After a wave of surge at the end of last year, the auto market returned to normal at the beginning of this year, and the production and sales of automobiles fell by double digits month-on-month, but the involution is still the same. On February 7, the China Automobile Association (hereinafter referred to as the "China Automobile Association") released data showing that the production and sales of automobiles in January this year were 2.41 million and 243 respectively90,000 units, production and sales decreased month-on-month, but increased by 51% y/y2% and 479%。In this regard, the relevant person of the China Automobile Association said: "The Spring Festival holiday is approaching, the New Year's activities continue, and the demand for car purchases before the holiday has been released to a certain extent. ”
In terms of classification, the production and sales of passenger cars in January this year were 20830,000 and 21150,000 units, an increase of 49 y/y1% and 44%, behind the growth of nearly half of the year, Chinese brands have become an important support. According to the data, the sales volume of Chinese brands reached 127 in January this year80,000 units, a year-on-year increase of 686%, accounting for 60 percent of total passenger car sales4%, an increase of 8 year-on-year8 percentage points. Among them, the market share of Chinese brand sedans, SUVs and MPVs reached .9% and 672%。Chen Shihua, deputy secretary-general of the China Automobile Association, said that the share of Chinese brands exceeded 60% in January this year, which can be said to have reached a new high in recent years.
It is worth mentioning that ten years ago, the annual sales of Chinese brand passenger cars were only 757330,000 units, accounting for 3844%。"The continuation of last year's trend of independent brands is also an inevitable result of the continuous accumulation of Chinese auto companies for so many years. In Chen Shihua's view, the increase in the share of Chinese auto brands is inseparable from the growth of sales and exports in the new energy vehicle market.
As an important driver of the growth of the domestic auto market, the production and sales of domestic new energy vehicles in January this year were 7870,000 and 7290,000 units, an increase of 85 y/y3% and 788%, with a market share of 299%。"Chinese brands accounted for 80 percent of the total number of new energy vehicles produced in China last year6%。Chen Shihua said that compared with joint venture brands, Chinese brands have a faster transformation speed in electrification and intelligence, and their products have good competitiveness, and they are loved by consumers in both domestic and foreign markets.
While relying on new energy vehicles to achieve "corner overtaking", the competition between Chinese brands is also intensifying. On January 1 this year, a number of new car-making forces released data, among which AITO Wenjie relied on 3With a monthly sales volume of 30,000 units, it won the sales championship of new domestic car-making forces from Li Auto. In addition to AITO Wenjie and Li Auto, which are competing for the sales crown, the sales of Weilai, Xiaopeng, Leap and Nezha in January this year were 1010,000 units, 8,250 units, 1230,000 and 10,000 units, the competition between followers is more stalemate. For this year's domestic auto market, executives of Chinese brand car companies generally believe that it will be more involuted. Zhu Huarong, chairman of Changan Automobile Co., Ltd., said: "There is no most volume this year, only more volume, but the most involution era is the era of great opportunities. He Xiaopeng, chairman of Xiaopeng Motors, believes: "From 2024 to 2026, the auto market will continue to roll in. ”
In addition to the domestic market, Chinese brands are also accelerating their expansion into overseas markets. According to the data, in January this year, the export volume of automobiles reached 4430,000 units, a year-on-year increase of 474%。Among the top 10 vehicle exporters, Chery exported 90,000 units, a year-on-year increase of 715%, accounting for 20% of the total export volume3%；BYD's export volume reached 370,000 units, a year-on-year increase of 22 times, the growth rate is the most obvious. Previously, Xu Haidong, deputy chief engineer of the China Automobile Association, said that with the development of the first-class chain system, domestic competition is becoming more and more fierce, which forces enterprises to accelerate the improvement of product strength, so as to enhance the competitiveness of enterprises. It is reported that a number of Chinese brands, including Great Wall, Chery, Changan, BYD, etc., are actively deploying overseas R&D and production bases.
It's worth noting that Chinese brands are also passing pressure on their competitors. "If there are no first-class barriers, Chinese car companies can kill most of the other car companies in the world. Tesla CEO Elon Musk bluntly said that Chinese car companies are the most competitive in the world and will achieve extraordinary achievements outside of China.
Beijing Business Daily reporter Liu Yang Liu Xiaomeng.