I don't understand, why did the current milk tea start to co-brand with celebrities?
Last year, it was Nayuki Jay Chou, and recently discovered that Hey Tea wanted to be andXu GuanghanCollaborated on ......
As we all know, Xu Guanghan is the public lover of Internet dream girls. With a sunny face and a devilish figure, a smile is like spring, soft and refreshing.
I believe that when my colleagues in the marketing department planned this collaboration, their inner monologue must have been the same. But this joint painting style ......
ummmm, how to put it, can be said to beIt has nothing to do with Xu Guanghan himself。According to netizens, the new products launched this time are called Chunguang Light Milk Tea (Qinglanxiang) and Chunguang Kiwifruit. 
One thing to say, when the pony saw the joint name of Heytea and Xu Guanghan, his first reaction:
Heytea has fans mixed in? But after five seconds of thought, I understood again. First of all, Xu Guanghan has a good popularity with passers-by, after allWho doesn't love a handsome guy? Besides, spring has arrived, everything has recovered, and it is the season that makes people think about it (not), this is not only a cup of milk tea, but also a psychological "medicine" of spring! But at the same time, I also began to vaguely worry that this joint name would not have any other elements of Xu Guanghan except for the printed signatureHow to stimulate fans to buy, after all, leeks will also grow. In this regard, some netizens in the comment area have given an excellent plan-Add a small card
Indeed, if you play a little bigger, you can get one108 modelsand then SettingsRegular and hidden, is this episode of card desire coming?
This wave, Korean entertainment fans laughed first, and it's time to fight for luck and krypton, who has my experience......
So, how do you stimulate non-fan consumers?
Netizens directly broke the essence in one sentence-This joint name shouldn't be cooperating with Xu Guanghan! 
I! Only! Say! There is always a rhythm of déjà vu but indescribable, it is"Shangchun Mountain".
Indeed, this joint name and painting style are harmonious"OnSpring MountainThe feeling is very similar.
And, photo"Shangchun Mountain".The high topic of the previous few days andOnly 15% of the excavation of Chunshan is carried outThe passion for exploration looks like if Hey Tea is and"Shangchun Mountain".The joint name will open up a new peak of Chunshan learning. Then he found Wei Chen and Wei Daxun to cooperate, and Xiao Ma felt excited just thinking about it. It's a bit of a loss, but it's really useful! In terms of periphery, yesSend some intangible cultural heritage fansto promote traditional culture. If it's a little more exciting, put on all kinds of artists performing or interviewingStrange expressions are made into stickers, andInterview memes, you can also put it on together.
For people like me who like to watch the excitement, can't you buy two glasses?
Having said all this, it can be seen that today's consumers have higher and higher requirements for co-branded marketing, especially at the moment when co-branded creativity is involuted, consumers' psychological expectations are constantly rising, which also forces brand co-branding to produce more innovative gameplay and creativity. In other words, ordinary, everyday co-branded marketing no longer attracts consumers. What they're concerned about, more about1. Whether the surrounding design has a sense of extreme. For example, stupid cute, ugly chic, etc., this unique feeling can stimulate people's desire to have.
2. Market value. When co-branded marketing becomes a social talking point, it also has the function of social currency, and a co-branding with market value will surely attract consumers. 3. Emotional value. For example, the temple milk tea, which has attracted much attention in recent years, and Lele Tea directly printed the crazy emoji on the milk tea cup last year, which is a manifestation of emotional value. 
and the topic of "Shangchun Mountain" as an example above, it is actually a kind of public emotion, which can allow consumers to get emotional resonance in this joint topic. Analyzing this, the pony began to feel sad, Hey Tea, do you still have a possibility of starting over again!
If it really doesn't work, which milk tea can take over this splashing wealth and quickly develop the "Shangchun Mountain" co-brand!
We've already figured it out for you