The reshuffle of the Japanese mobile phone market Domestic manufacturers have lost across the board, and Apple has become the biggest winner!
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Details: Japan Mobile** Market Restructuring: Domestic Manufacturers"It's on the list", Apple is the biggest winner?
Due to the increasing competition in the smartphone market, major manufacturers are looking to have a foothold in the global market. China has the world's largest smartphone market, and local brands such as Huawei, Xiaomi, OPPO, Vivo, are also starting to make their mark around the world. However, in the process of expanding overseas, these brands have struggled to enter the Japanese market.
In the latest issue of Japan's mobile phone market share rankings, none of the domestic manufacturers are on the list, and Apple (Apple) is 47At the top of the list, 8% is the biggest winner in Japan, and the rest of the market is mainly concentrated in the hands of local Japanese mobile phone manufacturers such as Sony and Kyocera, so why do local Japanese manufacturers lose to other manufacturers?
First of all, Japan's mobile** market is very mature and full of competition. Japanese consumers are looking for a diverse, high-quality mobility**. Therefore, if foreign brands want to succeed in this market, they need to be innovative, high-quality, and meet the needs of local consumers. However, the sales of domestic mobile phones in Japan are not satisfactory. On the one hand, the brand image of home mobile has not been fully established, and consumers have no confidence in home mobile; On the other hand, the marketing strategy and channel construction of Japanese household mobile phones are relatively backward, and it is difficult to effectively influence the target group.
However, this is not to say that domestic mobile phones cannot enter the Japanese market. In fact, with the continuous development of the global economy and the Internet, Japanese consumers are gradually becoming more receptive to foreign brands. In addition, although the mobile** market in Japan is quite mature, there are still some unmet needs. If domestic mobile phone manufacturers can accurately target this market demand and according to the needs of local consumers, then they may have a place in the Japanese market.
So, how do families break into the Japanese market? First of all, domestic mobile phones should strengthen brand building and quality management, and enhance brand awareness and reputation; To do this, we can start by increasing advertising efforts, improving product quality, and improving after-sales service. Secondly, domestic mobile phone manufacturers should have an in-depth understanding of the culture and consumption habits of the Japanese market, and develop products that meet the needs of local consumers to meet the needs of local consumers. For example, in order to meet the needs of Japanese consumers for photography, games, etc., we have launched differentiated competitive products. On this basis, we will further strengthen cooperation with local channel dealers and retailers, expand sales channels, and strive for more consumers. At the same time, through close cooperation with local partners, the company can timely grasp the market dynamics and consumer needs, and adjust products and marketing strategies in a timely manner.
In addition to the above strategies, the competitive advantage of domestic mobile phones in Japan should also be strengthened: strengthen product innovation: launch innovative cutting-edge products. Optimize User Experience: Provide a better user experience. Strengthen localized operations: In terms of marketing and customer service, pay more attention to localized operations, understand local market culture and consumption habits, and promote products and services to local consumers. At the same time, we will also establish long-term cooperative relations with the local market.
All in all, although there are many challenges in the Japanese market for domestic mobile phones, there are still some opportunities. In order to make a breakthrough in Japan, it is necessary to understand the needs and cultural characteristics of the local market, and develop products and services that meet the needs of consumers. At the same time, it is also necessary to strengthen brand building, strengthen quality management, and enhance innovation ability. Only in this way will it be possible for domestic mobile phones to win more market share and loyal customer base in Japan.