In 2023, the total amount of Shenzhen and Chengdu will both exceed one trillion yuan, and the number of trillion-dollar consumption cities in the country will increase to 6. Who will be the next trillion consumption city in the country?
According to the latest data, the total retail sales of consumer goods in Suzhou, Nanjing and Hangzhou have exceeded 750 billion yuan. This also means that if nothing else, the next three to advance to the trillion consumer club will all be Yangtze River Delta cities.
As the region with the most concentrated consumption vitality in the country, the total amount of social zero in the Yangtze River Delta accounts for more than a quarter of the country. A reporter from Times Weekly combed through and found that among the 9 trillion cities in the Yangtze River Delta, Shanghai's total social zero and growth rate in 2023 are far ahead.
However, compared to the national 7The growth rate of 2% is less than the national average in most cities, especially in Nanjing and Hangzhou, which is more than two percentage points lower than the national average.
Suzhou, Nanjing, and Hangzhou aim at trillions of consumption
Among the top cities in terms of total social zero, in addition to the six cities that have exceeded one trillion yuan: Shanghai, Chongqing, Beijing, Guangzhou, Shenzhen and Chengdu, the next four "trillion consumption city reserve army" are Suzhou, Nanjing, Hangzhou and Wuhan.
The top 10 cities in 2023 (data**: local statistical bureaus; Watchmaking: Times Weekly Wang Chenting).
The total amount of social zero in Suzhou in 2023 is 9582900 million yuan, an increase of 6 over the previous year4%, which is only one step away from trillions.
Specifically, as a major cultural tourism city, the report card of Suzhou cultural tourism is particularly prominent. In 2023, the operating income of Suzhou's leasing and business services above designated size increased by 30% over the previous year, of which the revenue of travel agencies and related services increased by 97%, and the retail sales of accommodation and catering increased by 18% over the previous year6%。
Nanjing is a traditional consumption city, and once became the "first city in the country in terms of per capita consumption". However, Nanjing's consumption growth has slowed down in recent years, and the total amount of social zero in 2023 will be 82010.7 billion yuan, a year-on-year growth rate of only 47%, ranking last among the top 10 cities in terms of consumption.
Specific to the total amount of social consumption above the designated size, Nanjing's year-on-year growth rate is only 17%。Among them, the limited catering pulled 13 percentage points, the consumption of new energy vehicles pulled by 07 percentage points, the retail sales of gold, silver and jewelry pulled by 05 percentage points.
However, on another level, many "characteristic shops" below the quota in Nanjing have shown new vitality. Since the beginning of last year, Nanjing has vigorously promoted the "Small Store Plan" and carried out five actions: drainage and gathering, digital upgrading, cost reduction and efficiency increase, convenient service, and demonstration and leadership.
Also in the "free shipping area", Hangzhou also has its own consumption characteristics. Overall, in 2023, the total amount of social zero in Hangzhou will be 767.1 billion yuan, an increase of 52%。Among them, the retail sales of goods increased by 3 year-on-year7%, and catering revenue increased by 12% year-on-year8%。
According to the analysis of the operation of the consumer market released by the Hangzhou Municipal Bureau of Commerce, the Hangzhou automobile ** policy will achieve remarkable results in 2023. The city issued three rounds of about 1 billion yuan of automobile consumption vouchers, driving the city's automobile retail sales to 145.6 billion yuan, a year-on-year increase of 21%, of which new energy vehicles increased by 189%。
In fact, if you compare the national data, the national retail sales of new energy vehicles will increase by 36% year-on-year in 20232%, although the auto sales data of Hangzhou, Nanjing and other cities provide support for their respective social zero data, but the growth rate is relatively limited due to the demand that has been released in previous years.
West Lake in Hangzhou (Source: Photo by Times Weekly Wang Chenting).
In 2023, the 19th Asian Games will be held in Hangzhou, what opportunities does this bring to Hangzhou's consumption growth?
According to the analysis of the Hangzhou Municipal Bureau of Commerce, "Hangzhou's international influence has jumped simultaneously with the city's comprehensive energy level, well-known brands are vying to land, and the first store has performed well in the economy". According to statistics, in 2023, a total of 252 first stores will be introduced in major commercial projects in Hangzhou, and the brand is of a higher sub-level.
