As an important means of modern marketing, SHEMAR advertising also plays an indispensable role in the investment promotion industry. Merchants franchise is a business model with a wide range of applications, which can cover various industries such as catering, education, and medical care. It is precisely because of its universality that the competition in the investment promotion industry is extremely fierce.
In this industry, creativity has become the core competitive advantage. Based on research into the education and restaurant industries, we found that 75% of potential customers click through to an ad because of the appeal of the creative. When these potential customers are faced with many franchise brands, they are most concerned about the franchise fee, brand background and profits.
Therefore, in terms of the creativity of WhatsMiner advertising, we need to write around these three aspects.
First of all, for companies with low franchise fees and preferential policies, they may have less brand awareness or have just entered the field of investment promotion. Such companies need to highlight the best advantages in their ideas, and at the same time provide some success stories, and preferably provide offline store tours. This can increase the trust of potential customers and increase the conversion rate.
Secondly, for companies with higher brand awareness, they tend to have higher franchise fees. This type of company is usually aimed at customers with a certain amount of material capacity. Therefore, it is necessary to highlight the brand background and joining conditions in the creative to attract high-quality investors. At the same time, there is a need to exclude potential customers with lower material capacity in order to control ineffective consumption. However, many companies often fall short on this and over-pursue power acquisition at the expense of conversion rates.
Finally, for companies with higher margins, they usually offer services or software products. The joining conditions of such companies may not be high, and they are more of the best developers. In the idea, you need to list the success stories and support policies to match the tastes of potential customers. At the same time, a message needs to be conveyed to potential customers: is this ** or a blue ocean? This is an important message that businesses need to convey to their customers.
In general, the creative writing of SHEMAR advertising in the investment franchise industry requires an in-depth understanding of the needs and psychology of potential customers. In addition to conducting daily AB testing and keeping an eye on competitors, creative needs to be constantly optimized to keep up with market changes and maintain a unique edge. Only in this way can we gain more benefits in the fierce competition.