Talking about the development process of Xiaomi mobile phones, we only use two words to interpret performance , of course, it can also be said to be processor ,Anyway, those who are familiar with it know that performance equals the processor , but the name is different!
And this point of view certainly did not come out of nowhereRather, it is based on the sentence "not convinced to run a score and born for a fever".
So, it is precisely because the essence of Xiaomi is performance ,Therefore, it is natural to understand why Xiaomi is currently very active in grabbing the first processor, and at the same time has reached a close cooperation with Qualcomm SnapdragonThe reason is the original intention of performance!
Many people may still argue and argue, but in our hearts the answer is only two words, it's as simple as thatIn fact, everything is very simple, but nowadays people like to over-look things as complicated, thinking that complexity can highlight their own abilities.
Although Xiaomi's original intention is performance, with the current change in the pattern of the mobile phone market, do you think Xiaomi's brand positioning will not change?
With this kind of thinking to re-evaluate, examine or look at millet, you will naturally have a natural understanding and cognition.
Speaking of Xiaomi's transformation is roughly divided into two aspects, one is that the flagship is gradually developing towards the high-end grade, and the other is that the cost performance and the original positioning of the mid-range machine have developed towards an experience comparable to that of the flagshipBut the premise is to ensure the relationship between cost and profit.
Since mid-range phones and cost performance are Xiaomi's more traditional routes, let's take Xiaomi's original intention and challenges of impacting the high-end market to analyze them pertinently.
Speaking of Xiaomi's high-end products, there is a big premise that you must not ignore, that is, what is the layout? What are the advantages? 」
A basic point: what is the current state of Xiaomi's high-end products? We summarize in one sentence that R&D capabilities can be used, ideas can be used, and the only thing lacking is that external forces are still needed in necessary aspects.
That is to say, for example, if Xiaomi can get rid of external forces, then not only high-end products, but also absolute machine kings can be achieved
But this assumption can only be in a dream , returning to reality Xiaomi or Xiaomi, the changes will definitely change, but on the one hand, it comes from time, and on the other hand, it comes from Xiaomi's basic thinking about the product
And the main advantage of Xiaomi's high-end mobile phones is that in combination with the current new flagship ,For example, a Xiaomi 14, we can clearly feel that technological innovation must exist surging system OS, surging battery management and surging fast charging technologyAt the same time, although the design aesthetics are not too extreme from an absolute level, it does have a very good visual experience and a very high aesthetic sense for a wide range of consumers, whether it is color matching or detail design, to be honest, intentions must exist.
In terms of functional experience, the strong performance is obvious, and at the same time, in terms of other functions, the playability of the camera and taking pictures basically belongs to the ultimate grade of the flagship,But here it is important to pay attention to two aspects of the Xiaomi Mi 14's photography, which are the Light and Shadow Hunter 900 and the Leica 75mm floating telephotoFor the summary of the advantages, we give three brief statements: one is technological innovation, the second is design aesthetics, and the third is quality service.
If Xiaomi wants to achieve the high-end road , it must know not only the level of other domestic brands, but also the level of foreign brandsAs the saying goes, "knowing oneself and knowing one's opponent makes one invincible in a hundred battles" may be the truth
It can be said that the current domestic brands from technological innovation, design aesthetics, quality service can mention the chopsticks Huawei, OPPO, vivo, OnePlus, iQOO and Honor, but here it should be noted that they belong to each good as a wholeTherefore, the prerequisite for Xiaomi to surpass them is that the idea must be advanced, the design must be advanced, the concept must be advanced and the ** must be affordableOnly in this way can we become the boss of domestic brands with a high probability;
But after becoming a domestic boss, do you think you can stand still? Not really, There are 2 strong generals abroad One is Samsung, the other is Sony, as for Apple, it is currently the material of the house, and it will not be judged;
And the hard core power of Samsung and Sony is definitely enough for Xiaomi to drink a pot, so on Xiaomi's high-end road, in our eyes, there is a long way to goIf you want to succeed, you need a hundred times and a thousand times the effort, do you think Lei Jun's thinking will work? This is a question for you to ponder
Finally, although in our cognition, Xiaomi's so-called "high-end road" road is a practical situation with a long way to go, but if we look at the current degree of Xiaomi's intentions on mobile phones, we can sigh that if we adhere to such ideas and practices for a long time, we can still achieve the "high-end road".One of these efforts is surging , and there is also a traditional feature that is that as long as it is a Xiaomi flagship product, the performance extreme will not be too bad
From these two aspects, we can still feel that the development prospects of Xiaomi's high-end market are basically relatively bright, but the light is bright, and it still depends on how to do it!
Our character does not play with words, but only with everything in action, commonly known as action speaks for itselfIn short, the success of Xiaomi's high-end road does have a certain significance to the entire mobile phone market, and it has also made a high contribution to the overall strength of domestic mobile phones.