In 2023, "recovery and expansion of consumption" will become the key word of China's economy, and various regions and departments will successively launch a series of policies and measures to promote consumption, promoting the further release of the consumption potential of the domestic market. Consumer demand represented by catering has recovered strongly, and "safety on the tip of the tongue" has also become the focus of attention.
In fact, food safety and quality issues are always the top challenges in the food industry. In recent years, the rapid evolution of business channels and consumption habits has promoted the innovation and transformation of the food industry and accelerated the application of new technologies, new methods and new business formats. In this context, the "digital food safety" system is also constantly improving, intelligent food manufacturing processes have greatly improved the efficiency and quality of the traditional food industry, and modern food testing technology and digital management systems are also helping enterprises to further improve the level of risk management and control in the food production process. Digital technology is accelerating empowerment and building a new digital line of defense for food safety.
From pasture to table, "roll" out of fresh acceleration.
Xinjiang Tianrun Dairy Co., Ltd. (hereinafter referred to as "Tianrun Dairy") is currently the largest enterprise in the production and sales of Xinjiang dairy industry, with a market share of 40% of liquid milk. As a key leading enterprise of national agricultural industrialization, Tianrun Dairy has 26 pastures distributed near the north latitude of 42°-47° on the northern slope of the Tianshan Mountains in Xinjiang, and conducts grass-fed breeding in the internationally recognized milk source belt to control product safety and quality from the source.
In the new competitive environment, based on its own resource advantages of the whole industry chain, Tianrun Dairy has determined the development strategy of "using Xinjiang resources to make the national market". With the implementation of the corporate strategy and the gradual expansion of the market area, Tianrun Dairy is also facing new challenges. Compared with ordinary FMCG, dairy products have strict requirements for the time and temperature of logistics distribution. The transportation and storage conditions determine the freshness of the product, and the cold chain logistics management level of the enterprise not only affects the taste and nutritional value of the product, but also greatly affects the food safety of consumers.
In the face of new opportunities and challenges, Tianrun Dairy has joined hands with its digital partner Kingdee to establish a digital system integrating research, production, supply and marketing, providing all-round guarantee for all links in the industrial chain from raw materials, production, transportation to sales. The company has carefully built a three-dimensional transportation network of "8,000 miles of Chenggong", established a cold chain direct delivery system spanning 8,000 miles, and radiated 31 provincial-level administrative regions across the country.
With the support of digital platforms, the physical distance of thousands of miles is no longer an obstacle. Tianrun Dairy has successfully broken through the problem of logistics management and industrial chain coordination, and met the strict cold chain direct delivery requirements of dairy products through systematic and efficient deployment, so as to ensure the fresh quality of products with a constantly refreshing logistics speed. The pure taste from Tianshan has entered consumers all over the country.
Build a good quality "firewall" to ensure fresh and delicious taste.
Compound condiments provide a convenient and fast way to cook, and the products have the characteristics of easy storage and carrying, safety and hygiene, and diverse flavors. If "speed" is the focus of food safety in the dairy industry, then for the compound condiment industry, the "stability" of taste is the real core. However, the growth of personalized and diversified market demand has also put forward higher requirements for enterprise production and management. In this context, Jiangsu Meixin Food Science and Technology Co., Ltd. (hereinafter referred to as "Meixin Food") has embarked on its own road of exploration with a sharp spirit of innovation and breakthrough.
Through the application of Kingdee's digital system, Meixin Food has realized the data collection and opening up of various processes from raw material collection to production ingredients and stir-fried materials. For example, key data such as temperature, speed, and weight in the wok process will be reflected in the digital system in real time, and the wok process will be accurately controlled based on the system to avoid the uncertainty of manual operation to the greatest extent. Scientific data analysis and management help Meixin Food effectively enhance its flexible production capacity, ensure the stability of product quality of different categories, different flavor types and different packaging, and achieve "consistent deliciousness". At present, there are as many as 2,269 kinds of products produced by Meixin Food, and the production quality has been increased by 7% with the help of the digital system, and the production efficiency has been increased by 1041%, leveraging the output value to increase by 24%.
For Meixin Food, the stability of product quality is the primary prerequisite for maintaining food safety, and the effective management of follow-up transportation and sales cannot be ignored. By realizing the "four codes in one" of inner package code, outer box code, pallet code and cargo location code, Meixin Food has successfully created a digital "ID card" for product quality and safety. The sending, flowing, and flowing direction of products can be traced through the digital system, and the product information is highly transparent and visualized, providing a solid guarantee for food safety.
Jointly build a "digital food safety" ecology, and continue to write a new chapter of the times for old wine.
Food safety management cannot be relaxed, and in the era of digitalization and intelligence, emerging technologies have brought new possibilities for food safety management upgrades. When the digital management of food safety has gradually become a trend, leading enterprises have accelerated the upgrading of digital intelligence with the help of "technology + data", and played an enabling role in the industry, actively building a new ecology of "digital food safety".
Shede Liquor has well-known liquor brands such as "Tuopai" and "Shede", and is the pioneer of the concept of "ecological liquor". As a leading liquor company in the industry, the production process of Shede Liquor is quite complex, involving the mixing and adjustment of six kinds of raw grains, the proportion control of dregs and koji, and the need to solve problems such as the storage of base liquor and the fine control of the ecological environment. With the help of Kingdee's digital system, Shede Liquor has built a comprehensive food quality and safety control system. Focusing on the 34 key processes in the whole process of ecological winemaking, Shede Liquor has set up more than 3,000 control points, of which more than 800 are quality control points alone. At the same time, Shede Liquor has formulated a strict laboratory and sampling business process, recorded the digital indicators of the whole production process, and established a food safety traceability system from the source to the end ......Through a series of practical measures, Shede Liquor has guarded every checkpoint of food quality and safety.
In addition to improving the management and control efficiency of the whole link of ecological winemaking internally, Shede Liquor has also extended its digital capabilities outward and built an efficient channel marketing control system. Through the technology of "one thing, one code", Shede Liquor has opened up all links of the entire channel chain, monitored products and channel information in real time, and effectively avoided the "cross-selling" behavior of distributors. At the same time, Shede Liquor has also realized direct interaction with consumers, and the accurate data of consumers' bottle opening has become an important reference for enterprises to formulate marketing and operation strategies.
At present, Shede Liquor is firmly promoting the strategic layout led by the "old liquor strategy", and accelerating the creation of a platform-based enterprise with "wine industry development as the mainstay, ecological wine and tourism integration, efficient transformation of scientific research, and ecological friendliness of the first chain". Digitalization has become the key to connecting the upstream and downstream of the ecological chain of Shede Liquor, and in the process of deepening the coordination of the industrial chain, it has built a new "moat" for food safety.
The people take food as the sky, and food is the first thing. Food is not only a basic necessity of life, but also carries people's yearning for a better life. It is the social responsibility of food enterprises to pay attention to food safety, strictly control food quality, and create a food market that reassures consumers. Nowadays, more and more food companies are taking digitalization as a starting point to promote the upgrading of production and management, and strengthen food safety and quality assurance. In the future, the food industry is expected to contribute more to economic development and people's livelihood and well-being.