Cultural innovation is the soul and life of culture, and cultural innovation is an inevitable requirement for always maintaining the advanced nature of culture. On January 31, 2024, under the guidance of Mr. Ji Yuchao, the members of the walking cultural team of the School of Computer Science of Qufu Normal University came to Yanggu County, Liaocheng City, Shandong Province, to develop cultural innovation in their hometown.
Innovation is the first driving force to promote the development of human society, corporate culture innovation refers to the development of enterprises and the environment to match, according to its own nature and characteristics to form a corporate culture that embodies the common values of the enterprise, and continuous innovation and development of the activity process.
Yanggu County Xinfengxiang Group, the primary industry develops broiler breeding, apple planting and seedlings, the secondary industry develops food processing and non-ferrous metal processing, and the tertiary industry develops medical and health care and cultural tourism. Pass.
The primary, secondary and tertiary industries will be deeply integrated to create a modern "Damei Fu City" that can accommodate more than 100,000 people, inject new momentum into rural revitalization, and accelerate the realization of industrial prosperity.
There are many series of new Fengxiang products, such as wind direction excellent series, Fengxiang conditioning chicken series, Fengxiang five more furnace series, Fengxiang raw product series. Among them, the five-shift furnace is a century-old formula and a time-honored brand. During the Hongwu period of the Ming Dynasty, many places were plagued by disasters and famines, and the population was sparse. Therefore, the imperial court decided to immigrate from Hongtong County, Shanxi Province, where the situation was relatively good, to Shandong, Henan and other places where the disaster was more serious. The team of immigrants assembled under the big locust tree in the old eagle's nest, which is the famous big locust tree migration in history. It was at this time that the brother surnamed Zhang came to Liaocheng with the immigration team. Because the government stipulated that the same family and surname were not allowed to move to the same place, the younger brother changed his surname to Liu, and stayed in Yanggu County, Liaocheng City with his elder brother as he wished. In the Mid-Autumn Festival of the second year, the younger brother got up on the fifth watch, planning to cook a chicken to visit his brother ten miles away, and suddenly saw pear wood in the kitchen, so he had the idea of using pear wood as firewood to make a fire, in order to send the feelings of leaving his hometown and the pain of missing his relatives. Today, advanced modern food processing technology has enabled the industrial production of traditional food, which makes the unique flavor of traditional smoked chicken more and more people taste.
Cultural innovation can promote the prosperity of national culture. Only by constantly innovating in practice can culture be full of vitality and enrichment. Cultural innovation is an important guarantee for a nation's culture to maintain its vitality and cohesion. At the same time, for enterprises, only continuous innovation can stand out in the red ocean competition, seek the blue ocean, and establish differentiated competitive advantages and competitive barriers that are difficult to imitate.
Written by: Zhang Jianxin.
Walking cultural team.
Instructor: Ji Yuchao.