The flavor of the New Year is getting stronger, and the cinema movies in the Spring Festival are also ready to go. According to CCTV News, a total of 9 movies have been finalized for the Spring Festival this year, and comedies dominate, all of which are domestic films. The person in charge of the theater said that this year's film subsidy is large, and the average ticket price of the film is about 49 yuan, which is a lot lower than the 54 yuan in the same period last year, and the pre-sale ticket price of some films on the first day of the Lunar New Year is as low as 19$9.
According to the data of Lighthouse Professional Edition, as of 20:00 on February 4, the total box office (including screenings and pre-sales) of new films in the Spring Festival in 2024 exceeded 2$2.9 billion. Among them, the pre-sale box office on the day of the Spring Festival on February 10 reached 21 billion yuan.
Flying Life 2", "Hot and Hot" and "Article 20" are temporarily among the top three in the pre-sale box office of new films during the Spring Festival, with box offices reaching 5964 respectively10,000 yuan, 580850,000 yuan, 550220,000 yuan. Many institutions expect that the box office of the Spring Festival stalls is expected to continue the unexpected performance of the New Year's Day stalls, which will also help the performance of production companies and cinema companies released by films to further improve.
Hu Jianli, secretary general of the China Film Critics Society, told the Times Weekly reporter that the Spring Festival stalls are performing well at present, because the pre-sale of this year's Spring Festival stalls opened in advance, and the pre-sale performance in the first few days was about 20% higher than that of the same period last year. From the perspective of the film pattern, the situation of the three films "Flying Life 2", "Hot and Hot" and "Article 20" is presented side by side, and the pre-sale results are relatively bright on the whole.
He further said that in recent days, there have been signs of lack of stamina in pre-sales, and the pre-sale performance is basically the same as the same period last year. The main reason is that the films in the Spring Festival file are mainly comedies and lack the differentiation of film genres, "resulting in the audience not wanting to watch them again after watching one or two films, and the pre-sales in recent days are not as good as before." ”
*: Picture Worm Creative
The Spring Festival stalls are dominated by comedies, and the ticket supplement strategy returns.
In the 2024 Spring Festival movie list, comedy movies dominate. Movies such as the racing comedy "Flying Life 2", the comedy movie "Hot and Hot", the drama comedy film "Article 20", and the satirical comedy film "Mr. Red Carpet" are all in the same style.
Flying Life 2" is written and directed by Han Han, starring Shen Teng, Fan Chengcheng, Yin Zheng, Zhang Benyu, Sun Yizhou, etc., Wei Xiang, Jia Bing special starring, Zheng Kai, Feng Shaofeng friendship starring, the film tells the story of driving school coach Zhang Chi (played by Shen Teng) and potential newcomer driver Li Xiaohai (played by Fan Chengcheng) who went to the last Bayin Bruclaria Race with full of jokes.
"Hot and Hot" is another work created by director Jia Ling after the movie "Hello, Li Huanying", starring Jia Ling and Lei Jiayin, starring Zhang Xiaofei and Sha Yi, the film tells the story of how a kind person finds himself and learns to love himself. And "Article 20" is directed by Zhang Yimou, starring Lei Jiayin, Ma Li, Zhao Liying, Gao Ye, etc., as a realistic comedy, the film tells the "bad things" in the life and work of the middle-aged prosecutor Han Ming (played by Lei Jiayin) since he took office, showing a group portrait of life.
"Mr. Red Carpet" is directed by Ning Hao and starring Andy Lau, the film tells the story of Hong Kong superstar Lau Weichi, who has been in the film for 40 years, in order to win the best actor, and cooperated with director Lin Hao to shoot rural films, which led to a series of absurd farces that made people laugh and cry, showing the stories of all beings in the entertainment industry.
Hu Jianli said that the reason why this year's Spring Festival movies are mainly comedy is because last year's comedy movies performed relatively well during major holidays, such as last year's Spring Festival movie "Man Jianghong", which surpassed "The Wandering Earth 2" in the same period, and "Unfamiliar with Life" on May 1st also performed well. On the other hand, compared with industrial blockbusters such as "The Wandering Earth" and "Wolf Warrior" series, which have a long production cycle and relatively high cost, comedy films have a short production cycle, relatively low cost, and relatively small investment risk, which is more favored by film companies.
