At the beginning of the Year of the Dragon, spring is quietly coming, and major brands are brewing to start the market strategy for the new year. In the midst of the turmoil, Senge took the lead and became the leader in creating a prosperous era in the kitchen appliance industry in 2024 with a summit full of sincerity.
From February 27th to February 28th, Senge held the "2024 Senge Smart Kitchen Appliance Excellent Dealer Summit" in Hangzhou. The theme of "Striving for Symbiosis and Singing" fully demonstrates the courage and responsibility of Senge to coexist with the country, people's livelihood and channels, and the firm confidence of singing the song of struggle, quality and champion with the times.
At the summit, Senge officially announced the release of the champion spokesperson and the same new product of the champion, launched the 2024 China Champion Kitchen Plan and the 2024 Senge Champion Healthy Diet National Promotion Plan, and shared the Senge 2024 brand strategic plan with the guests.
"Butterfly Queen" Zhang Yufei held hands with Senge, and the champion DNA was recognized again.
As the first kitchen appliance brand to play the closed-loop of full-link sports marketing, Senge's excellent performance in the sports marketing track in 2023 is obvious to all. What new tricks did Senge play in this summit?
When Senge's new advertising film started at the summit site, the first "trump card" did not disappoint everyone. Zhang Yufei, the world champion and "butterfly queen", officially announced that he has become the spokesperson of Senge's new brand image!
As a high-profile champion seed at the 2024 Paris Olympics, the new generation of butterfly queen Zhang Yufei has become a hot spot sought after by many brands with her proud record and super good looks. So, why did Zhang Yufei choose Senge?
Since 2023, Senge has aligned its brand proposition with the sportsmanship of "Faster, Higher, Stronger", which has been highly recognized by the "national team" and has become the only sponsor of the Training Bureau of the General Administration of Sports of China in the industry, escorting athletes to eat healthy and train hard. Senge has also taken advantage of the momentum and become synonymous with "Champion's Choice", firmly establishing the impression of a champion brand in the hearts of consumers.
Zhang Yufei's favor for Senge comes from the full recognition of its champion products, champion quality and champion brand. Senge has been deeply involved in the kitchen appliance industry for 20 years, always adheres to the unremitting pursuit of quality and technology, leads the industry with cutting-edge innovative technology and excellent product performance, and has won many domestic and international high-gold awards, firmly consolidating the industry position of the champion brand.
The two-way rush of Senge integrated stove and Zhang Yufei is another perfect match and strong alliance of the champion DNA. It is foreseeable that Senge has locked in the heat of the 2024 Paris Olympics in advance.
The champion debuted with the same new product to share the same quality kitchen.
Senge insists on coexisting with the country and people's livelihood, on the one hand, it customizes kitchen appliances for the athletes' homes, fully supports the training and life of the national team athletes, and actively marketizes the same products of the champion, so that ordinary consumers can also enjoy the championship quality kitchen life.
At this summit, Senge specially released the same Z60 whale washing stove as the Olympic champion. It is equipped with the world's first and world-leading automatic water washing technology for steam oven liners. Fully automatic liner cleaning is achieved through 3 automatic cleaning steps: 65 high-pressure seamless washing, automatic intelligent water supply and drainage, and 120 high-temperature sterilization and drying.
The most eye-catching is that in addition to the conventional black, the new "Olympic gold", white, gray and other colors, provide consumers with a more diverse choice of appearance, Senge intelligent washing integrated stove completely solves the pain points of integrated stove cleaning, frees hands, maximizes the consumption needs of the Chinese people, and makes the quality kitchen life go further.
In addition, Senge integrated stove together with Aowei cloud network authoritatively released the "2024 Intelligent Washing, Steaming and Baking Integrated Stove Industry Development Trend***, marking the new integrated stove products to the "era of washing, steaming and baking", Senge will bring more scientific overall kitchen solutions to the Chinese people, and move towards the champion kitchen!
Launched the "2 Champions Program" to help the people live a better life.
Since its establishment, Senge has been committed to the innovation and upgrading of kitchen appliances, helping to achieve a better kitchen quality life for the Chinese people, coexisting with the country and people's livelihood, and singing the song of the times together.
With the advent of the era of great health, the Chinese people's demand for a healthy and quality life is becoming more and more prominent, and Senge is also working hard to further "enhance the people's sense of health".
At the summit, Senge and heavyweight guests such as China Hardware Products Association, Training Bureau of the General Administration of Sports of China, Xinhua News Agency, and Aowei Cloud Network jointly launched the "2024 China Champion Kitchen Plan" and "2024 Senge Champion Healthy Diet National Promotion Plan". It shows its social responsibility as a leading enterprise in the kitchen appliance industry from different levels.
The 2024 China Champion Kitchen Plan is an important measure for Senge, as a sponsor of the Training Bureau of the General Administration of Sports of China, to escort the healthy diet of Olympic athletes. By providing champions with champion-quality kitchen appliances and special benefits for champions, we further pay tribute to the spirit of sportsmanship and express firm support for the national team to compete in the Olympic Games.
As the "champion standard" of healthy diet certified by the "national team", while leading the trend of the industry, Senge has not forgotten its original intention, kept in mind the vision of helping the Chinese people live a healthy life, and launched the "2024 Senge Champion Healthy Diet National Plan". According to Fan Jiachen, director and deputy general manager of Senge Smart Kitchen Appliances, he will work with the nutritionists of the national team to create champion healthy cooking recipes, and share and promote the healthy eating habits and healthy cooking methods of the national team to the people of the whole country in the form of champion healthy food sharing meetings.
The brand marketing strategy has been upgraded to pull the battle report of the Year of the Dragon on the kitchen appliance track.
In the era of increasingly fierce brand competition, Senge has set a new marketing benchmark and successful template for the kitchen appliance industry in 2023, which has attracted the attention of the industry and made all parties look forward to its performance in 2024.
At the end of the summit, Lin Danxia, director of Senge Smart Kitchen Appliance Brand Center, shared Senge's brand strategic plan for 2024.
With keen market insight and scientific and technological innovation strength, Senge accurately planned a series of brand activities to detonate the brand voice, continued to carry out innovative, multi-dimensional and leading brand upgrades, and opened up a differentiated breakthrough road, In 2024, the Senge brand will also continue to make efforts, through various measures such as brand upgrading, content sublimation, landing transformation, etc., to empower enterprises to develop rapidly and make great progress all the way!
Epilogue. This summit is a strong start for Senge integrated cooker, as a pioneer in the kitchen appliance industry, to enter the 2024 Olympic year. It is not only a powerful measure to boost consumer confidence and promote the development of the industry, but also a strong attack by Senge in response to the trend of the times and the call of the country, setting an industry benchmark with champion quality, leading the high-quality development of the kitchen appliance industry, and helping Chinese brands to upgrade their intelligent manufacturing and go global.
Work together to sing together.
Senge, create a better future with you and me!