The Japanese mobile phone market has changed dramatically, and how are domestic manufacturers performing?
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Details: Japan's handheld market restructuring: accounting for half of the country, how are local manufacturers performing?
As we all know, since the advent of smart phones, it has had a huge impact on our lives, and now, mobile phones have become an indispensable part of our lives, whether it is life or work, they are inseparable from mobile phones, as people rely on mobile phones more and more, this also brings huge profits to smartphone manufacturers! As the world's largest smartphone market, China has many domestic brands, but in recent years, as China's mobile phone market tends to be saturated, many mobile phone manufacturers have also begun to expand overseas, such as Huawei, such as Xiaomi, such as OPPO, such as vivo, their share in overseas markets is very high!
In recent years, domestic mobile phone manufacturers have been trying to enter the Japanese market, but it is not easy to enter the Japanese market, after all, there are too many mobile phone manufacturers in Japan, many domestic mobile phones have not been able to enter the Japanese market, Japan is a market full of opportunities and challenges, and the Japanese mobile phone market, but has huge potential! Douyin: Domestic manufacturers"Annihilation", Half of the country flies solo first, what's going on?
It is reported that the American-made Apple mobile phone was once very popular in Japan, and the Apple mobile phone accounted for the highest 53 in JapanThe market share of 3% has now dropped to 478%, but still number one, accounting for nearly half of the market. As domestic brands continue to be protected, Japan's Sharp accounts for 12 percent8, the three to five are Fujitsu, Kyocera and Sony, and the domestic machine is mysteriously missing, which is quite confusing, why domestic manufacturers are in Japan"Annihilation"Hit a wall everywhere?
First of all, the mobile** market in Japan is unique. Japanese consumers are very conscious of quality and design phones. Therefore, if you want to gain a foothold in this market, a mobile phone brand must have excellent quality and design. In addition, the Japanese market favors local brands, and it is difficult for foreign brands to break into the Japanese market.
In Japan, the popularity and influence of domestic brands are relatively weak, and many consumers have never even heard of Huawei, Xiaomi, OPPO, and vivo. In addition, domestic mobile phone brands do not promote the Japanese market much, and it is difficult to stand out in the fierce market competition. In addition, the product system of domestic mobile phone brands is not perfect enough, and the service system is not perfect enough, which is difficult to meet the demand of Japanese consumers for high-end products.
While there are many challenges in the Japan mobile** market, there are still many opportunities. With the rise of emerging technologies such as 5G and artificial intelligence, consumers are becoming more and more dependent on smartphones, and the market size of smartphones is also increasing. In addition, Japanese consumers are becoming more curious and receptive to new things, which gives foreign brands the opportunity to enter the Japanese market. Domestic mobile phone manufacturers can gradually open up the Japanese market and enhance brand awareness and influence by continuously improving product quality, strengthening marketing, and optimizing service systems.
Partnering with local brands is also a viable option. Through cooperation with local brands, we can help domestic mobile phone manufacturers better understand the market demand and cultural background, and enhance the pertinence and adaptability of products. Through cooperation, we will complement each other in technology and resources and jointly support industrial development and progress.
All in all, Japan's mobile** market has both challenges and opportunities. As a domestic mobile phone company, only by deeply understanding the needs and cultural background of the Japanese market, improving the quality and design level of products, increasing marketing efforts, and optimizing the service system, can we make breakthroughs. Only in this way can we remain undefeated in the fierce market competition and gradually open the door to the Japanese market. At the same time, cooperating with local brands is also a worthwhile direction.
Overall, Japan's mobile** market is a market with both opportunities and challenges. In order to enter this market and achieve greater development, it is necessary to have a deep understanding of the needs and cultural background of the market, work the quality and design of products, strengthen marketing, and optimize the service system. At the same time, we should also actively explore cooperation with local brands. Only in this way will it be possible to gradually open the door to Japan in the face of fierce competition.