Xiaomi's first new energy vehicle is sprinting to the market at a critical moment, on February 3, Xiaomi's head Lei Jun announced through Weibo,More efforts will be made to focus on the automotive businessLu Weibing, president of the group, concurrently serves as the general manager of the Xiaomi brand. Wang Teng took over as general manager of the Redmi brand.
Lei Jun is no longer the main speaker of the Xiaomi mobile phone press conference
Lei Jun Weibo said that Xiaomi Su7 is carrying out a comprehensive road test nationwide, and is currently in full swing for Xiaomi Su7 to make final preparations for the listing, in order to allow him to focus more on the car business, the company decided,Lu Weibing, president of the group, is also the general manager of the Xiaomi brand, and the Xiaomi mobile phone conference will also be delivered by Lu Weibing in the futureThe first one is the Xiaomi 14 Ultra. In addition,Wang Teng took over as general manager of the Redmi brand.
According to public information, Lu Weibing joined Xiaomi Group in 2019, first in charge of the Redmi brand, and later Lu Weibing served as Vice President of Xiaomi Group, President of the International Department, President of China, and General Manager of the Redmi brand. In 2022, Lu Weibing became the president of Xiaomi Group, and he is also on the list of Xiaomi Auto's core team.
Regarding the new general manager of the Xiaomi brand, Lu Weibing replied on Weibo: "Thank you Mr. Lei for your trust. Serving as the general manager of the Xiaomi brand is a huge responsibility and an honorable mission. We will definitely go all out and continue to make progress in the established direction. See you at the Xiaomi 14 Ultra press conference! ”
The general manager of the Redmi brand was taken over by Wang Teng. According to public information, Wang Teng previously served as Redmi's product director, Redmi brand spokesperson, and general manager of Redmi's marketing department, and he was also in charge of marketing sales in Henan. Wang Teng said on Weibo, "Thank you Mr. Lei for your trust, Redmi will continue to work hard in the new decade, so that more users can enjoy high-quality, cost-effective products!" ”
Xiaomi Auto is in full swing preparing for its official launch after the technical release. On Weibo, in Beijing, Shanghai, Zhengzhou, Wuhan, Changchun and other places, some netizens posted that they saw the Xiaomi Su7 test vehicle, and some netizens posted the first collision of the Xiaomi car Su7. Previously, there was also information that broke the news that the insurance policy of the top model of Xiaomi SU7 was 36140,000 yuan. However, the official response of Xiaomi Auto said that "unofficial news is not true", and Wang Hua, general manager of the public relations department of Xiaomi Group, also bluntly said on Weibo that this ** is an internal test to run through the "sales and service" process**, and it is not "fidelity".
Mobile phones are showing a recovery
Brand competition is more anxious
While focusing on the automotive business, Lei Jun also emphasizedThe mobile phone business has always been Xiaomi's core businessHe's going to keep the energy up and down.
According to data from multiple research institutions, the smartphone market is beginning to show a recovery trend. IDC previously reported that in the fourth quarter of 2023, China's smartphone market shipped about 73.63 million units, a year-on-year increase of 12%, the first time after 10 consecutive quarters of year-on-year decline**, but looking at the full-year data, there has been no growth yet. According to the Canalys report, the decline in China's smartphone market in the fourth quarter of 2023 narrowed to 1%, which has shown a positive trend.
However, the shipment rankings of the brands in the two reports are not consistent. According to the IDC report, in the fourth quarter of 2023, Xiaomi is not in the sequence of the top five smartphone manufacturers in China, and the top five smartphone manufacturers are Apple, Honor, vivo, Huawei, and OPPO. However, in the Canalys report, Xiaomi ranks last among the top five manufacturers, and the top five smartphone manufacturers are Apple, Honor, vivo, Huawei, and Xiaomi.
But judging from the shipment data for the whole year of 2023,Xiaomi ranks fifth in China's smartphone market share in the statistics of both institutions, with a market share of about 13%.
Previously, there was also a data that did not indicate the name of the institution by Lei Jun and other Xiaomi executives**, the "authority" said that in December 2023, in terms of mobile phone activations, Xiaomi surpassed Apple and Honor, with a market share of 16 in China's smartphone market5%, ranking first.
It is understandable that there are differences in the caliber of data statistics among various institutions, but behind these differences in order, there is also a trend of "volume" between various mobile phone brands.
Overall, the gap in market share between brands is getting smaller and smaller. Guo Tianxiang, a senior analyst at IDC China, told reporters that in the case that the overall market will not grow much, it is expected that the competition in the domestic mobile phone market will be more fierce in 2024, and the ranking may change every quarter.
*: China ** Daily.