This year's Spring Festival stalls can be described as wonderful, originally just an ordinary Spring Festival stall, but there have been many movies with a box office approaching 8, but what is more exciting is that wave after wave of retreat, because there are not too many movies for them to choose from, so in the previous publicity, they have finalized the model of the Spring Festival stalls, because there was no accident in any movie before, and there was no unpopularity, so the next movies have become "cannon fodder".
However, this time the "cannon fodder" is not the same as before, and most of the previous movies, when they did not succeed, were losing money, because they knew that whether it was the problem of publicity, the quality of the movie, or the determination of the release date, they had the final say, so they could only accept this fact, because they were ready to bear the consequences.
So, after the first four movies accounted for 99% of the share, the remaining four movies decided to be removed from the shelves and released again on another day, which was unprecedented in the previous Spring Festival files. "Chinese Ping Pong" was forced to stop broadcasting because the equipment could not be delivered on time, but it was the first time I saw such a large-scale suspension.
"Let's Shake the Sun Together" was the first to be taken off the shelves, the reason is very simple, because the timing is wrong, the movie is highly evaluated, but it is not suitable for the New Year, Han Yan's life trilogy, when placed during the New Year, may seem too depressing. Therefore, many people understand that this movie is hopeful of getting good results.
Then, "Mr. Red Carpet" was taken off the shelves, because its popularity on New Year's Day was higher than that of "Let's Shake the Sun Together", so Xiaoba had already seen several trailers on the Internet a few years ago. Also attracting attention is the partner of Ning Hao and Andy Lau, but compared with "Shaking the Sun", the film is not highly evaluated.
6.The score of 8 is still a lot worse than the first-line variety shows such as "Hot and Hot", "Flying Life 2" and "Article 20", plus it is a comedy in itself, so there is not much contradiction with the atmosphere of the New Year. The reason why this movie can get such a box office may be because of its strength, but many people feel that this has nothing to do with this movie.
So as soon as "Mr. Red Carpet" was announced, it caused a lot of scolding, and now that the Chinese New Year has passed, everyone is on their way home, and suddenly the broadcast is stopped, is this leaving? Besides, when they go back, the box office of the movie during the Chinese New Year will also decline, and it will be a bit opportunistic to withdraw the movie now.
Obviously, many people don't believe that "Mr. Red Carpet" will be canceled, because two anime, such as "Eight Rings: The Nether of the Canopy" and "Huang Pi: The God of Wealth Cat", have been taken off the shelves. Such a big withdrawal has made many people worried, which will affect the development of the entire industry, so that other films will choose to quit when they see that the situation is not right.
The reason why these two animations were suspended is entirely because their movies have not sold more than 10 million since their release so far, which is not much, so setting the schedule for the Spring Festival is a very dangerous thing in itself. Both of these films entered a period of time, probably because they didn't think there would be too many movies this time, so they did it.
Among these four schedules, "Mr. Red Carpet" is the most headache, originally this movie was originally scheduled to be released on November 17, and many trailers have been released, but I don't know what's going on, they decided to adjust the schedule to the Spring Festival file, probably because they know that there is no big production this time, only Ning Hao and Andy Lau can get a lot of money, but they were rejected, and now they have to be re-screened, and it is estimated that the market will not agree.
Generally speaking, a re-release like this will not work very well because it has been released before, there is not enough publicity, and if you want to make a sensation again, it is impossible. If it weren't for the fact that there was no movie, it would be very difficult to recoup the cost.
On the contrary, if this kind of movie keeps repeating, it will form a bad phenomenon, that is, if the box office is not good, it will be taken off the shelves and start over. The reason why so many movies have been re-screened in the past two years is probably because the profitability of film and television companies is too poor, and when the film and television industry is developing rapidly, there are not many re-screenings, and many companies are busy shooting new movies, so many companies now only have one film a year, and once they fail, it is a loss for a whole year, so they can't afford such a loss.