From the perspective of film scheduling, "Hot and Hot" and "Flying Life 2" account for the highest proportion, and the proportion of film scheduling on the day of the Spring Festival (February 10) has reached respectively. 2%, followed by "Article 20", with a proportion of 192%, "Mr. Red Carpet" is relatively rare, and the proportion of films is only 81%。
In addition to the main comedy, the major filmmakers of this year's Spring Festival file are also full of sincerity and have successively released ticket compensation strategies. According to incomplete statistics, films such as "Hot and Hot", "Flying Life 2", "Article 20", "Mr. Red Carpet", "Let's Shake the Sun Together" and other films have successively released ticket supplement strategies: on February 10 (the first day of the Lunar New Year), movie tickets of 50 yuan and below (including service fees) on that day will be reduced to 199 yuan, 15 yuan for more than 50 yuan$1.
In addition, the Beijing Municipal Film Bureau will cooperate with 9 ticketing platforms and cinema chains to carry out the "Watching Movies and Celebrating the Year of the Dragon - 2024 Beijing New Year Movie Watching and Benefiting the People Activity" from February 10 to February 24 (the fifteenth day of the first lunar month), with a subsidy amount of more than 20 million yuan.
The recovery trend of the cinema chain is obvious, and 9 companies have achieved pre-profit.
Not only is the trend of Spring Festival movies improving this year, but the performance of the entire cinema industry last year has also accelerated. Wind shows that among the 20 listed companies in the film and television theater chain, 17 have announced their 2023 performance forecasts, of which 9 companies have successfully turned around their losses, Wanda Film (002739SZ) may exceed the net profit attributable to the parent company of 1 billion yuan in 2023.
Wanda Film's 2023 performance forecast shows that the net profit attributable to the parent company is expected to be 900 million yuan to 1.2 billion yuan in 2023, with a loss of 19 in the same period last year2.3 billion yuan, turning losses into profits. Wanda Film said that in 2023, Wanda Film's domestic theaters will achieve a box office of 75600 million yuan (excluding service fees), recovering to 96 in 20194%；The number of moviegoers is 18.6 billion, recovering to 92 in 20197%, with a cumulative market share of 167%, of which the market share of directly operated theaters increased by two percentage points compared with 2019, and the output of a single screen was 185 times.
In addition to Wanda Films, Light Media (300251SZ) and China Television Media (600088SH) has also performed remarkably. On January 30, Guangguang Media released a performance forecast, and it is expected that the net profit attributable to shareholders of listed companies in 2023 will be 4100 million to 5100 million yuan, a year-on-year turnaround.
Guangguang Media said that the main reason for the change in performance was that during the reporting period, the films that the company participated in investing, distributing and included in the box office of the reporting period included "Deep Sea", "Man Jianghong", "Exchanging Lives", "Chinese Ping Pong: The Jedi Strikes Back", "I Passed Through the Storm", "Solid as a Rock", "Angry Tide" and other films, with a total box office of about 84600 million yuan. In 2023, under the background of the rapid improvement of the macro environment of the industry, the company successfully launched ten films for release, and the supply is stable and sufficient; The box office of the ten films has exceeded 100 million, and the quality has been significantly improved. The number of films released, box office performance, and film business revenue and profit all increased significantly compared with the same period last year.
According to the performance forecast of China Television Media, it is expected to achieve a net profit attributable to the owners of the parent company in 20235.9 billion yuan - 29.9 billion yuan, compared with the same period last year, will achieve a turnaround, a loss of 65.29 million yuan in the same period last year. In 2023, the company's overall operation will be stable and rising, and the advertising business and tourism business will turn losses into profits.
It is worth noting that in 2023, there will also be eight cinema companies that will continue to lose money, among which Bona Film (001330SZ) and Huayi Brothers (300027SZ) suffered the most serious losses. According to the performance forecast released by Bona Films, it is expected that the net loss attributable to shareholders of listed companies in 2023 will be 3600 million to 5600 million yuan, a loss of 7210 in the same period last year690,000 yuan, the loss expanded; Net loss after deducting non-recurring gains and losses5$500 million to $7500 million yuan, a loss of 1 in the same period last year9.3 billion yuan.
Huayi Brothers said that it expects a net profit loss attributable to shareholders of listed companies in 2023 to be 4600 million yuan—6900 million yuan, a loss of 9 in the same period last year8.2 billion yuan.