**The hustle and bustle dissipates and the film returns to its essence. The focus of the Spring Festival, the glory of "Hot and Hot" in the theater market gradually faded after the beginning of the Spring Festival, and the originally expected box office of 4 billion also shrank to 3.5 billion, exposing the disadvantages of form over content, and the problem is obvious.
Word of mouth gradually brewed, and the sluggish situation of Article 20 was reversed, and it began to show victory. In terms of box office rankings, "Bear Infested" overtook with a performance that exceeded expectations, and even "Flying Life 2", which had a stable box office during the Spring Festival, also lagged behind it.
"Hot and Hot" could not withstand the impact of "Article 20" and had to give up the top spot on the box office list. And "Article 20" has been soaring all the way and has become the single-day box office champion, and the box office is expected to continue to rise.
Article 20 has risen up in the face of adversity and achieved unexpected success, from the initial difficult situation to the leading position today, the achievements are remarkable.
When the situation was reversed and word of mouth was re-examined, a huge gap with other films was revealed, and this contrast undoubtedly brought a deep touch to the audience.
First of all, let's take a look at Article 20, which has a good reputation and many praises. After "Man Jianghong", the avoidance of the three words "Zhang Yimou" that was once shrouded in the Internet has now been broken.
Someone said: "Lao Mouzi has produced a fine product again." Someone else commented: "The movie reveals the emotions of the coexistence of truth and mundaneness, and the coexistence of humor and justice shows the true temperament." Some people even think: "This movie gives the perfect answer about justice and law." "The comedy and suffering in the film are fused, and Zhang Yimou perfectly blends the two styles, and the audience spends a wonderful journey of watching the film in laughter and tears.
Many movies begin with joy and end with pathos, with jokes and tears clearly separated. For example, "Article 20" is like this, it will make you laugh, it will make you cry, and finally it can make you smile in tears. This emotional ups and downs can firmly grasp the audience's attention. Two hours of viewing are fleeting.
For example, Han Ming and Li Maojuan chased Zhang Guisheng on a busy highway to petition, and their shouts made people laugh. However, an ear-popping sound suddenly broke the laughter, and Zhang Guisheng's life ended, leaving only the deflated helmet covered in blood. This double shock is breathless.
For another example, Director Zhang and Li Maojuan were-for-tat at the dinner table. Their rhetoric is fierce and their jokes are frequent, but their humor reveals a tense atmosphere of negotiation, which makes people feel suffocated. In this contradiction, both sides are for their children, and it is not wrong to stand on either side, who is at fault?
Some say that a tirade scene of a quarrel is meaningless, but in the eyes of some, this is exactly the essence. The trivial quarrels make the audience unable to breathe, and also make the story closer to life and resonate with the audience. This movie is like half a steamed bun, half an onion, peeling off layer after layer.
Trivial daily life, seemingly plain but the more you chew, the more flavorful it becomes, the more you dig it, the more exciting it is, the real pain experienced by ordinary people is ruthlessly revealed by Zhang Yimou, eating steamed buns and swallowing onions, tears rippling, immersive.
Lu Lingling said: "The law cannot give in to lawlessness. ”
Han Ming pointed out: "A crime pollutes the water flow, while a miscarriage of justice pollutes the entire water source. ”
These statements are deeply rooted in the hearts of the people, not empty slogans, but unreservedly reveal reality, not preaching, but real records.
Zhang Guisheng's grievances are a tragedy of the past, while Han Ming's experience is the resonance of the present.
Hao Xiuping's family is teetering on the edge of despair, making people think about the future of fairness and justice.
The twisted and complex emotions were suppressed for two hours during the movie, and finally released at the end.
In the midst of the right and wrong that was blurred by the world, Han Ming's voice pulled a bright and firm red line.
There is a good saying: "Listen to the wind 800 times before you know that it is the world." ”
Zhang Yimou used a movie to take advantage of a lively opportunity to profoundly express the most simple expectations in people's hearts, no need to repeat, only once, deeply rooted in the hearts of the people, touching feelings, arousing thinking, arousing anger, profound consciousness, and extraordinary significance.