The total amount of zero in the Yangtze River Delta accounts for 1 4 in the country
If nothing else, the total amount of social zero in Suzhou, Nanjing, and Hangzhou will exceed one trillion yuan in the next few years. This also means that the Yangtze River Delta will become the region with the largest number of trillion-dollar consumption cities.
According to 2023 data, the GDP of the Yangtze River Delta region will exceed 30 trillion yuan, accounting for 24 percent in the country2%；The total retail sales of consumer goods are close to 12 trillion yuan, accounting for about 25% of the country4%。
The Yangtze River Delta has always been the region with the most concentrated consumption vitality in the country, and the consumption situation between cities in the region is also different. The Times Weekly reporter selected 9 cities with a GDP trillion in the Yangtze River Delta to analyze their consumption in 2023, which may also have some reference significance for promoting the recovery of consumption across the country.
Inventory of GDP and consumption of trillion-dollar cities in the Yangtze River Delta in 2023 (data**: local statistical bureaus; Watchmaker: Wang Chenting).
At present, there are still Hefei that have not released specific data. In terms of total volume and growth rate, Shanghai is far ahead. In 2023, the total amount of Shanghai social zero will reach 185 trillion yuan, ranking first in the country, with a growth rate of 126%。Among them, the retail sales of accommodation and catering increased by 33% year-on-year3%, the retail sales of "worn goods" increased by 25% year-on-year5%。
According to the report released by Cushman & Wakefield, Shanghai's economy is showing a positive trend of recovery and rebound, and the consumption potential is gradually being released, of which the catering format is the main consumption driver. However, due to the current economic environment, brands have taken the route of opening stores to reduce risks and operating costs. The newly opened businesses are mainly concentrated in small and medium-sized projects within 50,000 square meters.
Comparing the difference between the city's economic aggregate and the total social zero ranking, although Nanjing's GDP is not as good as Hangzhou's, the total social zero is higher than Hangzhou's; Wuxi's GDP is higher than that of Nantong, but the total amount of social zero is not as good as that of Nantong.
Consumers in the mall (Photo by Times Weekly Wang Chenting).
It is worth mentioning that among the 9 cities with a GDP of one trillion yuan in the Yangtze River Delta, except for Shanghai, the growth rate of social zero is 47%-6.9%, which is less than 72% zero growth rate, why is this?
First, macroeconomic impact is a factor that cannot be ignored. Global economic fluctuations and slowing domestic economic growth may have a certain impact on consumption in the Yangtze River Delta region; Secondly, the large previous value is also an important reason. When a region's social zero base is already large, even if the total consumption is still growing, its growth rate may be relatively low. Wang Peng, an associate researcher at the Beijing Academy of Social Sciences, told a reporter from the Times Weekly.
Wang Peng believes that factors such as the trend of consumption upgrading, the impact of e-commerce and the intensification of competition may also have an impact on consumption in the Yangtze River Delta region. "The rapid development of e-commerce has had a certain impact on the traditional retail industry, and the Yangtze River Delta region, as an important base for the development of China's e-commerce, has been particularly affected. ”
Taking Hangzhou, the "capital of e-commerce", as an example, its head platform will be significantly reduced in 2023, and the two major platforms of Alibaba and JD.com will reduce the total volume by 3.4 billion yuan throughout the year. However, the Hangzhou Municipal Bureau of Commerce also mentioned that the development momentum of waist e-commerce enterprises is good, and the pulling effect is obvious.
It is suggested that all localities should actively promote the development of emerging industries, cultivate new consumption hotspots and growth points, and promote the transformation and upgrading of the consumer market. In addition, market supervision should be strengthened to protect the rights and interests of consumers and improve market trust and consumer confidence. At the same time, it is also necessary to strengthen regional cooperation and coordinated development, break down market barriers, promote the free flow of goods and factors, and enhance the competitiveness and vitality of the consumer market in the entire Yangtze River Delta region. Xie Xiaowen, an expert from the Yangtze River Cloud Think Tank, told a reporter from the Times Weekly.