Recently, Apple detailed the entertainment features of the ** headset "Apple Vision Pro", which was released in the United States on February 2. Although some of the information has been disclosed in advance, some of the details are still being disclosed for the first time.
Apple is positioning the Apple Vision Pro as a device that enables "spatial computing". The device shows the user's surroundings captured by the external camera, as well as the windows and the various effects of overlays.
Users can use eye tracking, virtual keyboards, gestures, and voice.
Ahead of the pre-order campaign that began at 5 a.m. on January 19, the U.S.** also released a preliminary review of the device.
Although Apple doesn't use terms like "VR," "MR," and "AR" to describe the device, its basic construction is similar to existing VR headsets.
The display of this device is a micro OLED, with a resolution of more than 4K per eye and 23 million pixels. It also emphasizes its high color reproduction performance and HDR compatibility.
In terms of sound quality, the dual-driver headphones are mounted inside the headband. This device is said to be capable of personalized spatial audio that supports Dolby Atmos and lossless audio.
What's more, it also analyzes the acoustic characteristics of the user's surroundings and optimizes the sound to fit the space. In addition, USB-C-compatible AirPods Pro 2nd generation models also support lossless audio (but not the Lightning version).
This device provides users with a luxurious experience of sight and sound. The size of the image can be adjusted freely, so that the user feels as if it is close to **about 1Large screen 5 meters wide.
Users can be fully immersed in the content in complete darkness, but a feature called "Environment" allows users to call up a predefined environment, such as deserts and forests, and view the content in that environment.
In addition, users can adjust how much these environments are displayed by turning the digital crown.
Supports a wide range of streaming** services.
The simplest type of content is traditional 2D, which can be streamed or displayed on a virtual screen. Apps where users can enjoy content include Apple TV+, Disney+, ESPN, NBA, MLB, Discovery+, and more.
In addition, the user can use a web browser **in addition to the above-mentioned services**.
Among them, Disney+ is said to be able to provide an experience unique to Apple Vision Pro, with four "environments" prepared in advance, including the Marvel Avengers Tower overlooking downtown Manhattan, where users can enjoy content in special environments that are not available in the real world.
These films include Avatar: The Way of Water, Dune, Spider-Man: Into the Spider-Verse, and The Super Mario Bros. Movie. If the user already owns these movies, they can enjoy the 3D version without extra payment.
Several streaming** services, including Disney+, plan to offer 3D versions of the latest and most popular games for Vision Pro alongside or soon after the 2D version is available.
apple immersive video
Apple has also developed a brand new entertainment format for the Apple Vision Pro called Apple Immersive Video. This new format uses 180-degree 3D 8K** and spatial audio to provide users with an immersive viewing experience.
Based on Alicia Keys' rehearsal content, the Adventure app allows users to walk on a rope 30,000 feet above the fjord, see the world's largest rhinoceros up close, and experience a "prehistoric planet."
In addition, the free app "Encounter Dinosaurs" for Apple Vision Pro is also included. Through this app, users can experience the Cretaceous period 66 million years ago and interact with giant dinosaurs.
When it is sold outside of the United States.
The machine will be available in the Apple Store in just three weeks. It's a pity that it will only appear in the United States for the time being, and friends in other regions will need to be patient. The good news, though, is that other countries may not have to wait too long.
Apple senior analyst Ming-Chi Kuo said that Apple hopes to launch the headset in other countries before this year's WWDC, which is expected to be held in June.
In a post on Medium, Guo mentioned that Apple wants to support the global VisionOS developer community at WWDC 2024. To do this, Apple needs to offer hardware in more non-US markets.
The initial ** limited nature of the Vision Pro is one of the reasons why Apple limited its initial release to the United States. Last week, Guo said Apple has only produced 60,000 to 80,000 units so far.
However, this is not the only factor. Guo said that Apple wants to ensure that the U.S. sales process runs smoothly and needs to modify some of the Vision Pro's algorithms to comply with regulatory requirements in certain countries.
Plus, training retail staff and preparing questions for stores and demo areas — a process that has been described as Apple's "most sophisticated sales pitch ever."
As for which countries could be next? Guo hasn't made anything in this regard yet, but last summer Bloomberg's Mark Germain learned from *** that Canada and the UK could be the first international markets "by the end of 2024".
It is followed by Europe and Asia. At the time, Apple's engineers were already localizing VisionOS for France, Germany, Australia, China, Japan, and South Korea.
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