This year's movie Spring Festival file presents a three-legged situation.
Han Han and Shen Teng joined hands to bring the racing-themed "Flying Life 2".
Relying on the popularity and popularity of the first part, the second part is naturally in the spotlight.
Coupled with Shen Teng, the golden sign of comedy, "Flying Life 2" has been listed by many people as the seed player of the Spring Festival family carnival, and the momentum is extremely strong.
Jia Ling's "Hot and Hot" is adapted from the Japanese high-scoring movie "100 Yuan Love", telling the inspirational story of an ordinary girl hitting the bottom, and the original starring Ando Sakura won many heavyweight actress trophies with her excellent acting skills in the movie.
Zhang Yimou's "Article 20" takes the "all-star" route, bringing together the best supporting roles in word-of-mouth dramas such as "Hurricane" and "The Long Season", as well as well-known first-line actors such as Lei Jiayin, Ma Li, and Zhao Liying.
Judging from the current box office and topic trends,"Hot and Hot" has the best chance of winning, and it is very likely to be the box office champion of the 2024 Spring Festival.
"Hot and Hot" is the second movie directed and acted by Jia Ling.
With the blessing of the ** work "Hello, Li Huanying", Jia Ling's every move has become the focus of public attention.
Therefore, "Hot and Hot" has become a hot topic in the film industry from the beginning of the project to the later filming and now the finalized launch.
When the official announcement was finalized, "Jia Ling**100 catties" directly exploded on the hot search.
In the public's memory, Jia Ling is an obese and cute comedian.
She is 166cm tall and weighs about 150 pounds, judging from the relevant weight standards, she definitely belongs to the obese type.
When she was young, she was delicate and thin, and later with the needs of comedy shows and her uncontrollable desire for food, her figure gradually inflated like a balloon.
In order to shoot a new movie this time, Jia Ling showed the courage to break the boat.
She spent a whole year, turned down all invitations to the event, and devoted herself to the filming of "Hot and Hot".
What's even more unexpected is that before the shooting, she also deliberately gained 40 pounds, and then completely **100 pounds, reaching the standard weight of a professional boxer, and also trained a body of muscles, which is breathtaking.
The movie was announced and took Jia Ling's figure as the first point to attract the audience.
During this time, Jia Ling also tried to go out as little as possible.
So as not to be photographed recently, exposing the appearance of ** after success and lowering the public's expectations for her ** before and after comparison.
This promotional strategy is extremely ingenious, accurately raising the audience's curiosity, and successfully saving this "easter egg" for the actual release stage of the movie.
Of course, this approach is also risky.
In addition to the praise, there are also voices of incomprehension and ridicule.
Many people think that Jia Ling uses her body as a gimmick, and this kind of topic far overshadows the story of the movie and the character itself, which is a bit of putting the cart before the horse.
For viewers who really want to see a story, it is extremely perfunctory.
Moreover, if the quality of the film is not up to standard, then the controversy over "the movie deceives the audience" and "Jia Ling wins the box office by her figure" will continue.
Then, Jia Ling's reputation and popularity will be counterattacked.
Therefore, the promotion of the movie is clever but also risky, and if you are not careful, you are in danger of being crusaded.
Fortunately, the evaluation of "Hot and Hot" is not bad.
At present, the Douban score of the film is 79, which is a good result, and it was 7 before8. There has been a slight increase.
The feedback from the first wave of viewers who watched the movie was also very positive, and most of them praised the positive power of the movie.
It seems that "Jia Ling**" is only one of the highlights of the movie, not all, the spirit of "life only lives once, you must go all out to fight and bloom" that the film wants to express is more powerful and dazzling, and deeply infected the audience.
Dragon and Tiger Leap Spring Festival stalls