A few days ago, when I was chatting with my friend Brother Li, I learned that he bought an ID7 vizzion。
This is a product that has definitely been in the spotlight in our circle lately. On the one hand, it is the new flagship model of FAW-Volkswagen, a major German manufacturer. On the other hand, it is because the mid-level car is a pivotal market segment for the joint venture, but this is the first time that it has entered the market with pure electric vehicles. When these two points come together, it is destined to ID7 Vizzion has become a product with a lot of attention on the market.
But many people may have a question as to why Brother Li had to choose ID7 vizzion？Or even bigger, there are many choices in the pure electric market of more than 200,000 people, new forces and independent gatherings, but why is a middle-aged man like him who has a smooth career and a stable family more willing to choose such an old car brand?
Let's take these questions and hear his thoughts.
Let's talk about why I chose ID7 Vizzion, Brother Li, who is engaged in the financial industry, told a little story in their circle.
In '96, Fed Chairman Alan Greenspan delivered his famous "Irrational Exuberance" speech. He presciently pointed out the existence of the "Internet bubble". When the market is out of what it was like when it was normal, the speculative bubble will burst. However, thankfully, the Internet thinking and economy of the year did not die out because of this, but squeezed out the water and developed better to this day.
In fact, the changes and development of any industry and market require the art of balance, and it needs to be just right and not too much, in order to maintain forward momentum.
Back to the matter of choosing a car, Brother Li has a similar point of view, he thinks that the domestic new energy vehicle market has been very lively in the past two years, but there are many problems with those new things, such as frequent spontaneous combustion accidents, car companies have gone bankrupt and run away before they have been bought for two years, and there are some brake failure accidents one after another.
Brother Li said that he is not an "old stubborn", but sometimes, he feels that he is not desperate to try the first, but hopes to take care of itThere are new-age things, but there are enough solid qualities
And id7 Vizzion is such a car in his eyes.
Brother Li said that the principle of their engagement in the financial industry is rigorous, "let go of a mistake, a small decimal point difference brings unpredictable losses, which means that the number of potential losses is increasing exponentially." ”
And talk about ID7 Vizzion's driving feeling, there is light in his eyes. "If there is one word to describe the feeling of driving this car, I think I will not let go of any mistakes'Precise'Let's go", Lao Li said.
Just like the character of the meticulous German in the impression,id.The controls in the 7 Vizzion are delicate。Steering is directed where to hit, and the electric valve and brake are adjusted to the linear heel. 50:50 ** weight ratio, the body has a good sense of coordination, 5With a very small turning radius of 5 meters, it is very convenient to make a U-turn on some narrow roads, and there is no feeling of a big car at all. When dealing with bumpy roads, the chassis is solid and steady, and it can always hold on to the body.
Secondly, Brother Li said that he bought a car in addition to satisfying his desire to driveAlso take into account the family。Since having a baby, his consumption logic has changed significantly from the perspective of looking at things.
For example, when buying plush toys for children, the first thing to focus on is not the shape, but whether the quality is up to standard. The plush toy stuffing is substandard, which is a big hidden danger. Playful children sleep with stuffed animals and bite and play with them, which can lead to diseases such as respiratory infections.
For automobiles, quality is more important, and in terms of health and ecology, Brother Li said with a satisfied face: "It is more trustworthy to produce products from large manufacturers like FAW-Volkswagen." ”
Like the three major sources of pollution in the car, it refers to PM25 TVOC (Total Volatile Organic Compounds) bacteria. id.7 Vizzion's third-generation air detection system, Clean Air 30 can greatly alleviate these problems. For example, it usesDouble-layer high-efficiency filter, a layer of PM25. Filter element, filter dust, and add a layer of activated carbon filter element to assist in removing odor. The child will never sneeze again after getting into the new car.
