Recently, the online micro-short drama "Seven Two People's Life" was broadcast on Douyin, and since it was launched on January 3, it has been on the top of the Douyin hot search list 10 times in three weeks, and the number of 16 episodes has exceeded 3500 million.
In addition to the amazing quick exit from the circle, what is more noteworthy is the producer of this popular model.
This online micro-short drama jointly produced by Douyin and Chuangyi Technology will be launched on February 9, 2023 in Malanshan Film-level XR Virtual Studio. The play uses LED virtual studio shooting, real-time rendering and dynamic tracking technology, and is the first online short drama in China to use virtual production technology.
This is not the first time Malanshan has produced a hit. In the summer of 2023, the movie "Learning Dad" will be popular in the circle. As the first cinema film incubated in Malanshan and the first batch of works "produced in Malanshan", "Learning Dad" has won a bumper harvest of word-of-mouth and box office. In December, the major historical TV series "Ask the Boundless" was born, with more than 4 billion topic readings on the whole network and a Zhihu score of 90, Douban score 88。
At the end of 2023, Hunan Orange Huang Pictures, the southern headquarters base of China Film Nian Nian (Beijing), set sail in Malanshan Juheng Science and Technology Park.
On January 30, 2024, the Summit Forum on the Innovation and Application of Multi-scale Models and the Signing Ceremony for the Release of the Summit Forum and Release Ceremony kicked off in Malanshan, Changsha, the "China V Valley". China's first large-scale model focusing on tens of billions of parameters with creative applications as the core - "skywall" (skywall) was officially released and unveiled at the conference.
This means that Malanshan is one step closer to the global audio ** R&D center.
The lively Malan Mountain is like a magnet, attracting a steady stream of **, logistics and capital flows to gather and collide here. This "small hill" in Changsha is constantly creating a "highland" of film and television culture.
One. In April 2023, the signing ceremony of major projects of Changsha Malanshan ** Cultural and Creative Industrial Park was held in Malanshan Creative Center, and the national headquarters of Chuangyi Technology settled in Malanshan.
Malanshan's layout in terms of content ecology, infrastructure and policies has created a good ecology for the development of the metaverse. Liang Zikang, head of Chuangyi Technology Company, said.
As a content-oriented IP commercialization institution, Chuangyi Technology has incubated well-known IPs such as Huihui Zhou, Fei Feiyu, Liu Yexi, and Yukatana, and built an interactive metaverse platform.
Chuangyi Technology, which has been settled in Malanshan for less than a year, once again called the brand of "produced by Malanshan".
Malanshan's "popular models are frequent, and Changsha's "culturally strong city" is full of vitality. A few days ago, Changsha's 2023 "Top Ten News Events" were released, and "Malanshan Production" was selected as one of the top ten events.
In addition to "Learning Dad", in 2023, "Malanshan Production" will also include the popular variety show "Riding the Wind and Waves 2023", "Brother 3", the key drama "Ask the Boundless", the documentary "China", and the observational reality show "Guarding the Liberation West 4", etc., leading the new trend of Chinese literature and art.
It can be seen that the key reason why these works can "climb the plateau and climb the peak" is that they embody the spirit of the times and focus on the inheritance and development of culture. From the introduction of the "Several Measures to Support the Production of High-tech Content and Strengthen the "Malanshan Production" (Trial)" to the policy support of "capital + resources" for theme projects with high-quality potential, "Malanshan Production" has also established and improved a long-term mechanism for high-quality production, regular scheduling, on-site office, and joint implementation.
Today's Malanshan, like Hengdian in Zhejiang, is more like a collective service platform, which can provide services for settled enterprises from many aspects such as script creation, practitioner recruitment, industry talent exchange, publicity and distribution, copyright trading, film and television experience, etc.
Two. So, is there a pattern to follow for the popular style of "Malanshan"?
The first is to consolidate advantages and accelerate industrial agglomeration.
Malanshan ** Cultural and Creative Park is the only audio-visual industrial park and national cultural and technological integration demonstration base that has established a ministry-provincial co-construction mechanism by the State Administration of Radio, Film and Television, creating the first cloud-based film and television production and sharing platform covering the whole country in the film and television industry, forming strong computing power, high bandwidth, and large storage capacity, attracting more than 3,500 cultural and creative enterprises to settle down, gathering domestic first-class talents and IP resources, and in 2023, Malanshan ** Cultural and Creative Industrial Park will be officially recognized as a "National Cultural Industry Demonstration Park" by the Ministry of Culture and Tourism.
The key enterprises in the park are strong. Mango Supermedia and Zhongnan Media have been listed in the "Top 30 National Cultural Enterprises" for many times, and Mango TV International APP covers 195 countries and regions around the world. At the same time, Malanshan "builds buildings" and "sheds" on the one hand, and "strengthens the chain" and "supplements the chain", and introduces more than 100 leading enterprises in the field of music technology such as Huawei, China Film Niannian, and Chuangyi Technology around the strong chain and supplement the chain.
The second is to focus on research and development and adhere to the integration of science and culture.
