The popularity of the Spring Festival TV series is not good, and the score of Wu Lei and Zhao Jinmai's new drama is lower than that of Yang Zi and Fan Chengcheng.
As the troika of the entertainment industry, TV series are as important as movies and variety shows, both in terms of celebrity participation and attention. Therefore, in the Spring Festival ** week, there should also be a place for TV dramas, but unfortunately this year's Spring Festival files, TV series do not seem to support the three-legged situation.
There may be two reasons for this:
The first reason may be because the audience of the Spring Festival stalls is too busy, they are all busy going home, or visiting relatives and friends, maybe traveling, not many people sit in front of the TV, and they don't even have time to hold their mobile phones and swipe **, so the popularity of the show is not high. In contrast, everyone pays more attention to the variety shows on major platforms, especially on Chinese New Year's Eve.
In addition, most of the entertainment demand and attention during the Spring Festival season are focused on new movies, and the box office scale and single film results of the Spring Festival stalls every year are the best in the year. This year is no exception, although there are a lot of new films, Han Han Shen Teng's new film and Zhang Yimou Zhao Liying's new film are not badly competitive, Jia Ling still continued her dark horse situation, smiling proudly during the Spring Festival, dominating the hot spots in the entertainment circle.
The second reason is the problem with the TV series itself. The Spring Festival TV series itself is not a TV series with a particularly popular temperament, and it feels a bit like giving up this schedule in advance, and it is estimated that I know that I can't compete with the popularity of variety shows and movies. Therefore, a popular drama like "Flowers", which will be broadcast in early 2024, is to seize the opportunity of the new atmosphere and schedule space at the beginning of the year, if it is broadcast during the Spring Festival, the effect may not be so good.
Therefore, whether it is a drama broadcast on TV recently or a drama launched on the Internet, it is not heavy enough. For example, the TV series "South to North", although it is a good warm theme, and there are also a large number of old drama bones, but Jin Chen, Jiang Yan and other actresses, image, temperament and acting skills, do not seem to support the reputation and popularity of this drama.
In terms of online dramas, "In the Blizzard", starring Wu Lei and Zhao Jinmai, two new-generation traffic actors, is also a bit high and low, and the expectations were relatively high at the beginning, but unfortunately the fans did not support the popularity of this drama in the end, and other netizens did not watch much, and the reputation was average, and the network score was finally locked at 69 points, not very low, but it is indeed not high, even the love of "Love for a Long Time", which was connected to the Spring Festival and the New Year, is not as good.
In fact, at the beginning of 2024, "Flowers" will be broadcast strongly, which will be a bit of a feeling of hollowing out the ratings, and the subsequent dramas, whether it is Zhong Chuxi Yang Chaoyue's inspirational drama "If Running is My Life", or the sequel to the main theme drama "Dajiang Dahe 3", or "Love for a Long Time" starring traffic star Yang Zifan Chengcheng, the word-of-mouth popularity cannot be compared to "Flowers".
Even if "Love for a Long Time" has the support of Yang Zi Fan Chengcheng's fans, especially how enthusiastic and enthusiastic Yang Zi's fans are, it did not make this drama a hit, and the final score was only 72. Word of mouth is also average.