However, in addition to the passive treatment of polluting gases, it is also necessary to avoid the generation of active pollution sources and strictly limit the harmful gases of the materials in the car. In terms of interior materials,id.7 Vizzion uses healthier water-based gaskets, water-based paints, and hydrosolsIt reduces the volatilization of harmful gases from the root, and achieves the air health close to O aldehyde 0 benzene, ensuring that the air in the car is clean and safe.
When it comes to safety, Brother Li also introduced us to IDThe body of the 7 Vizzion is designed and developed in strict accordance with the latest C-NCAP 2021 five-star and C-IASI goods standards, with torsional rigidity of 46100Nm; The reinforcing beam that runs through the seat is made of 2000MPa aircraft carrier-grade strength hot-forming material, and the safety level has reached the level of a million-level luxury car. Moreover, it is also adopted in the core battery area"Pantsir battery" housing mechanism, not only to resist the impact from the outside world, but also to isolate the best risk from inside the battery.
It can be said that in various links, id7 vizzion has achieved the ultimate care for his family under the rigorous concept and attitude of car building, and Brother Li is very satisfied with this.
Brother Li actually knows that many people are biased against traditional car brands, but this matter is the best cognitive bias of many people in the field of intelligence.
At the beginning, he also went to many new force stores with an attitude of looking at freshness. Because these new car brands are keen to build themselves into a unique existence in terms of intelligent experience.
But the fact is that whether in the field of intelligent cockpit or intelligent driving assistance, the experience of new forces and traditional car brands is actually no different due to regulations. id.The 7 Vizzion's in-car machine has a navigation interface as the desktop, has a variety of card-like designs, and can edit the shortcut menu bar according to your preferences. The fluency of the car machine and the voice interaction related to the vehicle control can basically be recognized at high speed and smoothly. Driver assistance aspectsIt can also achieve L2 functions such as adaptive cruise control system, lane keeping system, intelligent parking and memory parking system with automatic following.
Except that some new forces have packaged the name combinations of related functions that are particularly high, or the UI design is different. He thinksid.7 Vizzion, both in function and form, has long since lost the problem of leading behind the "new forces".
Brother Li said that this is a bit like their financial industry, with the gradual opening of the market and the development of financial technology, all kinds of Internet banks, consumer finance companies, third-party payment platforms, etc. continue to emerge, and the product packaging issued by many institutions is full of flowers, and various professional terms are ingenious, but the essence of traditional underlying projects has not changed.
He felt id7 Vizzion does not stop at the technical upgrade and experience details of the slogan, but is more in line with his rational values. For example:The AR HUD is standard and comes with a head-up displayIf you only have speed information, you won't find this feature very convenient. In this case, navigation information and driver assistance information are displayed. You'll find that you really don't need to look down at the dashboard anymore and can really focus on driving.
For example:The color of the light and the ID of the light language can be changed according to the driving scenelight, which allows us to visualize the state of the vehicle, so that we can focus more on driving and road conditions.
And there isIt is an intelligent air conditioner that can sense the temperature and humidity in the car and automatically adjust the constant temperature。As well as flipping through the forum, I saw that many new energy vehicle owners complained that the canopy could not isolate the summer sun, idThe 7 vizzion is equipped with a UV isolation rate of 999. At the same time, the heat isolation rate reaches more than 83 thermal insulation canopy.
In all fairness, id7 Vizzion did not create any technological configuration out of thin air, but its technological configuration has crossed the stage of packaging and stacking materials with language arts, and has entered a more practical and more in line with consumer needsThe credo of "experience configuration" is satisfied。This concept is undoubtedly the concentrated embodiment of the valuable car-making experience and market experience accumulated by a large manufacturer like FAW-Volkswagen for decades.
In the end, Brother Li used an analogy as a summary of his car choice.
If those new forces are compared to Internet celebrity milk cover tea, then id7 Vizzion is a kung fu tea in his eyes, which requires skill, skill, and time. This may be his choice of ID7 Vizzion's reason, after all, after seeing through the essence of "rational prosperity", who would refuse an intelligent pure electric mid-size car that is both attractive and powerful enough?