Author: Fan Ruixiang.
*: City Finance News.
Today's new energy vehicle territory is divided into three parts of the world, and BYD occupies it.
First, there are traditional car companies (GAC, SAIC, Geely, etc.) and emerging forces (Tesla, Wei Xiaoli, etc.) to fight against each other.
Xiaomi entered the game later, and crossed the border, is it too late? Where's the confidence?
Market environment: there is still room for maturity
At present, the new energy vehicle market is becoming more and more mature, but the pattern has not been solidified, and the market demand has not been fully satisfied. At present, the acceptance of new energy vehicles is getting higher and higher, and there is a dominant trend of intelligence, Xiaomi car relies on its own intelligent ecology, and there may be more room for creation. At the same time, the first chain, technology, and research and development of new energy vehicles are also becoming more and more perfect, and under the opportunity of the big era of overtaking in the corners of new energy vehicles, it may be appropriate to enter the game at this time.
Xiaomi Group: Wealth, talent, and ecology
Lei Jun also made it clear at Xiaomi's new product launch conference: "We have money!" "Xiaomi Group's cash balance at the end of 2020 was 108 billion yuan. The R&D team of 10,000 people, the world's top three mobile phone businesses, and the world's best intelligent ecology are also their confidence. However, these are only the internal driving forces for making cars, and it is not possible to think that Xiaomi will necessarily be able to build good cars. After all, whether it is Xiaomi or Lei Jun, their purpose is not to build cars, but to create high-quality smart products. So, what are the unique advantages that Xiaomi has? Xiaomi's smart ecology is one of the most significant features, although home and car are two different consumption lines, but it is precisely because of this difference that people see more possibilities. Mi Auto's ecological strategy is to create an intelligent world with a full ecology of one person, one car and one home, and through the people-centered concept, Xiaomi's smart devices, home and cars are closely integrated to provide users with a seamless smart travel experience. But how to integrate and link with those products is still a challenge.
Ten years ago, Xiaomi went from weak to strong and created miracles. Ten years later, Xiaomi already has abundant capital, but it is weak rather than strong that drives Xiaomi's creation and success, determination, perseverance and awe, rather than the investment of tens of billions or hundreds of billions of funds. So, what kind of products can Xiaomi cars bring to the market?
Xiaomi Auto: Five core technologies
At Xiaomi's automotive technology conference, Xiaomi showed five core technologies. The speed of Xiaomi's super motor HyperEngine V8S is 27,200 rpm, which is more than 60% higher than Tesla's current state-of-the-art level. The world's first self-developed CTB integrated battery with inverted cells has a theoretical CLTC range of up to 1,200 kilometers. Self-developed 9100T super large die-casting technology, it is the only domestic automobile manufacturer that independently develops both "large die-casting equipment cluster" and "die-casting materials". Xiaomi's autonomous driving technology includes three key technologies: adaptive zoom BEV, road model, and super-resolution occupancy network. Finally, the "people-centric" intelligent cockpit, based on Xiaomi's surging OS, has built a unified visual interaction system to achieve a comprehensive sharing ecology from software to hardware.
This is Xiaomi's consistent style, and the attributes are very good! But at the same time, the contradiction between the audience's expectations for Xiaomi and the cost of attributes is also a big problem for Xiaomi cars. Lei Jun bluntly said that the high cost of Xiaomi cars determines that the price will not be 90,000.
Nine, or 140,000, and emphasize the need to respect science and technology. In addition, according to Lei Jun, Xiaomi cars will be officially launched in the first half of this year, whether it can create new demand, and what kind of performance and prospects will be there for the "whole ecology of people, cars and homes", we will wait and see.