Recently, the "Qin Lang Paris lost his homework" incident on the Chinese Internet ushered in the finale in a boiling mood, but it was questioned as "Internet celebrity fraud and posing". Some people think that this is just an online joke to make everyone laugh, and some people criticize that it is not advisable to cheat for blog traffic. At the same time, Taiwanese Internet celebrities "Good Night Chicken" and "Ah Hao" were kidnapped and beaten in a Cambodian fraud park for directing and acting themselves, and were sentenced to two years in prison by the Cambodian side. Former Cambodian Prime Minister Hun Sen and Prime Minister Hun Manet have said that they will be severely punished. Where is the boundary of Internet celebrity blog traffic? Countries are in the forefront of relevant legislative issues.
peddling cruelty", sentenced to 30 years.
A case of child abuse has just been tried in the United States, and the defendant is an influencer known for parenting**. On the 20th, Ruby Frank, an American YouTube parenting blogger, was sentenced to 30 years in prison for child abuse, according to the 21st channel. Frank previously had over 2 million followers on YouTube, and her channel offers parenting experiences to fans and netizens alike. But in her **, Frank "educates" the child with very severe punishments, including deducting food.
Frank once posted a happy family photo on Instagram.
Pleading guilty to child abuse, Frank was sentenced. Source: US media.
Although Frank was sentenced, Europe and the United States are still worried about the imitation effect of his Internet celebrities. The Guardian commented that Frank's **was **siphoned a billion times," and "she blatantly peddles cruelty around the world, and it shudders to think of the extent to which she normalizes it [child abuse]." The article also questions that there is no objective measure here when it comes to the crazy, extreme, inhumane things people say online. If it weren't for Frank's children fleeing to a neighbor's house, this would probably never have been**.
Win traffic, the boundary is in**.
There is no shortage of influencers on the Internet in various countries who have made out-of-the-ordinary moves. Many Internet celebrities in Japan have filmed strange and funny things, such as violating traffic rules, driving on a rampage, pinching vegetables and fruits in the supermarket, etc.; A French internet celebrity challenged the limits of a high-rise building in Hong Kong and unfortunately fell to his death.
One of the main reasons behind these moves is to gain attention, increase traffic, and gain profits. This is controversial in many countries. In December last year, a woman in India who danced at a train station in Mumbai received between 70 million and 80 million, but she herself eventually issued an apology "accompanied" by two police officers, admitting that it was an unethical act and caused inconvenience to other passengers.
In addition to outrageous behavior, some influencers will also create fake events to gain attention. Canada's "Global News" reported in December last year that Gañez, a 27-year-old Internet celebrity in Gatineau, Quebec, was arrested for recording a crime of forgery. Garñez once made a **: he bought a van with "free candy" written on it, trying to lure children into falling for it. This led many residents to call the police.
There are also Internet celebrities who use their influence to directly obtain benefits. In June last year, former "Internet celebrity parliamentarian" Yoshikazu Higashitani was arrested as soon as he returned to Japan's Narita Airport from overseas. Since two years ago, he has positioned himself as a "**-style Internet celebrity". He posted a series of self-proclaimed "behind-the-scenes" stories in the entertainment industry and other fields on **social**, and his popularity skyrocketed. However, he used his influence to threaten actors, jewelry designers, etc. on YouTube, and also disrupted the business activities of one of them. According to Japanese media reports, Yoshikazu Higashitani earned hundreds of millions of yen by breaking the news.
From civil servant Internet celebrity to "Sephora kid".
Internet celebrities are in turmoil, and countries have introduced relevant response and management measures according to their national conditions. Since 2019, the relevant departments of South Korea have formulated guidance on TV programs, social content, and advertisements that have a tendency to overeat, and established a monitoring system, including prohibiting overeating, prohibiting excessive use of seasonings, and prohibiting the recommendation of high-calorie foods. However, at present, these policies have not been implemented due to various obstacles.
In June last year, the French parliament passed a bill on the regulation of the "influencer" industry, which regulates the business activities of "influencers" and cracks down on the unconventional behavior of "influencers" on social networks. The bill proposes legal definitions and norms for the identities and professional conduct of "influencers" and "influencer brokers". The bill strengthens the responsibilities and obligations of online platforms, such as the requirement to provide buttons to report illegal content.
In response to the situation of Internet celebrities engaging in marketing and advertising, many countries have practiced many times. Japan began restricting marketing in October last year, which is considered to be primarily aimed at influencers. In the form of paying Internet celebrity remuneration, merchants entrust them to publish comments and information beneficial to their company's products by concealing the facts of publicity, which belongs to ** marketing. According to the German "Stuttgart**" 20**, the High Court of Stuttgart recently ruled that an influencer from Baden-Württemberg, Germany, was fined 9,500 euros for the lack of advertising tags on his Instagram channel.
In response to the controversy over the participation of some public officials in online live broadcasts, South Korea** has formulated relevant guidelines to comprehensively control the personal online live broadcasts of public officials, including prohibiting the disclosure of work information in personal live broadcasts; It is forbidden to expose the body and use foul language that is detrimental to the dignity of civil servants; It must not have a negative impact on the image of the public service team.
However, as trends change in various countries, new problems are emerging. "Sephora Kids" has recently been featured in major reports in Spain, which refers to the spread of excessive makeup and skincare from adult women to teenagers. Spain's "El País" said on the 21st that a 6-year-old American girl, Cassie, and her mother filmed together to share her skin care and makeup routine, and the number of single articles has accumulated more than 33 million times.
This trend is mainly due to the morbid pursuit of perfect appearance on major social networks** and the inappropriate promotion of related beauty products. This has sparked widespread concern in society. According to El País, most cosmetics contain ingredients that are toxic to children or very strong active ingredients that make children more susceptible to contact dermatitis.
*: Global Times.
Process edit: u027