welcomes them and wants to be part of them. But they don't see it as the only way to achieve carbon neutrality. This announcement is an important signal that Toyota will continue to focus on electric vehicles in the future. Why? Because it mentions BYD.
In the global new energy vehicle market, BYD's strength should not be underestimated. At the same time, its battery technology is also the object of cooperation with many foreign car companies. Driven by the development of the current new energy vehicle force, BYD can also be regarded as an indispensable member. Against this backdrop, BYD has made a breakthrough out of the Chinese market and has also achieved good results in the Japanese market, which is considered a difficult market by foreign markets.
Now, even Toyota has changed its mind, which shows that it also believes that BYD will have a certain impact on Japanese cars in its own home market in the future. That's why they're starting to accelerate their move to electric vehicles.
The strength of BYD and other Chinese automakers has created the current situation, which is certainly something to be happy about. But while we are happy, we should also be wary of foreign car companies that are constantly looking for opportunities to enter the electric vehicle space. For Chinese auto companies, this is not the end, and we will face more challenges in the future. What are your thoughts on this? Comments, likes, and shares are welcome!