In order to inherit and promote the excellent traditional Chinese culture, on January 30, 2024, under the guidance of Mr. Ji Yuchao, the members of the walking cultural team of the School of Computer Science of Qufu Normal University came to Juye County, Heze City, Shandong Province, focusing on cultural creativity and its development, and are committed to exploring the role of modern cultural and creative products in inheriting and carrying forward the excellent traditional Chinese culture.
Culture is the soul of a nation, the foundation of a nation's survival, the proof of a nation's existence in the world, and the foundation of a nation's foothold in the world. Cultural creativity refers to the cultural and creative industry, which combines traditional culture, artwork and innovative design to create products or services with commercial value through creativity, design and production. Cultural creativity shows traditional culture in a new form, and preserves the charm of traditional culture to the greatest extent in the process, making it more popular with people.
As the carrier of cultural communication, cultural and creative products can promote the construction of Chinese discourse and Chinese narrative system, tell Chinese stories well, spread Chinese voices, and show China's credible, lovely and respectable image by refining and displaying the spiritual identity and cultural essence of Chinese civilization. Regional cultural creativity often adds a regional characteristic, China is vast, and each region also has its own regional characteristics. For example, the place where the members of the practice team came this time, Juye County, Heze City, Shandong Province, is named after the hometown of Qilin.
The Spring Festival is approaching, and related cultural and creative products are also emerging. Excellent cultural and creative products can meet people's spiritual needs, improve people's aesthetic level, enrich people's life experience, and bring people beautiful feelings and thinking. The Spring Festival is one of the most important traditional festivals in China, and it represents unity, harmony and new beginnings. During the Spring Festival, no matter where people are, they will try their best to go home to reunite with their families and share the warmth and joy of family.
Making dumplings, pasting couplets, pasting blessing characters, setting off firecrackers, etc., are common activities during the Spring Festival, in addition, each region has some unique activities of its own. The customs of the Spring Festival are also spreading to the world step by step, and the cultural and creative products related to the Spring Festival are gradually internationalized and known by more and more people. As a bridge for cultural exchanges, cultural and creative products can promote exchanges and mutual learning between different cultures, let more people understand and appreciate Chinese culture, and expand the international influence of Chinese culture.
While inheriting the excellent traditional Chinese culture, cultural and creative products give traditional elements a new connotation of the times through innovative design and production, better adapt to the development and needs of modern society, and promote the inheritance and development of culture. In general, in this social practice, the members of the practice team have a deep understanding of the important role played by cultural and creative products in the inheritance of Chinese culture, and also understand that the inheritance of Chinese culture is a long way to go, and it needs to be worked hard.
Written by: Jiang Xin.
Walking cultural team.
Instructor: Ji Yuchao.