On January 10, Microsoft announced on its official website that it had reached a generative AI technology cooperation with Walmart, the world's largest supermarket.
With the help of Microsoft's Azure OpenAI large language model and its own proprietary e-commerce data, Walmart has created an e-commerce search function similar to ChatGPT.
For example, if you want to host a party to watch the World Cup, you need to search for various items on the market, including potato chips, soft drinks, candy, and even a TV that meets the requirements.
The search function is displayed.
Now, with the new generative AI search, you can type directly into the e-commerce search bar, just like you can with ChatGPT, "I'm going to have a party to watch the World Cup."
Walmart's e-commerce platform automatically displays all the products needed, which can help users save a lot of time on product selection.
Currently, the feature is already available in Walmart's iOS mobile app (2347 and later).
According to McKinsey & Company, emerging AI products such as generative AI will create $40 billion to $660 billion in value for the retail and consumer goods industries.
Walmart, the world's largest supermarket, achieved $82 billion in e-commerce sales in fiscal year 2023 alone.
However, the dazzling e-commerce items waste a lot of users' selection time and seriously affect the shopping experience.
The search function is displayed.
Especially when e-commerce is big like "Black Friday", it is more obvious. Walmart hopes to use the power of generative AI to simplify the process of selecting e-commerce items.
In addition, Walmart has also launched a one-click try-on function on its social e-commerce platform "Shop with Friends" based on generative AI, AR and other technologies.
Users can share various dressing experiences with friends, and can choose specific models and clothes for one-click change.
One-click fitting display.
For example, choose a height of 175 female models, and then choose different types and colors of clothes to match. This technology is also being applied in business by very large e-commerce platforms such as Amazon.
It is worth mentioning that on August 30, 2023, Walmart provided a ChatGPT-like assistant called "My Assistant" to about 50,000 campus employees.
My Assistant function showcase.
It can help employees draft emails, summarize content, generate creative marketing copy, etc., to improve work efficiency and save time. It is precisely because of the high efficiency of generative AI that Walmart will further increase its application.
Walmart said that the main reason for choosing Microsoft Azure OpenAI was its enterprise-level data security, compliance, and strong cloud service capabilities.
Generative AI search allows e-commerce platforms to enter a new stage of "targeted search" from "scrolling search" and will provide users with a better shopping experience.
About Walmart.
Walmart was founded in 1962 and is headquartered in Arkansas, USA. After more than 60 years of development, Walmart operates more than 10,500 stores and multiple e-commerce in 19 countries**.
Walmart has a total of about 2.1 million employees worldwide and has been ranked first in the "Fortune Global 500" for many times. Walmart's global revenue reached $611 billion in fiscal 2023.
The material in this article **Microsoft, Wal-Mart official website, if there is any infringement, please contact to delete.