Recently, the British brand evaluation agency "Brand Finance" released the 2024 "Top 25 Global Catering Brand Value" list, and Haidilao has been on the list for 6 consecutive years. Brand Finance is a global, independent, third-party brand valuation and advisory firm that recognizes brand value by assessing the net economic benefits that a brand owner will receive from licensing the brand on the open market.
According to the latest financial report data, Haidilao achieved an operating income of 188 in the first half of 2023RMB900 million, an increase of 24% over the same period last year6%；Net profit 22600 million yuan, a new high in the first half of the year, close to the net profit of the whole year of 2019. Operating cash flow 49300 million yuan, a year-on-year increase of 903%。In the first half of 2023, Haidilao has received more than 1 customers700 million person-times, and the overall turnover rate rebounded to 33 days, the same store turnover rate is 35 times a day.
In 2023, Haidilao will launch many new products with "hot pot +" attributes in terms of products, such as "My Tiger" tiger skin chicken feet, summer matcha raw coconut, berry matcha milk, and summer and lotus ice mousse. In terms of service, Haidilao also pays more attention to providing emotional value for customers. For example, prepare a bus for fans who watch the concert late at night to dine in the store, and set up a fan carnival area in the store to make the fans sing uninterrupted. At the same time, Haidilao has also put a lot of effort into "night snack scene" and "delivery customization" to meet the more diversified needs of consumers.
Haidilao dispatched a bus to the concert site to pick up guests.
Although 2024 has just begun, Haidilao is also full of energy. Before the Spring Festival, Haidilao stores across the country launched a variety of new products for the Spring Festival, such as "Steaming Qi Douyan" flower buns and "You Dragon and My Dragon" mousse; More than 10 Haidilao restaurants in Chongqing and Wanzhou have launched new regional menus, with 8 regional flavor dishes such as "Thousand People and Thousand Flavors" at the bottom of the pot, as well as "Rake" Mao Jiezi, "Wang Shi" big knife waist slices, and "Gengzhi" fresh goose intestines. In addition, some Haidilao stores in Shanghai have launched kidney bean hoof flower pots, and some Haidilao stores in Hubei have launched honeycomb fried eggs.
In addition to the new New Year's products, the special services and activities of stores around the country also make Haidilao full of New Year's flavor. In some stores in Yunnan and Guizhou, employees wear local ethnic costumes to serve customers; The employees of Harbin Haidilao Songlei Store put on Internet celebrity coats and staged a "two-person noodle show"; A number of Haidilao stores in Jiangsu make traditional dough molds for customers in the waiting area; Some stores of Haidilao hot pot in Guizhou Province, Jiangxi Province and Guangdong Province have also jointly launched Haidilao Jiachen Dragon Year postcards with China Post.
The Spring Festival Haidilao store is full of New Year's flavor.
Haidilao will get off to a good start in 2024. According to the data, during the Spring Festival holiday in 2024, Haidilao will receive a total of about 13 million customers, an increase of more than 35% compared with the first day to the eighth day of the Spring Festival last year. Zhou Zhaocheng, Vice Chairman of the Board of Directors and Executive Director of Haidilao, said that in 2024, Haidilao will continue to strengthen the emotional connection with customers through a wide range of products and services, and bring customers a more three-dimensional and delicate dining experience.