A few days ago, Great Wall Pickup released exciting sales data, once again creating a sales legend. In 2023, global sales reached 202,330 units, an increase of 846%, which has maintained the sales champion position for 26 years. At the same time, Great Wall pickup trucks sold 48,262 units in overseas markets in 2023, consolidating the leading position of Chinese brands in export sales. As the first high-end pickup truck brand in China to exceed 500,000 sales, the Great Wall Cannon has sold more than 10,000 units for 40 consecutive months, ranking first in China's pickup truck sales list.
The globalization strategy is further promoted to win the international market with products as the core.
As early as 1997, Great Wall Pickup began to enter the overseas market, and is one of the first batch of Chinese automobile companies to set foot in the international market. Over the past 20 years, Great Wall Pickup has continued to accelerate its overseas expansion and achieved a series of remarkable milestones: in 2008, Great Wall Deere Pickup was exported to Cuba for the first time, setting a record for the highest number and amount of single exports by a Chinese car company; Selected as one of the "world's top three pickup trucks" by the South African automotive magazine "bakkie&truck"; Became the first Chinese brand to enter the Australian market; It became the first Chinese pickup truck brand to obtain the EU WVTA vehicle certification......Today, Great Wall pickup trucks not only have a market share of nearly 50% in China, but one out of every two Chinese pickup trucks sold is Great Wall, and at the same time has accumulated high praise in overseas markets, and has even been printed on Cuban currency. The cumulative sales exceeded 2.51 million units, making it the only Chinese pickup truck brand to enter the "2 million club".
The global smart luxury pickup truck leads the high-end development of the industry.
Since its establishment in 2019, Great Wall Cannon has adhered to the corporate strategy of passenger, high-end and globalization to help China's pickup truck industry move towards high-end. In this process, the Great Wall Cannon has promoted the comprehensive upgrade of domestic pickup trucks from "tool carts" to passenger, commercial and off-road pickups. Equipped with L2 assisted driving technology, 8AT transmission, multi-link rear suspension and other configurations comparable to those of passenger cars, the Great Wall Cannon has not only become a leading product in the domestic pickup truck market, but also can compete with international mainstream pickup products in the global market.
As a "global smart luxury pickup", the Great Wall Cannon model is widely sold around the world, based on global regulations and market demand, and adapted to the pickup truck market in different countries and regions. With excellent product strength and global production and R&D system, Great Wall Cannon continues to expand its brand influence in the international market through the globalization strategy of deeply cultivating the international market.
The success of Great Wall Pickup is inseparable from the persistence and pursuit of quality, technology and globalization, and also demonstrates the competitive strength of Chinese auto brands in the global market. In the future, Great Wall Cannon will continue to lead China's pickup trucks to the world and win more international reputation for China's auto industry.