The Chinese little brother noodle restaurant is on the verge of closure, and it relies on the **class** counterattack!
In Houston, USA, there is a Chinese brother, Christopher Huang, who is the owner of a ramen shop named Ninja Ramen. It's been 10 years since the ramen shop opened, but lately business has been so dismal that it's on the verge of going out of business.
Looking at the empty shop, the little brother was anxious. He knew that in order to revive the business, he had to come up with some innovative marketing strategies.
Last week, he had a fantastic idea when he posted a post on his Instagram account to share the restaurant's predicament with netizens.
"Ninja Ramen is struggling, our turnover is only 80% of what it was before the pandemic, but our costs have gone up about 18% in the last 18 months," Huang lamented. That means we're losing thousands of dollars every month, and it's hard to attribute it to any single cause, it could be inflation, it could be the general economic climate, but everybody doesn't eat ramen anymore, who ......knows”
To save the restaurant, Huang laid out an exhaustive "2024 Save the Restaurant Plan": reduce alcohol consumption** by 20-50%, remind people of the deliciousness of the food, change menus and new drinks frequently, host more events and collaborations.
At this point, the plan is fairly normal, but number 5 is jaw-dropping "I opened an OnlyFans account for Ninja Ramen, and I ask you to post 'spicy photos' of you eating noodles. "Onlyfans is a well-known perk** where users can share their own perks** and netizens have to pay for it**. Huang also attached a link to the store's OnlyFans page where he was wearing a bandeau top at the restaurant.
Maybe Huang just wanted to make fun of it, but he didn't expect the idea to work wonders! Netizens @ him and sent photos of themselves with ramen. With the "great help" of netizens, Ninja Ramen's business gradually improved. Netizens also flocked to Ninja Ramen's social accounts to show their support for the ramen shop.
In an interview, Huang said that he just wanted to see the creativity that people shoot with the noodles, not the content. "I want to open an Onlyfans account to post funny** shots of people taking pictures with noodles," he said. It's a fun event, it doesn't need to be too crazy" Of course, during the interview, Huang didn't forget to take the opportunity to promote his ramen.
In this way, Huang's creativity brought the ramen shop's business back to life! His marketing strategy is a genius that not only succeeds in attracting customers, but also brings new energy to the restaurant.
This story teaches us that in a highly competitive market environment, innovative marketing strategies can often be surprisingly successful. At the same time, it also reminds us to dare to try new methods in order to find a breakthrough in the dilemma.
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