On February 1st, HeyTea Tea Fang officially announced the new and first Xian Extract Tea Buchino series, and the first batch of optional tea bases include Lanting Xu (Qilanxiang Oolong), Manjianghong (Ripe Fruity Aroma, Red Pao Oolong), Lang Taosha (Honey Fruit Fragrance, Black Tea), and Stone Broken Silver (Glutinous Rice Fragrance, Pu'er). The Fresh Extract Tea Butchino series is another fresh brew fine tea product created by HeyTea Tea after the three series of Fresh Extract, Light Milk Tea, Fresh Extract, Thick Milk Tea, and Fresh Extract, Chinese Style, and has been awarded the "First Certification" by Frost & Sullivan, an international authoritative consulting organization. In order to let more people feel the unique flavor of this category, the first store of Heytea Tea Fang in Guangzhou also launched a three-day "Please drink for free from all tea customers in Guangzhou" activity, and nearly 2,000 cups of fresh tea buchino products were given away on the first day.
As a new format of Heytea's return to tea, HeyTea Tea Workshop will open its first store in November 2023. Different from the product structure of all categories of tea drinks in the mainstream stores of Heytea, HeyTea Tea Workshop takes "returning to the original taste of tea" as the starting point, draws inspiration from the Song Dynasty Tea Workshop, takes "freshly extracted tea, natural fragrance" as the core, and presents the product innovation of "fresh, tea, and pure" to create a new category of freshly extracted fine tea, a new category of fresh tea, presenting Heytea's deeper exploration and traceability of tea, and at the same time, upgrading the existing fresh milk tea category in the industry.
Inspired by the "cappuccino" in specialty coffee, the new products of the HeyTea Chafang Tea Buchino series are developed in combination with the category characteristics of HeyTea Chafang's freshly extracted fine tea, presenting a new product structure of top-layer milk foam, middle-layer freshly extracted tea soup and bottom milk base.
In the process of making tea butchero, it is necessary to add freshly brewed tea soup to the milk base that has been frothed, and under the action of the liquid density difference, the milk foam will rise naturally, forming a distinct layered structure composed of milk foam, freshly brewed tea soup and milk base from top to bottom. When tasting, you can first use a straw to stir the bottom of the freshly brewed tea soup and the milk base in a circle, and then adjust the height of the straw to feel the influx of dense milk foam and high tea aroma respectively, and taste the full fusion of fragrant tea rhyme and sweet milk aroma in a mouthful of milk foam and tea soup.
With the launch of the new Fresh Tea Buchino series, HeyTea Tea Fang has also launched two new tea bases, Lantingxu (Qilanxiang Oolong) and Shicrushed Silver (Glutinous Rice Fragrance, Pu'er), to further broaden the application and flavor presentation of different teas. Among the two new tea bases, Lantingxu (Qilanxiang Oolong) tea base is produced in Fujian, with a rich nectar aroma, sweet and palatable, and a fragrance in the mouth and throat after drinking; The origin of stone crushed silver (glutinous rice fragrance Pu'er) is Yunnan, the glutinous fragrance is magnificent, the aged fragrance is obvious, and the taste is mellow and smooth. In order to fully reflect the aroma of tea, this series uses strong aroma black tea, oolong tea, and Pu'er tea, so as to achieve the effect of tea and milk flavor fusion and highlighting each other.
HeyTea Tea Fresh Extract Tea Butchino series supports both dine-in and take-out scenarios, and has been optimized by customizing the whipping machine in view of the limitations of traditional cappuccino caffeine milk foam that is easy to eliminate, affecting the taste and not suitable for take-out. In order to achieve a more delicate and stable milk foam taste and presentation effect, in the research and development cycle of more than 6 months of fresh tea buchino series, the Heytea R&D team has tested more than 10 different whipping equipment, debugged the product formula dosage scheme hundreds of times, and finally achieved a more ideal product effect through customized equipment. This optimization process also allows more consumers to feel the rich charm of different tea varieties in a variety of product forms through the way of tasting new tea, so that tea can truly enter the daily life of contemporary people.
