Original title: The historical changes of New Year's goods.
After the fifteenth, the city is full of New Year's goods. This passage from the Kyoto Customs Chronicle describes how hot the sales of New Year's goods were during the Qing Dynasty. In the past, because of inconvenient transportation and insufficient materials, for the annual celebration and joy, every household would buy New Year's goods about 10 days before the festival. At that time, being able to put together a sumptuous Chinese New Year's Eve dinner was the best New Year's gift. In the 21st century, the types, forms, and purchase channels of New Year's goods have undergone earth-shaking changes.
At the beginning of the new century, large supermarkets appeared in various places, which changed the way Chinese people bought New Year's goods. According to data, during the Spring Festival in 2006, large supermarkets accounted for 92 of the main shopping places9%, department stores with the imprint of the times are gradually forgotten. In 2016, online New Year's goods consumption became another important selling point of e-commerce platforms after "Double 11" and "Double 12", and the New Year's Shopping Festival came into being. Due to the overlap between natural and traditional festivals, its IP value has risen rapidly. By 2019, the proportion of online consumption of annual goods reached 568%, second only to the proportion of 685% of hypermarkets. Looking back on the past, perhaps the first national unified market in the real sense is the e-commerce New Year's goods market.
From the beginning when the whole family lined up to grab New Year's goods, to now holding a mobile phone in front of the screen to place an order with one click, it has become more convenient to purchase New Year's goods, and there are more categories to choose from. The satisfaction that people get through New Year's goods is no longer as simple as "being able to eat meat during the Spring Festival".
The change in New Year's goods consumption is the result of the combined effect of multiple factors such as economic development, income increase, technological leap, generational replacement, and cultural ideology. Looking forward to the next 10 years, with the progress of science and technology and the development of society, the consumption of New Year's goods will continue to change. Personalized and customized New Year's goods will become the mainstream, service and experience-based New Year's goods will become dominant, and ecological and healthy New Year's goods will become the focus of consumers' attention. With the upgrading of the "Year of China" to the "Year of the World", the consumption of New Year's goods also tends to be internationalized and even globalized, and New Year's goods with Chinese characteristics will become an important carrier of world cultural exchanges and mutual learning, and an important force to promote the construction of a community with a shared future for mankind.
Nowadays, the "post-90s" and "post-00s" are building a new social memory of the times through their own choices of purchase scenes and categories of New Year's goods. In the consumption of New Year's goods, the builders who have the strongest spending power are often those who work hard. During the Spring Festival, they went home with carefully prepared New Year's goods. At the time node of "year", any product that is given the meaning of "New Year's goods" is more likely to be accepted and selected by consumers.
In fact, no matter how abundant the materials are, how diverse the needs are, and how convenient the purchase is, under the deep-rooted customs and concepts of preparing New Year's goods for the New Year, the ancient concept of New Year's goods will be prosperous, because it carries people's summary of the year, cherishes the present, and is full of people's expectations for the future. The New Year's Bazaar may be the place that never closes. (Yinsheng).
*:Economy**.