Kuaishou, as a leader in the field of short technology, has been committed to providing advertisers with more intelligent and personalized services on its advertising platform, Magnetic Taurus. New Customer Growth Hosting is an advanced version of the product launched by Magnetic Taurus for merchants to attract new customers, aiming to help advertisers acquire new customers with higher efficiency and achieve sustainable business growth.
New Customer Growth Hosting is an advertising strategy customized for merchants, and its core goal is to maximize the efficiency of new customer acquisition. The term "new customers" here refers to users who have never placed an order in the store in history. Through intelligent targeting strategies, the product can accurately identify and reach these potential new customers, thereby helping advertisers expand their customer base and increase sales.
The product has the following notable features:
1. Minimalist creation: Advertisers can quickly get started, create and manage campaigns without the need for complicated operations and learning curves.
2. Intelligent delivery: Use advanced algorithms and technologies to achieve intelligent advertising and ensure that every penny of budget can produce the greatest benefit.
3. Focus on attracting new customers: This product focuses on acquiring new customers, which helps advertisers quickly expand their market share and enhance their brand influence.
4. The effect is stable: Through continuous optimization and adjustment, ensure the stability and availability of advertising performance.
1. The repurchase rate of goods is low and the repurchase cycle is longFor industries such as medical care, digital products with high customer orders, jewelry, building materials, etc., due to commodity characteristics or factors, the repurchase rate of users is often low, and the repurchase cycle is also long. In this case, continuous onboarding of new customers is key to maintaining store sales. With new customer growth hosting, advertisers can effectively filter out old customers, reduce invalid reach, and improve the efficiency of new customer reach.
2. Long-term repeated contact with old customers, the crowd needs to break the circle: For business models that rely on the repurchase of old customers, such as influencers, clothing, and beauty, their purchasing power will gradually weaken after reaching old customers repeatedly for a long time. At this time, the introduction of new customers through new customer growth hosting can not only open the upstream of the funnel, but also accelerate the crowd to break the circle and bring new growth points to advertisers.
3. Business growth is stagnantWhen the purchase contribution of old customers is relatively stable, the growth of new customers becomes the key to breaking through the bottleneck of business. With New Customer Growth Hosting, advertisers can quickly increase the number of new customers and the GMV contribution of new customers, and achieve continuous business growth.
4. Efficient harvesting of big promotion nodes: For talents, merchants with a certain brand awareness, etc., the big promotion node is a critical period for centralized and rapid conversion. With New Customer Growth Hosting, advertisers can efficiently tap potential users and boost their business to new heights during the sale period with the help of new customer GMV growth.
1. Head beauty merchants
Customer Situation:
Beauty category] The head single product live broadcast merchant, focusing on no-makeup cream products, the unit price of the product is about 130 yuan. New customers account for more than 95% of the store, and with the help of new customer growth hosting products, we continue to attract new customers and expand the volume of disks, and improve the overall GMV
Delivery type: live broadcast promotion - short** drainage is the mainstay, supplemented by short** delivery and live broadcast direct investment.
Conversion goal: Product purchases.
Delivery details:
Account construction: In the initial stage, test the effect of the product with a small budget, verify the positive direction, set up a separate account to attract new users during the volume period, and adopt the method of "multi-infrastructure + paving materials", and continue to supplement effective infrastructure materials after the account is raised.
Material selection: The material supply is sufficient, using the current popular original short drama themes, leading to products with dramatic and conflicting plots, natural transition, high material quality and good conversion efficiency.
Delivery data:
Efficiency of attracting new customers: The growth of new customers has gradually increased, and the consumption accounts for 24%. The number of new customers brought by the new customer growth product is currently stable at 500+ days (direct link), and with the number of new customers**, the new customer GMV and the overall GMV continue to grow steadily, reaching new highs.
New customer attraction effect: the T0 ROI of new customer hosting increased by 22% compared with that of non-new customers; The active plan for new customers is 945, and the number of non-new customers is 145, and the ARPU is planned to increase by 530%.
New Customer Growth Hosting As an advanced version of the product launched by Magnetic Taurus that focuses on the scenario of attracting new customers, it undoubtedly provides advertisers with a more efficient and convenient way to acquire new customers. With simplified authoring operations, intelligent targeting strategies, and accurate new customer targeting capabilities, New Customer Growth Hosting is expected to help advertisers stand out in a highly competitive market, achieve sustainable business growth, and achieve long-term brand prosperity.