In early spring and February, the grass grows and the warbler flies. The wine capital is Yibin, full of spring; Ten miles of wine city, full of vitality.
On the morning of February 26th, Wuliangye Yuanming Ancient Cellar Pond Group, which has a history of more than 700 years of uninterrupted brewing, ushered in the first batch of guests in the Year of the Dragon: the "Chinese Wine King" New Year Gathering Campaign composed of more than 30 provincial mainstream party media set off here, entering the strong fragrance of the big country and exploring the secret and beauty of Wuliang. Starting from the most intact, longest-lasting, and oldest crypt-type koji fermentation cellar group in China, we will start a journey of harmony from a seed to a drop of fine wine, showing the "starting style" of Wuliangye brand communication in the Year of the Dragon, and playing the "Spring Overture" to accelerate the reasonable return of brand value.
The event was hosted by Sichuan **Quan** and Wuliangye, and supported by "Press" magazine. During the two-day event, this group of experts and experts who have won various national awards in China's news industry joined hands to go to the workshop, taste the original wine, ask experts, talk about craftsmanship, feel ingenuity, and observe culture, feel the "beauty of the living cellar" for more than 700 years, experience the "ecological excellence" of Shili Wine City, gain insight into the "essence of brewing" of the strong fragrance of the great country, appreciate the "cultural prosperity" of Hemei Wuliang, and witness the "transcendence trend" of China's wine king. The brand advantage, the consumer group advantage, ecological confidence, cultural confidence, market confidence and quality confidence have a deeper understanding, and immerse yourself in the unique charm of the strong fragrance of the great country.
Invigorate the spirit of Ryoma, the strong fragrance of the great country blooms "thousands of weather".
Wuliangye Year of the Dragon Zodiac wine market has responded enthusiastically, and "a bottle is hard to find" in many places, successfully occupying the C position of the Zodiac wine market; joined hands with CCTV Spring Festival Gala to explode again, and the brand exposed more than 11 billion people, becoming the traffic ...... of the Spring Festival Gala in the Year of the DragonAt the beginning of the Year of the Dragon, Wuliangye has a new atmosphere, the market continues to rise, and the brand voice continues to amplify. This has become the focus of attention of the provincial mainstream party media "China Wine King" in the New Year, and everyone went deep into the front line of the workshop to explore the mystery of the high-quality development of China's Wine King.
The number of Wuliangye production workshop is a set of three digits starting with "5". This time, the group walked into a number of representative workshops starting with "5" - the oldest 501 workshop, the largest 523 workshop, and the youngest 529 workshop. From the 501 workshop in the old town of Yibin to the 529 workshop in the Wuliangye Ecological Park, the time distance is only half an hour, but the time and space distance has traveled more than 700 years. In this long period of time and space, there is a code for the everlasting and stable development of China's national brand Wuliangye, and it also reflects the secret of China's liquor, a traditional advantageous industry, and the progress of the times.
Following the scale of time, the wind picking group immersed itself in the 501 workshop for more than 700 years of "beauty of living cellars". The cellar pond is an important place and container for the fermentation of strong aromatic liquor, and the older the cellar pond, the higher the quality, which is a well-deserved "non-renewable strategic resource". According to the data of the China Liquor Industry Association, there are less than 1/10,000 of the old cellars in the whole industry that are more than 10,000 years old, and the Yuanming ancient cellar pools represented by the Wuliangye 501 workshop are even more rare. In 2021, the "Archaeological Wuliangye" confirmed that its history can be traced back to the Yuan Dynasty, more than 700 years ago, and it is the largest, most complete and longest continuous use of the living ancient cellar pond group found in China so far, creating Wuliangye's excellent quality advantages, profound historical heritage and ultimate scarcity value. And from Yao Junyu, Deng Zijun, Fan Yuliang ......Generations of winemaking craftsmen have continued to carry forward the ingenuity and brewing art from oral instruction to scientific inheritance, and the sincere heart is like a ray of light, penetrating the smoke and dust of history and continuously inheriting.
If the 501 workshop represents the most basic source of Wuliangye, then the 503 workshop located on the south bank of the Jinsha River has witnessed the prelude to the industrialization of Wuliangye and even Chinese liquor. Wuliangye 503 workshop, also known as the "Ming Dynasty Ancient Cellar Mud Living Protection Community", here, from the 60s of the last century, the winemaking craftsmen began the first industry microbial engineering attempt - to explore how to use scientific and technological means to artificially "inoculate" the beneficial microorganisms in the ancient cellar of the Yuan and Ming Dynasty into the new cellar pool. The success of the 503 workshop not only successfully rescued the rare microbial community, but also provided a successful example for Chinese baijiu to get rid of the small handicraft production, laying the foundation for today's Chinese baijiu industry.
