Today, the Ministry of Commerce said that it will formulate policies and measures to promote the development of service consumption, issue policy documents to support the high-quality development of the catering industry, designate 2024 as the "Year of Consumption Promotion", and plan to hold activities such as the "Chinese Food Fair".
Not long ago, China Food News published a news commentary ""Tasting" cultural self-confidence, need to start a Chinese lo-mei business card". As a food with a long history, lo-mei is an important part of Chinese food culture. If you want to gain a firm foothold in the turbulent world culture, you must export more Chinese IP. Lo-mei is a microcosm of Chinese food culture, and it is also one of the good carriers of Chinese culture, which requires the rise and strength of Chinese lo-mei brands. And Zhou Heiya has become an outstanding representative of Chinese lo-mei, and is delivering the "Chinese taste" to the world.
Why can Zhou Black Duck become a business card of Chinese lo-mei? On the one hand, Zhou Heiya has brought the stall lo-mei into the modern business district, accelerating the industry mainstreaming trend of lo-mei branding; On the other hand, Zhou Heiya hit the pain point of the lo-mei industry and created an innovation in modified atmosphere packaging, so that the bulk lo-mei with hidden dangers has its own safe and fresh-keeping "modified atmosphere packaging".
At the beginning of this year, Zhou Heiya played the slogan of "Chinese Lo-mei Zhou Black Duck", taking the initiative to assume the responsibility of inheriting and disseminating Chinese food culture, reflecting the social responsibility of a large enterprise.
In fact, Zhou Heiya has always had this gene. As an important corporate culture of Zhou Heiya, the root culture has always influenced the development of Zhou Heiya, a Chinese lo-mei company. "The prosperity of a tree is due to its roots! When the roots are deep, the leaves are thick, and when the roots are deep, they are strong. From the roots, from the place of establishment, Zhou Heiya has carried the mission of promoting and carrying forward the Chinese lo-mei culture, and has not forgotten its original intention for decades.
Judging from the latest measures of the Ministry of Commerce, in 2024, new consumption will be cultivated and expanded, and new consumption growth points such as domestic trendy products will be vigorously developed. It can be seen that Zhou Heiya has once again stepped on the new drum of the times, which will help the rise of China's lo-mei consumption.
As the starting point of the new year and the most important Spring Festival festival for Chinese, Zhou Heiya proposed the New Year activity of "Celebrating the Chinese New Year and Eating Chinese Marinated Zhou Black Duck" during the Spring Festival, and also launched a New Year's gift box, with New Year's red as the main tone, cleverly matched with gold lines, plus gorgeous fireworks elements and the clever integration of Chinese frames, injecting more traditional Chinese elements into the overall picture. We hope to provide consumers with a more Chinese food choice.
It is believed that Zhou Heiya, as a typical representative of Chinese lo-mei in this era, will continue to help Chinese lo-mei rejuvenate in the new era and make traditional Chinese lo-mei last for a long time.