At present, the menu of Heytea Tea House is divided into four product series with a total of 21 products according to the different weights and shades of tea aroma, and the series names are Fresh Extract Tea Buccino, Fresh Extract Light Milk Tea, Fresh Extract Thick Milk Tea, and Fresh Extract Chinese. Among them, the first fresh tea puccino series is the main promotion. In addition to the consistent production method of single cup fresh extract, each series of products also presents different taste characteristics due to the difference in product structure. The freshly extracted tea tea, the fresh and light milk tea series is light and fragrant, and the freshly extracted thick milk tea is fresh and mellow. Pure tea lovers or consumers who are interested in tea base can taste the charm of pure tea in the Fresh Extract Chinese series.
Focusing on the core of "freshly brewed tea, natural fragrance", the whole line of freshly brewed high-quality tea in Heytea Tea Workshop adopts innovative freshly brewed tea-making technology, presenting the innovative characteristics of "fresh, tea, and pure". In terms of production methods, HeyTea Tea Workshop uses a single-cup fresh extraction method that is different from the large barrel of pre-brewed tea to maximize the natural aroma and original fresh flavor of the tea itself. At the same time, Hey Tea Tea Workshop fully returned to high-quality tea, and the first batch of new products covered various traditional tea categories such as oolong tea, black tea, green tea, and white tea, and then the fresh tea Buchino series was launched, further supplementing new tea bases such as broken silver glutinous Pu'er tea, and a total of 11 tea bases have been used. In terms of product structure, Heytea Tea Workshop is exclusively customized by Heytea 3The combination of 8 source Mu Zhen milk and freshly extracted tea soup is the main one, and there are no small ingredients, fruits, milk caps, etc., which highlights the pure flavor of different tea bases themselves.
HeyTea Tea Workshop adheres to the true quality principle of "real tea without flavor", deliberately selects tea bases with outstanding flavor and distinctive characteristics, which can allow consumers to have obvious perception, and at the same time, through the product research and development strength accumulated by Heytea, the new tea product form generally accepted by the public is used as the carrier to convey diversified tea rhyme. In addition, the R&D team of Heytea is also continuing to explore the introduction of more core origins and richer flavors.
In recent years, consumers' pursuit of light flavors and healthy tea drinks has laid the foundation for the return of the pure tea flavor of new tea products. In the "HeyTea 2023 Annual Report", Heytea officially put forward the annual product trend of "Return to Tea".
In addition to launching the new format of Heytea Tea Workshop and creating a category of freshly brewed high-quality tea, Heytea has also achieved a comprehensive return to tea in many different forms. In 2023, Heytea will go deep into the core tea producing areas around the world, and innovatively launch and apply nearly 20 tea raw materials. At the same time, Heytea also cooperated with Shenzhen Institute of Standards to launch research on the application of real tea, and released the "Heytea Real Tea Standard" to promote the industry to enter the era of zero flavor tea.
Heytea's exploration and insistence on real tea has also prompted Heytea Tea Workshop and Heytea Light Milk Tea series products to usher in an outbreak under the trend of returning to tea. Since the opening of the first store in Guangzhou, the sales of Heytea Tea Workshop have continued to be hot, among which Song Yunjian, a product in the Fresh Extract Tea Milk Tea series, has sold more than 1,200 cups in a single day. At the new node of Fresh Tea Buchino, Heytea Tea Workshop vigorously promoted the activity of "Inviting Tea Guests to Drink for Free in Guangzhou", and nearly 2,000 cups of new products were given away on the first day. In addition, Heytea's three light milk tea products, including Barbie Powder Narcissus, Azure Rain, and Yueguan, are also on the Heytea 2023 annual hit list. Heytea's first light milk tea product, Xiaonimo, launched in 2024, has achieved a sales record of nearly 3 million cups sold in the first week, becoming the first popular product in the new year.
On the first day of the Heytea Tea Workshop's "Free Drink for Tea Guests in Guangzhou" event, there was a long queue in the store.
As the pioneer and promoter of the new tea beverage industry, Heytea has been committed to promoting tea culture into the daily life of the contemporary public. To this end, Heytea not only uses modern technology to extract tea soup, pioneers tea butchino and other categories, continues to explore product forms, and actively extracts and modernizes Chinese tea cultural elements. After opening up a new tea industry with a cup of original cheese tea and promoting new tea products to the public, Heytea has used the form of tea workshop to show Heytea's original intention of conveying Chinese tea culture. The freshly extracted high-quality tea and unique experience brought by HeyTea Tea Workshop will also promote the "return" of tea in the form of new tea drinks, and pass on the pure taste of tea to more consumers.