Hotspot Engine Program
In 2024, the concept of the beauty services industry has undergone a significant shift. Ten years ago, the word health was often associated with medical care and physical exercise, while beauty was mainly associated with skincare. Today, however, these traditional beliefs are undergoing a radical change.
In the field of modern beauty services, the concept of health and wellness has gradually penetrated and become the core concept of the industry's development. Traditional terms such as "beauty center", "beauty salon" and "beauty fashion hall" are gradually being replaced by new terms such as "beauty and wellness club" and "spa wellness club", which reflects the widespread acceptance and trend of health and wellness culture in the beauty industry.
From a product perspective, many beauty products on the market today emphasize detoxification, radical ** and other effects, and add corresponding ingredients to the formula. At the same time, ancillary products such as massage and massage are also the main selling points of health conditioning.
In terms of instruments and equipment, diagnostic tools based on traditional Chinese medicine theories are used in the testing process, and health care and medical equipment such as scraping and cupping are also included in the scope of services, which reflect the nursing concept of focusing on the health of customers.
The willingness to spend in the beauty market is gradually escalating. Since the end of the 90s, with the intensification of competition in the operation of beauty salons and the improvement of the environment, the services of beauty salons are no longer limited to simple beauty treatments, but have expanded to facial care, traditional Chinese medicine health preservation, shoulder and neck detoxification, breast maintenance, ** and other services.
For many women, beauty salons have become a place of physical and mental well-being. The demand for beauty salons is also increasing, not only focusing on the service place and service quality, but also gaining a deeper understanding of the service items.
Over the past decade, the beauty industry has accelerated and people's perceptions of beauty have evolved. Beauty is no longer limited to the face, all parts of the body have the right to be beautified, which includes not only the beauty of the face and body, but also the mental and physical health.
Therefore, the combination of the beauty industry and the big health industry has great potential. For beauty salons to develop healthily in this field, they need to adopt the following strategies:
1.Constantly keeping pace with the times: As an important branch of the modern life service industry, the economic vitality and development prospects of the beauty industry are undoubted. However, the rapid development and fierce competition of the industry are also the consensus of the industry. Only by accurately understanding the changing trend of future market demand and constantly adjusting business strategies can we occupy a place in the future market.
2.Ingenuity management: The post-80s and post-90s groups have become the mainstream customers or potential customers of beauty salons. They're looking for personalization, enjoyment, and experience, so the days of marketing alone are over. In order for beauty salons to operate in a healthy manner, they must have real strength and win their recognition and support on the basis of meeting their health needs.
Through the experience of joining 672 stores in one year, Fei Changmei has fired the first shot of the transformation of beauty and health stores, helped many traditional beauty and health stores to improve their turnover and customer acquisition channels, and realized the dream of many store owners and entrepreneurs to buy a car in one year and buy a house in three years