In 2020, when inspecting Malanshan Park, the general secretary pointed out that "the integration of culture and science and technology has not only given birth to new cultural formats, extended the cultural industry chain, but also gathered a large number of innovative talents, which is a sunrise industry with great prospects." ”
At present, Malanshan Park has achieved full coverage of 5G signals, 100G private lines to buildings, and 10G private lines to desktops. Investment 2200 million yuan to build a shared cloud platform for Malanshan production to solve the problems of slow production speed and low efficiency of traditional audio content; The park has built the Malanshan Supercomputing Center with the United Nations University of Defense Science and Technology, established 10 scientific research institutes and innovation platforms such as the Key Laboratory of 5G High-tech Multi-scenario Application of the State Administration of Radio and Television, and the Malanshan Huawei Cloud Audio Industry Innovation Center, and continuously innovated in new technology fields such as artificial intelligence, virtual reality, immersion, digital human, and intelligent cloud production and broadcasting systems, and participated in the formulation of more than 30 national and provincial standards. A number of science and culture integration projects such as the light dense transmission system, the "Malanshan Box G Smart Radio", and the AI sign language broadcast system have created many firsts in the country and the province.
For example, the ultra-high-definition shared production centers of "Cloud on Lanshan" and "Flint Project" have launched the 5G innovative cloud submission function; The program "Tang Art Stage" created in Malanshan XR Virtual Studio directly drove the development of the live broadcast industry in the park; The variety show "Dance Storm" uses "space-time condensation technology"; "The Sound of Life: Treasure Island Season" realizes "two places, three transitions, and real-time cross-screen".
The third is to optimize the ecology and introduce a first-class talent team.
Through policy introduction, cooperation and cultivation, platform gathering, and supporting retention, we will create a "talent reservoir" Malanshan magnetic field and attract more than 50,000 industrial talents. For 4 consecutive years, the "Malanshan Cup" International Algorithm Competition has been held, and more than 100 top algorithm talents have been introduced; Malanshan New ** College was established to carry out the pilot reform of the "3+1" talent training model; The introduction of high-quality educational resources to run schools, 3 public primary and secondary schools have been completed and put into use, and South Yamalanshan Cultural and Creative Middle School will open in 2023; 1,766 talent apartments were put on the market, allowing talents to live and work in Malanshan; The establishment of 500 million yuan of industrial guidance mother and 3 branches, leveraged the scale of 11 billion yuan of funds, and empowered talent innovation and entrepreneurship; Set up a special fund of 100 million yuan for the "Pony Plan" to help the development of small, medium and micro enterprises.
Three. In 2023, many micro-short drama works such as "Escape from the British Museum" and "Wushuang" will become popular and out of the circle. There are only three episodes of "Escape from the British Museum", and the number of ** on the whole network exceeds 1 billion. According to iiMedia Consulting statistics, the size of China's online micro-short drama market in 2023 will be 373900 million yuan, a year-on-year increase of 26765%。
In the face of increasingly fierce competition in the market, how can "Malanshan Production" continue to maintain applause and popularity? The key is to implement the requirements of "the year of doubling the quality and efficiency of the industry, and taking responsibility for the implementation of the year", always highlight the fundamental principle of integrity and innovation, the practical goal of building a cultural highland, and the basic path of integrated development, and promote the high-quality development of Malanshan ** Cultural and Creative Industrial Park.
Enhance the influence and dissemination of "produced by Malanshan".
At present, Changsha is striving to give full play to the advantages of "the world's best art capital" and "China's V Valley", telling the online story of traditional culture and the development of the times at the same frequency and in the same direction. "Malanshan Production" should pay more attention to the theme of taking the core values of socialism as the guide, developing advanced socialist culture, promoting revolutionary culture, and inheriting the excellent traditional Chinese culture, focusing on promoting the advantages of Hunan's red resources, publicizing and promoting Hunan's culture, and focusing on supporting the creation of major realities, major revolutions, and major historical themes.
Strengthen the content creation ecology and create unique cultural IP.
At present, the enthusiasm of national tide culture and creativity is public, and Changsha is becoming a "star" city for new national tide consumption. "China", "The Great Craftsman" and other national tide cultural IP product groups have made Malanshan an important window for Changsha's national tide culture to "go global". It is necessary to be good at using the concept of the new national tide, transform Chinese culture and Huxiang symbols into the most distinctive features and highlights of "Malanshan Production" in the process of integrity and innovation, and promote "Malanshan Production" to be more "Chinese style" and "world style", so that more young people who are cultured, love life, and good at innovation gather in Malanshan, and promote Malanshan cultural and creative culture to go abroad and go global.
Tell Chinese stories with Chinese technology and Chinese standards.
In the next step, Malanshan plans to build a solid foundation of "cloud, network, and computing" and build "one cloud" - jointly with Mango Cloud, Huawei Cloud, etc., to build Malanshan Industrial Cloud, promote "computing power into the shed", realize "cloud storage, cloud transmission, and cloud production", change the "workshop-style" production model in the past, and help enterprises reduce costs and increase efficiency. Weave a good "one network" - gradually open up the channel between Hengdian, Beijing, Shanghai, Xiamen, Qingdao and other film and television shooting bases and Malanshan Industrial Cloud, so as to realize the "shooting, uploading, and production" of film and television content; Build "one base" - actively build a multi-cloud computing power scheduling platform in Malanshan, promote the use of Changsha's overall computing power, and rely on the "Eastern Data and Western Computing" project to let more computing application scenarios in the whole country and the province flow to Malanshan; Create "one model" - relying on the three foundations of "cloud, network, and computing" in the park, create a large model of the audio industry, improve the level of artificial intelligence in the generation, screening, editing, and review of audio content, and promote the digital transformation and intelligent upgrading of the cultural industry.
The cultural and creative industry is Changsha's "golden business card" and "soft power". "Malanshan Production" is frequently out of the circle, which is undoubtedly the confidence of Changsha to build an "international cultural and creative center".
Riding the wind, "Malanshan Production" will further clench its fingers into a fist and become a vane leading the development of the industry. (Changsha Evening News reporter Peng Peicheng; Editor: Ren Proofreader: Yin Wei).