Along the length of the space, the group arrived at the 523 workshop, which represents the modern development level of Chinese liquor. The first thing everyone felt was that the workshop was as long as "16 kilometers" - "Welcome to the world's largest brewing workshop", the group intuitively felt the grand shock of the workshop, and after the field visit, they were even more amazed by the essence of Wuliangye's brewing technology, solid continuous grains, mixed distillation and burning, cellar circulation, layered cellar entry, double-wheel bottom fermentation, layered fermentation, layered distillation, quantity and quality picking, and quality and ......Wuliangye's original brewing process is vividly reflected in this "super workshop", where more than 3,000 brewing craftsmen gather, who adhere to ingenuity, refine craftsmanship, put into craftsmanship, cast the soul of craftsmen, and constantly improve the ultimate craftsmanship of Wuliangye to brew every bottle of the ultimate liquor.
Integrating time and space, the 100,000-ton ecological liquor project (phase I), which represents the most cutting-edge scientific and technological level of Chinese liquor, was put into cellar production at the end of last year, which is now the 529 workshop. The workshop makes full use of many Wuliangye's original "black technologies", such as the function of the 501 workshop that has been recycled for hundreds of years to use the old cellar mud, and the practical secrets formed by the large-scale brewing of the 523 workshop are "fixed", all of which are applied to the 529 workshop, and the password of "the unity of nature and man" in Chinese liquor brewing is presented to the world in the language of modern science and technology. "With the support of the decoding of modern science and technology and the scientific research results that Wuliangye has mastered, the 'why' of Chinese liquor is being quickly analyzed and fully applied, which is expected to bring profound changes to the industry. The relevant person in charge of Wuliangye Technology Center said that this is not only a feat in the history of Chinese liquor brewing, but also a major breakthrough for Chinese liquor to the world. Workshop 529 represents the development direction of China's liquor industry in the new era.
Stretching and amplifying time and space, Wuliangye's cultural heritage and ecological background cannot be ignored. From the heavy blue wine of the Tang Dynasty, the Yao Zixue song of the Song Dynasty, the miscellaneous grain wine of the Ming Dynasty to the name Wuliangye at the end of the Qing Dynasty, the wind picking group glimpsed the inheritance of the strong fragrance of the great country in the Wuliangye Wine Culture Expo Hall, and imagined the friendship resonance between Huang Tingjian and Su Dongpo across the millennium in Anle Shenquan, and looked at the Liubei Pond, Jiuzhou Tower, and Suojiang Stone from afar, and reminisced about the interplay of the ancient Rongzhou liquor rhyme and cultural context, especially relying on the ancient cellar pools that have been brewed for more than 700 years, realizing the generational transmission of traditional brewing skills and providing a record for the evolution of Chinese liquor. It can be regarded as the master of Chinese liquor culture and the pioneer of Chinese liquor and beauty culture. Qu Wancong, Fan Guoqiong, Liu Chunxi, Cao Hongying, Shi Degang ......Brewing masters, wine tasting experts, and generations of Wuliangye craftsmen make everyone feel the extreme subtlety and orderly inheritance of Wuliangye wine brewing skills.
The world's largest corporate image gate, the world's largest bottle-shaped building, the world's largest corporate image water purification system, the ecological wetland along the river that stretches for dozens of miles, and the industry's largest wine-making special grain ecological base ......The ecological excellence of Shili Liquor City has made the best reporters frequently raise their mobile phones to take photos and check in, and have a glimpse of the gorgeous style of the benchmark for the ecological development of China's liquor industry.
Time is horizontal, space is vertical, stroke by stroke to write the development process, point by point horizontal refracted the light of dreams, reflecting a side of Wuliangye's thousands of weather, so that the wind collection group feels a common password: the spirit of hard work, the kinetic energy of innovation, and the open attitude, which together build the new atmosphere of Wuliangye in the new year.
Anchoring the world-class and creating a sample of Chinese-style modern liquor industry.
This event is a continuation of the provincial mainstream party media "Walking to the Grassroots in the New Year", aiming to show the new actions and new atmosphere of the representative market economy main body to fight the economy, take the lead, shoulder heavy responsibilities and make contributions with small incisions. **and provincial** put Wuliangye in the overall situation of the whole province to observe, and found its different roles and responsibilities.
The wind collection group found that this is a "first-class" Wuliangye. Along the way, the numbers that impressed the group were the "firsts" of Wuliangye, such as the number of ancient cellar pools and the number of continuous service life.
First, the level of technology and scientific and technological innovation ability.
1. It has the largest number of top brewing masters.
1. Won the number of national quality awards.
1. The growth rate of brand value in the past five years ranks first in the industry.
1. Sichuan liquor faucet and Chinese strong flavor liquor ......At the beginning of the new year, Shili Wine City sang the song of "creating a first-class" struggle.
On February 19, the second day of work after the holiday, the Sichuan Provincial Party Committee and the provincial government held a high-level work conference on promoting the digital transformation of new industrialization and intelligent transformation of the manufacturing industry in the province.