Let's talk about "Hot and Hot", its marketing is overwhelming, ubiquitous, and better at every step.
Before the movie was released, the veil of mystery was maintained and it was never leaked, but after the movie was released, the official ** interviews, tidbits commentary, plot revelations, etc., made this inspirational work even more charming, and it became a talking point for gatherings with relatives and friends during the Spring Festival: Jia Ling's ** story.
When the Spring Festival stalls were coming to an end, I thought that Xuanfa had been squeezed dry, but I didn't expect Jia Ling's trick to hold back to the end. She permed into big waves, put on evening dresses, and Fat Ling and Thin Ling sang in duet on the screen, this scene made people cry. The movie presents a well-planned big move, which makes people wonder, in addition to being an excellent project leader, is Jia Ling also an excellent director?
However, as the marketing boom passed, the actual effect of the film turned out to be contrary to the box office surge. Netizens complained one after another: "The food is tasteless, and it's a pity to abandon it." It's inspirational, the movie is ugly, the marketing is successful, and the New Year is sad. "There is a stark contrast between the audience's taste in the film and the box office.
The review pointed out that the first half of the movie is dominated by various plots that shake off the baggage, which is full of laughter, but it downplays the pressure that the protagonist Le Ying is under in life. The film depicts the difficulties of socializing, working, making money, and living in society after many years of staying at home, but it is understated and fails to show it realistically. The second half relies on the visual impact brought by the protagonist**100 catties and the background**, which makes up for the blandness of the first half.
Overall, the film feels "bland" to the audience. The foreshadowing of the story is weak and lacking, and the audience is emotionally attracted by the moment, but it is difficult to leave a deep shock in the bottom of their hearts. If it weren't for the easter eggs and tidbits to make up, it would be difficult for the audience to appreciate the hardships of Le Ying**100 catties in the movie. In addition, Jia Ling's excessiveness outside the movie is also believed to have affected the viewing experience, and the surprise brought by the contrast has been greatly weakened.
Coincidentally, the two movies "Article 20" and "Hot and Hot" have scenes of "jumping into a high-rise building". Putting them together, the level of the director is clear at a glance. Zhang Yimou's "Jumping Scene" does not use slow motion or close-ups, but simply presents that moment: people falling, cars deflat, and the sound of falling is deafening, realistic and oppressive, and the fleeting life is vividly captured. The camera abruptly converged, but the audience was shaken so much that they couldn't help themselves for a long time. The "Jumping Scene" directed by Jia Ling was polished 72 times before the final effect was presented. The blurry filming sparked widespread discussion: Le Ying jumped off the building unscathed, some say her obesity played a protective role, others argue that it was a symbol of death. Outside the window, the wind was raining, and a fat woman in a thin shirt was curled up by the window.
When the pain hit, she jumped down without hesitation, and after the camera was edited, the sound of falling sounded, and Le Ying lay on all fours in the ruins, in the center of the camera. However, the way Jia Ling handled this plot weakened the feeling of "heartache". If she can be presented as straightforwardly and unvarnished as Zhang Yimou, maybe her emotions will be fuller. In addition, Jia Ling's performance is also a flaw in this movie, lacking soul and appearing very bland. The fat on her body, which even plus-size clothes can't hide, exudes a kind of ugliness and a rotten atmosphere that can only be bred in the dark, so that Le Ying's "mourning" already has an image in the early stage. In order to express the inner world of the character, Jia Ling lowered her voice, couldn't hear the lines clearly, and tried to control her expression to be indifferent, but this kind of stupid, submissive, and lifeless acting skills presented completely lacked the feeling of mourning and seemed too deliberate.
This kind of acting runs through the whole process, making the later awakening seem untenable. If you know how to grasp the market, you can win at the moment; If you know how to taste art, you will have a head start in the future. Some movies seem a little timid over time, while others can make a splash of aftertaste.
* No more hustle and bustle, the real excellence can be recognized, you wait and see!