Course Background:
With the increasingly fierce business competition, small and medium-sized private enterprises have entered the stage of refined and innovative competition, in which equity and financing and even capital operation have become an important part of enterprise competition.
How to develop its own value with commercial value? How to innovate the equity structure and understand the value of equity design for the integration of internal and external resources from an operational perspective? How to carry out investment and financing operations in a variety of ways? How to gradually develop itself with the help of the capital market.
This course analyzes the internal logic and path of project growth through theory and case study. By combining the business model architecture, we practice and discuss cases in the way of "business architecture, and collide with the real situation faced by the students."
We believe that top-level design is the amplifier of enterprise value, and the comprehensive use of top-level design technology can build a new power engine for enterprise growth and plan a unique growth path for enterprises in the changing business environment.
Course Benefits:
A deep understanding of business value and business valuation.
Master the relationship between equity financing and VC venture capital**.
A deep understanding of the operational practices of VC Venture Capital**.
Understand the path and method of early capital operation in the project.
Course Duration:2 days, 6 hours a day.
Course Audience:President, chairman, general manager, vice president, middle and senior management of the enterprise, and management of the start-up company.
Mode of Delivery:Theoretical lectures, case analysis, group discussions and classroom discussions, sharing and summarizing.
Course outline
Foreword:Four major trends that affect the development of enterprises.
Case Introduction:The company's VC investment and financing case.
Case Study:What is a valuable business? What are the characteristics of VC investment?
Lecture 1: Understanding VC Ventures
1. Learn about private equity
1.What does private equity investment mean.
2.VC** organizational form of limited partnership.
3.The life of VC**.
4.VC** funds**.
5.VC's investment decision-making mechanism.
6.Regular investment process.
7.VC screening items.
8.VC Company Position Level.
9.Investment and return of VC funds.
10.Ten truths about VC.
11.VC Institution's Investment Preference.
12.VC usually gives business owners a couple of shackles.
2. How to raise funds from VC
1.Five scenarios with a high probability of financing.
2.There are several situations where you don't need to look for VC.
3.Sometimes, you can also do your due diligence with a VC company.
4.The difference between VC and PE.
Case:IDG and Li Zekai lost Tencent.
5.VC minimum investment in a single transaction.
6.VC selects the results of the research results of the project factors.
7.There are three types of institutions in the eyes of VC investors.
8.The general process of financing from a VC.
9.* Find a VC agency.
Common sense of financing
1) Term-sheet of the investment agreement
2) Due diligence.
3) Financial advisors.
3. How to find angel investors
1.The ideal angel investor has three qualifications.
2.Look for corporate characteristics of angel investment.
4. Miscellaneous
1.It is also possible to finance from **.
2.Seed funds are financed by convertible bonds.
Lecture 2: Build a truly valuable enterprise
First, the logical evolution of business operations
2. Valuation
1.P MAU method: Valuation based on the number of active users.
2.Price-to-sales ratio method: Valuation based on sales.
3.P/E Method: Based on profit valuation.
4.Price-to-book ratio method: Based on net asset valuation.
5.Growth stock valuation method: It is suitable for the valuation of high-growth companies.
6.New Valuation Model: Applicable to Super Species.
Classroom exercises:The valuation methodology and valuation applicable to your business.
3. How to assess the value of assets
Valuation methods for assets
1) Book balance method.
2) Asset Replacement Method.
3) Market analogy.
4) Cash flow method.
2.Tangible assets vs. intangible assets.
3.Analysis and functionality of cash flow.
4.How is the discount rate calculated?
5.The weighted average cost of funds.
6.Cash flow of the project**.
7.Three major indicators of project evaluation.
Fourth, the role of investment and financing and value creation
Fifth, the logic of building a truly valuable enterprise
Summarize and share