Baijiu is an important part of the traditional manufacturing industry in our province, carrying the tasks of serving the national industrial strategy, driving the steady development of the economy, promoting rural revitalization, and meeting the needs of a better life. The Sichuan Provincial Party Committee and the Provincial Party Committee proposed to vigorously promote the quality and multiplication of six advantageous industries such as the food and textile industry, accelerate the construction of a modern industrial system, and build a high-quality strong aromatic liquor core area in the upper reaches of the Yangtze River with high standards, so that the global influence of the world-class high-quality liquor industry cluster will be more prominent.
As a leading enterprise in the province's advantageous industries, Wuliangye should play a leading role in industrial and local economic development with high quality. As soon as I went to work after the Spring Festival, Wuliangye Group (Co., Ltd.) Company's "First Meeting of the New Year" sounded the golden drum of urging the levy, proposing to take a big pattern, a big responsibility, and a big action, to serve as the "vanguard" of the high-quality development of the food and beverage advantageous industry, and the "leader" of the world-class high-quality liquor industry cluster, and strive to continue to maintain more than double-digit steady growth on a high base this year.
It is understood that last year, Wuliangye Group adhered to the general tone of "taking the lead in stability, seeking progress in stability, improving quality and efficiency, and making more contributions", adhered to quality-based, culture-building, integrity and innovation, and continued to maintain double-digit high-quality growth in the main business indicators throughout the year, making positive contributions to the "overall situation" of Sichuan Province's GDP exceeding 6 trillion yuan. This year, Wuliangye will focus on four aspects: improving quality and efficiency, keeping integrity and innovation, optimizing layout, and deepening reform, focusing on value creation as the traction, building a solid "basic plate", activating "power source", creating a "growth pole", and adding "new vitality", so as to promote quality change with efficiency change and power change, achieve effective improvement in quality and reasonable growth in quantity, and accelerate the construction of a world-class wine enterprise.
The group also found that the beauty of the "harmony" of Wuliangye lies in the symbiosis of the five grains and the harmony of the five flavors, and the beauty lies in the symbiosis and beauty of the harmony. It witnesses people's sincere yearning for a happy life and carries people's unremitting pursuit of a better tomorrow. The just-concluded Spring Festival Gala of the Year of the Dragon, a glass of fragrant wine from a big country and an annual cultural feast "clinked glasses" again, bringing a cultural feast of harmony and beauty that strengthens confidence, gathers people's hearts, warms people's hearts, and builds concentricity for Chinese people around the world. This is a new initiative of Wuliangye to actively practice "creating beauty for consumers" and "harmony marketing".
Harmony is also reflected in the contribution, this year's first document proposed, "to fight a beautiful battle for the comprehensive revitalization of the countryside, draw a new picture of livable and workable and beautiful villages, in order to accelerate the modernization of agriculture and rural areas and better promote Chinese-style modernization." "As a diversified large-scale industrial group focusing on the liquor industry, covering green packaging, machinery manufacturing, smart logistics, financial investment, and big health industries, Wuliangye will continue to strengthen its main business, optimize diversification, and expand its platform, continuously improve the level of industrial development and the core competitiveness of enterprises, improve people's livelihood and well-being, strive to expand employment capacity, actively contribute to rural revitalization, give full play to the role of the "chain master" of the industrial chain, continue to supplement the chain, strengthen the chain and extend the chain, and strive to build a leading industrial ecosystem in the liquor industry. Among them, the 2 million mu special grain base for liquor brewing under construction by Wuliangye can drive the income of 500,000 farmers; The "high-quality multiplication project" that is being promoted can increase the employment of 10,000 people and benefit more and more widely from the results of enterprise development.
I understand that the harmony and beauty of Wuliangye is an enterprising spirit and a perfect interpretation of the century-old ingenuity and perfection of brewing and creating a benchmark for development. ”
Harmony and beauty is a kind of spirit of responsibility, and it is a kind of harmony and concerted efforts with the heart of "the great man of the country" and "the important affairs of the province". ”
Hemei is a kind of cultural self-confidence, a strong fragrance of a great country carrying Chinese wisdom, Chinese culture and Sichuan charm, and constantly pursues product excellence, outstanding brand, leading innovation, modern governance, and strives for world-class self-confidence and self-improvement. ”
The guests and reporters of the wind collection group have said that through this event, they have a deeper understanding of Wuliangye's first-class enthusiasm and the concept of beauty and beauty, which will surely drive Wuliangye to cleave waves and write a chapter in the modernization of China's liquor industry.
The spring of the revival of all things is the season of vigorous efforts. From a seed to a drop of fine wine, from a winery to a wine capital, Wuliangye is standing at the forefront of China's high-quality development and setting sail with the giant ship of China's high-quality development, constantly writing and creating a sample of the Chinese-style modern wine industry.